Core Viewpoint - The event "Cuihua 130th Anniversary Brand Fashion Gala & Intangible Cultural Heritage Innovation Development Conference" celebrates significant anniversaries of cultural institutions and aims to promote the integration of traditional craftsmanship with modern innovation [1] Group 1: Event Overview - The event is held to commemorate the 100th anniversary of the Palace Museum in Beijing, the 400th anniversary of the Shenyang Palace Museum, the 45th anniversary of the Shenzhen Special Economic Zone, and the 130th anniversary of Cuihua [1] - The event is guided by various associations and institutions, including the China Jewelry and Jade Jewelry Industry Association and the Shenyang Palace Museum [1] Group 2: Activities and Highlights - The gala features a global exhibition that creates an immersive experience showcasing the timeless charm of intangible cultural heritage [3] - A global treasure hunt initiative titled "Cuihua's Century Treasures Return Home" aims to locate and reclaim Cuihua treasures scattered worldwide [3] Group 3: Strategic Initiatives - The conference announces a national strategy for the internationalization of intangible cultural heritage brands, alongside the launch of the "Palace Fortune" series of cultural and creative products in collaboration with the Shenyang Palace Museum [5] - Experts from various fields discuss the innovative development of intangible cultural heritage in contemporary society, focusing on museum curation, educational reforms, and the integration of arts and fashion [7] Group 4: Future Development Plans - A presentation by a professor from Peking University outlines Cuihua's future development blueprint, introducing three new sub-brands: "Cuihua Gold Store," "Cuihua Jewelry," and "Cuihua Oriental," reflecting the brand's commitment to evolution [9] - The company aims to promote the beauty of Chinese intangible cultural heritage globally, enhancing the international presence of Eastern jewelry [10]