青海湖景区吸引众多游客。青海湖景区供图 土族轮子秋表演。省文旅厅供图 本报记者 倪晓颖 从旅游解锁团圆新方式，到文娱演出丰富春节假期生活，再到潮流文创引领消费新风尚……"史上最长春节假期"让青海文旅消费市场持续升温、活力迸发， 可谓"马"力全开。 春节假期，青海各大景区纷纷在业态创新上发力，打破冬季闭门歇业的传统模式。阿咪东索林海露营基地推出雪域林海漫步、雪上婚礼等特色产品，将冰雪 运动与森林生态景观结合，打造沉浸式冰雪体验；圣泉湾生态体验区则设置冰雪滑梯、雪地自行车等趣味项目，让游客在银装素裹的天地间尽情"撒欢"。这 种"冰雪+生态"的新模式，让高原冬日从旅游淡季变为消费旺季，过去深藏闺中的雪山森林资源，如今成为拉动经济增长的"白金"资产。 "火"起来：非遗民俗焕新彩 传统文化更出圈 如果说冰雪是青海春节的颜值担当，那非遗就是当仁不让的流量担当。从农历小年开始，青海省以"非遗贺新春·祥和青海年"为主题，采用"主会场+分会 场"模式，在西宁市中心广场及全省各地陆续开展113场次非遗宣传展示活动，让非遗真正走进街头巷尾。 年味浓、活力足、人气旺。春节假期，青海大地处处洋溢着欢乐祥和的节日氛围，全省各地文旅活动丰 ...

Group 1 - The core viewpoint of the articles highlights Qinghai's commitment to high-quality development during the "14th Five-Year Plan" period, emphasizing the establishment of a robust quality infrastructure and improved intellectual property protection [1][2] - Qinghai has innovatively promoted a "1+7+N" national quality infrastructure service system, establishing various testing centers and certification systems to enhance quality across key industries such as renewable energy and low-altitude equipment [1] - The province has achieved significant growth in intellectual property, with patent authorizations increasing from 19,200 at the end of the "13th Five-Year Plan" to 43,700, and trademark registrations rising from 48,500 to 88,900 [2] Group 2 - Qinghai has built a national quality inspection center for Tibetan carpets and raw materials, as well as a one-stop service platform for salt chemical quality infrastructure, enhancing the province's quality assurance capabilities [1] - The establishment of the Hong Kong STC laboratory in Qinghai has facilitated 70 local products, including rainbow trout and goji berries, to gain access to international markets [1] - The province is accelerating the construction of geographical indication protection demonstration areas for products like "Mutual Qingke Wine" and has included "Tibetan Carpets" and "Yushu Cordyceps" in the first batch of national geographical indication protection product guidance catalog [2]

Core Insights - Qinghai Province has achieved significant growth in intellectual property during the "14th Five-Year Plan" period, with a total of 43,700 patent authorizations and 88,900 trademark registrations, representing increases of 123.14% and 93.26% respectively compared to the end of the "13th Five-Year Plan" [1] - The province has effectively utilized geographical indications to empower rural revitalization, with 248 enterprises using geographical indications generating over 30 billion yuan in annual output value [1] - Qinghai has focused on building an industrial framework, implementing 28 patent navigation projects, and establishing three provincial-level intellectual property operation centers [1] - A global first salt lake patent big data platform has been created, and financing through intellectual property pledges has reached 1.527 billion yuan, alleviating financing difficulties for enterprises [1] Public Service Development - Qinghai has enhanced its public service network, with Xining approved as a national pilot city for intellectual property public service standardization, establishing 12 national-level and 18 provincial-level technology and innovation support centers [2] - The province has implemented a "one-stop" service for patent and trademark business, improving convenience for users [2] - Collaborative development across regions has been deepened, with eight cooperation agreements signed and recognition for efforts in intellectual property cooperation [2]

Core Insights - During the "14th Five-Year Plan" period, Qinghai Province authorized a total of 43,700 patents and registered 88,900 trademarks, representing increases of 123.14% and 93.26% respectively compared to the end of the "13th Five-Year Plan" [1][3] - The province has made significant progress in geographical indication cultivation, with products like Chaidamu Goji Berries and Tibetan Carpets included in the first batch of geographical indication protection projects, and the establishment of a national demonstration zone for geographical indications with the approval of Mutu Qingke Wine [3][5] Industry Developments - Qinghai Province has implemented 28 patent navigation projects and operates three provincial-level intellectual property operation centers efficiently, with two products recognized as national patent-intensive products [5] - The establishment of the world's first salt lake patent big data platform has been achieved, along with advancements in lithium extraction technology from high magnesium-lithium brine [5] - Intellectual property pledge financing reached 1.527 billion yuan, effectively alleviating financing difficulties for enterprises [5] Collaborative Efforts - The province has deepened cross-regional cooperation in intellectual property strategies with neighboring regions, signing eight cooperation agreements and receiving recognition for handling trademark infringement cases [7] - A comprehensive public service network has been established, including 12 national-level technology and innovation support centers (TISC) and 39 trademark brand guidance stations, facilitating streamlined patent and trademark services [7]

