非遗赋能乡村振兴

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活力中国调研行|非遗藏毯的“新生”
Xin Hua She· 2025-07-24 01:52
Core Viewpoint - The article highlights the development and cultural significance of the Qingshan Shengyuan Carpet Group, emphasizing its role in preserving traditional Tibetan carpet weaving techniques while innovating to meet modern market demands [1][4]. Company Overview - Qingshan Shengyuan Carpet Group has evolved from a small workshop with only a few looms in 2007 to a large enterprise occupying over 300 acres with nearly a hundred looms in operation [4]. - The company has developed a production system that includes hand weaving, hand gun刺, and machine weaving, allowing it to adapt to market needs while preserving traditional craftsmanship [4]. Cultural Heritage - The craftsmanship of the Qingshan Shengyuan Carpet Group is rooted in the "Jia Ya" Tibetan carpet technique, which was listed as a national intangible cultural heritage in 2006 [4]. - The company has created a color library with nearly 40,000 colors, enhancing the vibrancy and natural appearance of the carpets [4]. Economic Impact - The company not only serves the domestic market but also exports to over 20 countries, including the United States, Germany, and Japan, showcasing the charm of Chinese intangible cultural heritage [5]. - The carpet weaving industry has significantly improved the livelihoods of local communities, with many employees earning nearly 5,000 yuan per month while being able to care for their families [5].