Group 1 - The core viewpoint of the news is that Heze City is actively promoting consumption through industrial upgrades and technological improvements, aiming to create a positive cycle of quality enhancement, consumer recognition, and market expansion [1][3][4] - In the first half of the year, Heze City implemented 273 projects with investments over 5 million yuan, totaling 13.52 billion yuan [1][4] - The city has developed a detailed plan to stabilize production and optimize supply, ensuring that the consumer market has quality options available [3][4] Group 2 - Heze City organized 35 local food and beverage companies to participate in a promotional event, attracting nearly 10,000 visitors and enhancing local product visibility [3][4] - The city is focusing on technological upgrades in industries such as food and clothing to improve product quality and meet consumer demands [4][5] - Future efforts will include leveraging provincial policies for equipment updates and technology transformation to sustain consumption growth [4][5]

Core Viewpoint - The article highlights the historical significance of the Heze Martyrs' Cemetery and the ongoing efforts to honor the legacy of revolutionary heroes while showcasing the region's transition towards high-quality development in contemporary times [1][10]. Group 1: Historical Significance - The Heze Martyrs' Cemetery is a solemn site where 25,224 heroes are commemorated, reflecting the sacrifices made during significant battles such as the Panxi Crossing and the Yuncheng Battle [1]. - The Heze Anti-Japanese Memorial Hall features a bronze door inscribed with the names of local heroes, emphasizing the personal stories of bravery and resistance against Japanese invaders [3]. Group 2: Educational Initiatives - The Heze Anti-Japanese Memorial Hall collaborates with local schools to train young "Red Scarf Guides" to share the stories of local heroes, fostering a sense of pride and historical awareness among the youth [3][4]. - The involvement of local students, such as Li Jiashuo, in narrating historical events signifies a commitment to preserving and promoting the region's revolutionary history [3][5]. Group 3: Economic Development - Heze has transformed into a "new internet celebrity" city, leveraging its rich historical background to boost local economic opportunities through e-commerce and live streaming [11]. - The local flower industry, particularly the peony, has seen a significant increase in sales, with online sales accounting for over 60% of the market share, projecting a total output value of 13 billion yuan in 2024 [12]. - The Hanfu industry in Cao County has rapidly expanded, with over 2,750 enterprises and a sales figure exceeding 4.5 billion yuan in the first five months of the year, showcasing the region's adaptability and growth in new sectors [13]. Group 4: Cultural Heritage and Innovation - The article emphasizes the importance of integrating cultural heritage with modern economic practices, as seen in the flourishing peony and Hanfu industries, which are rooted in the region's historical significance [14]. - The narrative of revolutionary heroes is being actively promoted to inspire current and future generations, linking the past with contemporary economic and cultural initiatives [14].

Core Insights - The theme of the cultural and tourism department's intangible cultural heritage (ICH) promotion activity is "Integrating into Modern Life - ICH is Youthful" focusing on the cultivation of young inheritors and the integration of ICH into modern life [1] - Young inheritors are becoming a driving force in the protection and innovation of ICH, as demonstrated by the success of products like bookmarks made using traditional "Daoming bamboo weaving" techniques, generating over 100,000 in revenue in just one month [1] - The younger generation is actively transforming traditional crafts into modern designs, making ICH more accessible and appealing to the public [5] Industry Developments - The "China ICH Inheritors Training Program Ten-Year Achievements" exhibition showcased how young inheritors are innovating traditional crafts, drawing significant public interest [5] - The integration of ICH into modern consumer products is leading to increased market demand, with consumers not only appreciating but also willing to purchase ICH-related art forms and products [7] - In Guizhou, the ethnic products made by local artisans are successfully meeting market demands, with projected revenues exceeding 18 million in 2024, benefiting over 1,200 individuals [9] - The Yunnan Yi embroidery industry reported a production value of 1.13 billion last year, with an annual growth rate exceeding 12%, indicating a strong market presence [11] - The Hanfu industry in Shandong is thriving, with sales expected to surpass 12 billion in 2024, capturing a significant share of the national market [13] - The recent Chengdu International ICH Festival reported on-site sales of 16.04 million, with numerous collaboration projects and product orders, highlighting the commercial potential of ICH [13]

