湖南日报全媒体记者 张颐佳 杨元崇 李孟河 张茧 【走读古村】 霜花覆绿，雾漫群山。一声苗鼓如闷雷般炸响，唤醒了苗寨的清晨。 舞狮是苗乡过年最隆重的习俗。正月初四，一年一度的湘鄂渝黔边区苗族"百狮会"已架好高台，等 待"雄狮"。 湘西土家族苗族自治州吉首市洽比村男女老幼身着节日盛装，跟随十几头彩狮，敲锣打鼓涌向赛场。这 震天锣鼓与跃动雄狮，不仅舞动苗乡千年传统，更擂响山民感恩幸福生活的时代强音。 百狮闹春：锣鼓声里的年俗长卷 "咚锵！咚锵！"洽比村舞狮队铿锵节拍声由远及近。领头的市级非遗代表性传承人杨再平，身着绣花粗 布苗服，肩扛蓝底金边祥云纹狮头，红光满面、精神抖擞。 "师父，什么是百狮会？"小徒弟扯着衣角问他。 "百狮会就是我们苗家人都一起来舞狮子。" "我们为什么要舞狮子？" "狮子是苗家的吉祥物，舞狮代表过去一年五谷丰登，是个大好年头！" 师徒对话间，狮队已抵达新落成的大兴寨水库矮寨移民安置区赛场，矮寨大桥如长虹飞架天际，山麓下 一幢幢新居白墙映日，青瓦连天。 赛场中间16张高桌叠成"宝塔"形状，等着"勇狮"征服；高桌前，5张竹椅按东南西北中摆放，暗合苗 族"五方护佑"的古朴仪式感。 万众瞩目下，苗家 ...

Group 1 - The core idea of the event is to blend traditional craftsmanship with modern aesthetics, showcasing the cultural significance of non-material heritage through a new thematic space called "Flower Silk Family" [1][4] - The event successfully generated significant social media engagement, with over 200 million exposures and more than 300,000 interactions across platforms, indicating a strong brand presence and consumer interest [1][2] - The sales performance at the Hefei store saw a remarkable year-on-year increase of 1775%, demonstrating the effective conversion of cultural engagement into consumer recognition and sales [1] Group 2 - The "Five Blessings" theme resonates with the cultural significance of the Chinese New Year, emphasizing the brand's connection to traditional values while appealing to modern consumer sentiments [2][5] - The collaborative artwork "Golden Winged Fan" represents a fusion of traditional craftsmanship and contemporary artistic vision, involving contributions from international artists and local heritage practitioners [3][4] - The design of the thematic space reflects a narrative journey, integrating historical and contemporary elements of flower silk craftsmanship, thus enhancing the overall consumer experience [4][5] Group 3 - The event marks a strategic move for the brand to position itself not just as a seller of luxury goods but as a creator of lifestyle experiences, aligning with the evolving consumer expectations [5] - The ongoing "One City, One Non-Material Heritage" initiative illustrates the brand's commitment to cultural storytelling and its potential for driving growth through deep cultural engagement [5]