Core Insights - The theme of the cultural and tourism department's intangible cultural heritage (ICH) promotion activity is "Integrating into Modern Life - ICH is Youthful" focusing on the cultivation of young inheritors and the integration of ICH into modern life [1] - Young inheritors are becoming a driving force in the protection and innovation of ICH, as demonstrated by the success of products like bookmarks made using traditional "Daoming bamboo weaving" techniques, generating over 100,000 in revenue in just one month [1] - The younger generation is actively transforming traditional crafts into modern designs, making ICH more accessible and appealing to the public [5] Industry Developments - The "China ICH Inheritors Training Program Ten-Year Achievements" exhibition showcased how young inheritors are innovating traditional crafts, drawing significant public interest [5] - The integration of ICH into modern consumer products is leading to increased market demand, with consumers not only appreciating but also willing to purchase ICH-related art forms and products [7] - In Guizhou, the ethnic products made by local artisans are successfully meeting market demands, with projected revenues exceeding 18 million in 2024, benefiting over 1,200 individuals [9] - The Yunnan Yi embroidery industry reported a production value of 1.13 billion last year, with an annual growth rate exceeding 12%, indicating a strong market presence [11] - The Hanfu industry in Shandong is thriving, with sales expected to surpass 12 billion in 2024, capturing a significant share of the national market [13] - The recent Chengdu International ICH Festival reported on-site sales of 16.04 million, with numerous collaboration projects and product orders, highlighting the commercial potential of ICH [13]