非遗+体育赛事+消费场景

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解锁“苏超顶流”的生态地图
Jiang Nan Shi Bao· 2025-07-30 12:05
Group 1: Event and City Engagement - The "Su Super" league in Jiangsu has led to increased engagement from cities with "zhou" in their names, with Changzhou using humor to attract attention despite being at the bottom of the score [1] - Changzhou's cultural tourism initiatives, including fun activities and creative products, have turned the city's losses into a celebration, enhancing its visibility [1] Group 2: Financial Support and Project Development - Changzhou's financial institution has actively supported the "Dinosaur Planet" project, a major provincial initiative, by providing a customized financing plan and ensuring timely fund disbursement, with a total loan amount of 400 million yuan [4] - The bank has conducted regular follow-ups to address any funding issues faced by the project, ensuring smooth operations [4] Group 3: Cultural and Culinary Promotion - The local dish "radish dry fried rice" gained popularity during the league, selling 30,000 pounds, showcasing the intersection of sports and local cuisine [5] - The financial institution has tailored services to support local businesses, ensuring efficient cash flow and promoting traditional culinary products [6] Group 4: New Energy and Industrial Collaboration - The local financial institution has partnered with Li Auto to support the construction of a new energy vehicle production facility, demonstrating a commitment to the local automotive industry [7][8] - The bank's collaboration with Li Auto and its suppliers has facilitated the establishment of a joint venture, enhancing service capabilities across the supply chain [7] Group 5: Cultural Heritage and Innovation - The integration of traditional crafts, such as the "random stitch embroidery," with modern events like the "Su Super" league has created a unique cultural experience [10] - The financial institution has leveraged its digital platform to promote local heritage products, driving sales and enhancing market appeal [10]