Core Points - The Shandong Provincial Department of Culture and Tourism has organized a collection activity for 2025 Shandong Province's intangible cultural heritage (ICH) to promote consumption, resulting in the selection of 31 cases, including the Jimo lace [1][6] Group 1: Promotion Cases - The selected cases include various initiatives across different cities, such as "Hongji Tangs' 'Hongji Yuyang' New Consumption Scene" in Jinan and "Jimo Lace Handcrafting Skills Supporting Rural Revitalization" in Qingdao [4][5] - Other notable cases include "Ceramic Art Development and Promotion" in Zibo and "Non-heritage Glass Innovation Practices" in Zibo, showcasing the integration of ICH into modern consumption [4][5] - The initiative aims to enhance the marketability of ICH products and promote cultural tourism, with examples like "Experience-based Consumption" in Yantai and "Tea Aroma Enriching the People" in Rizhao [5][4] Group 2: Implementation Units - Various organizations are involved in the implementation of these cases, including Shandong Hongjitang Pharmaceutical Group, Qingdao Guohua Craft Co., and Zibo Xiaoxiaomi Soft Clay Studio [4][5] - Local government bodies, such as cultural and tourism bureaus, are also key players in promoting these initiatives, ensuring a collaborative approach to revitalizing ICH [5][4] - The cases reflect a diverse range of cultural practices and products, indicating a broad commitment to integrating ICH into the local economy and tourism [4][5]