2025年9月26日至28日，由京津冀三地联合打造的第二届京津冀老字号博览会在河北廊坊国际会展中心盛大举行。在山东省商务厅的指导下，山东省老字 号企业协会组织德州扒鸡、崔字牌、超意兴、鲁味斋、玉皇等一批厚植地域特色的企业代表山东组团参展，构建老字号对外展示展销优质窗口，树立"山 东老字号"知名度和美誉度。 舌尖上的齐鲁风味 引爆京津冀消费热情 在博览会现场，山东展团凭借鲜明的地方特色与匠心品质，成为全场关注的焦点。德州扒鸡带来经典扒鸡以及"鲁小吉"系列产品，经典味道与创新口味相 得益彰，成功圈粉年轻消费者。超意兴现场烹制的把子肉肥而不腻、入口即化，与软糯四喜丸子、香软米饭组成招牌套餐，浓郁香气引得观众纷纷驻足品 鉴。鲁味斋的扒蹄与扒鸡色泽红亮、软烂脱骨，工作人员娴熟拆解并邀观众试吃。崔字牌小磨香油与芝麻酱以纯正浓郁的香气吸引不少参观者询问。 深入河北企业考察 探寻老字号发展新路径 展会期间，山东老字号代表团先后前往谷氏香业和河北燕南春酒厂进行调研学习。作为非遗文化的传承者，谷氏香业展示了其独具特色的香道文化。从原 料精选到古法制作，再到现代香品研发，企业成功打造了一条集文化、艺术与实用价值于一体的产业链，让企 ...

Core Viewpoint - The article emphasizes the importance of precise positioning and leveraging unique advantages for regional development, using Shandong Weifang as a case study to illustrate how local resources can be transformed into economic strengths [2][3][4]. Group 1: Regional Development Strategies - Weifang's development showcases how cultural and natural resources can be harnessed to boost tourism and local industries, such as the international kite festival and the introduction of unique culinary offerings [2][3]. - The city of Linqu in Weifang has successfully developed a robust goose industry, producing 70% of China's foie gras and 20% globally, with an annual output value exceeding 8 billion yuan [3]. - The article highlights the necessity of understanding local conditions and resources to create unique development paths, as seen in various regions across China [5][6]. Group 2: Innovation and Technology Integration - The integration of traditional culture with modern technology is crucial for attracting new consumers, as demonstrated by projects in Guizhou and Zhejiang that blend cultural heritage with innovative experiences [6][7]. - Shenzhen's engineering biotechnology innovation center exemplifies the synergy between scientific research and industrial application, enhancing the region's competitiveness in key technologies [7]. Group 3: Economic and Cultural Synergy - The article discusses how cultural resources can drive economic growth, with Weifang's kite industry generating over 2 billion yuan annually and fostering tourism through cultural events [8]. - The importance of cultural richness as a measure of happiness and a resource for regional development is emphasized, suggesting that regions should leverage their unique cultural assets for economic advantage [8][9]. Group 4: Trade and Market Expansion - Weifang's foreign trade has seen significant growth, with imports and exports reaching 153.94 billion yuan in the first five months of the year, marking a 5.1% increase from the previous year [10]. - The article highlights the importance of integrating domestic and international markets, with Weifang actively seeking cooperation in agriculture and machinery with countries like Tanzania and Colombia [10][11].

Core Viewpoint - The article highlights the success of Ruifu Oil Co., a 93-year-old traditional brand, emphasizing its commitment to quality and innovation in sesame oil production, showcasing how a small-scale operation can evolve into a leading industry player through dedication and modernization [1][4]. Group 1: Company Overview - Ruifu Oil Co. was established in 1932 and has transformed from a small sesame oil workshop into a leading enterprise with annual sales exceeding 600 million yuan, processing over 60,000 tons of sesame and producing 10,000 tons each of sesame oil and sesame paste annually [1]. - The company is recognized as one of the first "Chinese Time-honored Brands" and a national high-tech enterprise, reflecting its historical significance and technological advancement in the industry [1]. Group 2: Production and Quality Control - The company prioritizes high-quality sesame, sourcing over 3,000 tons from major domestic production areas and Africa, ensuring that the supply lasts only a month due to high demand [2]. - Traditional production methods are maintained, such as stone grinding and water extraction, which preserve the nutritional and aromatic qualities of sesame oil, demonstrating a commitment to craftsmanship [3]. - Ruifu has invested over 10 million yuan in a testing center to ensure product quality at every production stage, allowing for traceability of each bottle [3]. Group 3: Innovation and Market Adaptation - The company has adapted to modern consumer preferences by launching new products like black sesame balls, sesame yogurt, and dipping sauces, appealing to younger demographics [4]. - Ruifu has participated in the formulation of 17 national and industry standards related to sesame and sesame oil, holding 15 patents and various certifications, which enhances its credibility and market position [4]. - The company is expanding its global footprint by exporting high-end sesame products to over 30 countries, including the USA, Japan, and Germany, thus promoting Chinese sesame oil internationally [4].