Core Insights - The article highlights the cultural and tourism development model of Caoxian, Shandong, which is leveraging its rich historical heritage to promote cultural transmission and industrial upgrading through the "Hanfu+" strategy [1] Cultural and Tourism Integration - Caoxian is constructing a cultural tourism development framework characterized by "one core leading, three belts linking," focusing on Shang Tang culture, red culture, and intangible cultural heritage [1] - The county has established one 4A-level scenic area and one 3A-level scenic area, with three provincial-level tourism strong towns and eleven characteristic tourism villages, receiving over 3 million visitors annually [1] Development Strategies - The county is implementing a "Cultural Gene Decoding Project" to identify and industrialize cultural elements, aiming to attract investment and cultivate leading cultural tourism enterprises [2] - Key initiatives include upgrading scenic areas, expanding the research travel market, and creating a series of cultural tourism festivals to enhance brand recognition [2] Hanfu Industry - Caoxian's Hanfu industry accounts for a significant portion of the national market, with 2,753 enterprises forming a complete ecosystem covering design, manufacturing, and application [3] - The projected sales for Hanfu in 2024 are expected to reach 8.75 billion, with a 90% market share in the ancient-style scenic area Hanfu supply market [3] Market Expansion - The county is capitalizing on the "Hanfu craze" by creating new cultural tourism scenarios that integrate Hanfu with makeup and photography [4] - Collaborations with well-known ancient-style scenic areas across the country have been established, achieving a 90% market share for Caoxian Hanfu in 72 5A-level ancient-style scenic areas [4] Promotion Activities - A series of promotional activities have been organized to enhance the visibility of Hanfu culture, including themed events and exchanges in various scenic areas [5] - The county's promotional video has gained national attention, further expanding the reach and influence of Caoxian Hanfu [5]

Core Objectives - The city of Heze aims to establish a "one core, two zones, one belt" cultural tourism framework, focusing on the World Peony Cultural Tourism Core Area, leisure vacation destinations at the junction of Shandong, Jiangsu, Henan, and Anhui provinces, and the Water Margin cultural tourism destination [2] - The city plans to leverage six major resources: Peony, Water Margin, Yellow River, Red Culture, Agricultural Culture, and Ancestral Culture to create unique competitive advantages [2] Economic Impact - During the peony viewing season, Douyin hotel and travel orders increased by 164% month-on-month, with sales revenue rising by 213% [2] - The Water Margin-themed scenic area received over 3.6 million visitors annually [2] - The Yellow River cultural heritage projects include 74 items, with four 4A-level scenic spots [2] Rural Revitalization - The cultural tourism industry is being utilized to empower rural revitalization through a "policy + project + brand + consumption" approach, activating rural tourism potential [3] - The city has developed 10 rural tourism routes and 43 scenic villages, creating nearly ten characteristic industrial clusters with an annual output value exceeding 30 billion [3] - The Gongyi fine brush peony painting industry employs 20,000 artists, producing 1.5 million works annually, with a projected comprehensive output value of 4.5 billion by 2024 [3] Peony IP Development - Heze has established a "festival + scenic area + cultural creation" development model, with the 34th Peony Festival featuring over 20 high-quality activities and a 34.3% increase in visitors to seven peony gardens [4] - The peony industry has developed over 260 deep-processing products, generating an annual output value of 13 billion [4] - The city has seen a 167% increase in popularity during the May Day holiday, ranking among the top four niche cities in the country [4] Future Vision - Heze recognizes the need to improve resource conversion, enterprise capability, and industry chain integration [6] - The city plans to implement four major actions: enhancing consumption quality, promoting intangible cultural heritage products, upgrading services, and creating a comprehensive media promotion network [6] - The goal is to achieve 35 million annual visitors and over 40 billion in tourism revenue by the end of the 14th Five-Year Plan, transforming from a cultural resource city to a strong cultural tourism city [6]