Core Viewpoint - The geographical indication (GI) products from Qinghai, such as Huangyuan Chen vinegar and Huzhu barley wine, are gaining recognition and protection, enhancing the region's economic development and brand value through a multi-faceted approach to intellectual property rights [1][2]. Group 1: Standardization and Brand Protection - The vitality of geographical indications lies in quality, which is ensured through a standardized cultivation system. Qinghai has established a positive development pattern of "cultivating a batch, applying for a batch, and reserving a batch" [2]. - As of April 2025, Qinghai has 47 geographical indication trademarks and 16 national geographical indication protected products, with over 100 entities using the special logo [2]. - The Huzhu barley wine demonstration area exemplifies standardization, with 20 approved production enterprises achieving a 95% usage rate of the geographical indication logo [2]. Group 2: Legal Protection Framework - Legal frameworks are crucial for the protection of geographical indications. Qinghai has innovated a collaborative legal protection model that has been recognized as a national-level exemplary case [4]. - In Ulan County, the protection of the "Ulan Chaka Sheep" geographical indication involved a specialized team and public hearings to establish a standardized management mechanism, with local government investing 6.9 million yuan for quality improvement [4]. - Public legal education initiatives have been implemented to raise awareness of intellectual property rights among local communities [4]. Group 3: Market Empowerment and Economic Value - The effectiveness of geographical indication protection is ultimately reflected in market value. Qinghai is leveraging its unique ecological resources to enhance brand operation and quality certification [5]. - The Chen vinegar from Huangyuan achieved sales of over 6 million yuan in 2023, a 20% increase, attributed to the geographical indication's market empowerment [6]. - The Chaka salt product, with sales of 67,800 tons of edible salt and 844,300 tons of industrial salt in 2023, generated over 340 million yuan in total output value, showcasing the transformation of traditional industries through geographical indication [7]. Group 4: International Expansion - Qinghai's geographical indication products are rapidly integrating into global markets, with products like the Chaidamu goji berry and Huangzhong oat included in the EU's geographical indication mutual recognition list [8]. - The establishment of the STC Qinghai testing laboratory allows local products to achieve international certification, significantly reducing transaction costs and enhancing brand value [9]. - The provincial government has developed a comprehensive protection network for geographical indications, including administrative, judicial, and social oversight mechanisms [10].

Group 1 - Qinghai has established a comprehensive policy system for the protection, inheritance, and development of intangible cultural heritage (ICH) during the 14th Five-Year Plan period, including the implementation of the "Qinghai Province Intangible Cultural Heritage Regulations" and over 10 related policies [1] - The province has created a four-level directory system centered on 3,761 representative ICH projects and 5,793 representative inheritors, achieving comprehensive archiving and graded protection of ICH resources [1] - Qinghai has secured 227 million yuan in national funding for ICH protection, enhancing regional overall protection efforts [1] Group 2 - Qinghai is the province with the most national cultural ecological protection zones, boasting three such zones [2] - The provincial cultural and tourism department has allocated over 31 million yuan to support the design innovation and craft improvement of ICH projects, fostering six national and 100 provincial-level master artisans [2] - The province has established 127 national and provincial-level ICH workshops, creating job opportunities for approximately 50,000 people through initiatives like the "Qing Embroidery" competition [2] Group 3 - The integration of ICH and tourism has led to the development of new business models such as ICH experience tours and study tours, with successful cases like the Rainbow Tribe Tuzu Garden [3] - Over 6,000 activities have been conducted to promote ICH in communities, schools, and scenic areas, engaging more than 1.5 million participants [3] - Qinghai has developed over 1,000 cultural and creative products related to ICH, achieving record results in the 2025 China Characteristic Tourism Commodity Competition with 6 gold, 10 silver, and 5 bronze awards [3]

Core Viewpoint - The traditional Tibetan carpet industry is experiencing a revival and expanding its market reach internationally, with successful collaborations established with countries such as New Zealand, Australia, Nepal, and Mongolia [1]. Group 1: Company Development - The company, founded by Daoji Cairang in 2009, has evolved from local production to international sales, with products reaching markets in the United States and Japan since the 1990s [3]. - In 2019, the company relocated its operations back to the economic industrial park in Xianghe County, where traditional weaving techniques are maintained while incorporating modern design elements [4]. - The company has diversified its product offerings to include not only traditional carpets but also modern items like car seat covers, coasters, scarves, and shawls, appealing to a broader customer base [4]. Group 2: Cultural Significance and Innovation - Tibetan carpets are recognized as a cultural treasure, with a rich history and unique craftsmanship that combines traditional Tibetan styles with influences from Western art and local elements [1][4]. - The company is actively promoting Tibetan culture through exhibitions and cultural events, aiming to educate the public about the history and craftsmanship of Tibetan carpets [4]. - Daoji Cairang has trained over 40 artisans in carpet weaving, contributing to the preservation and transmission of this traditional craft [6]. Group 3: Economic Impact - The handwoven carpet industry has provided stable income for local workers, with artisans earning between 3,000 to 4,000 RMB per month, thus improving their livelihoods [6]. - The company is exploring innovative sales channels, including online live streaming and establishing display areas in major cities like Tianjin, Shanghai, and Sanya, to attract both domestic and international customers [4].

Core Insights - The event "Golden Supply and Marketing Welcomes Guests - Red Changdu Starts a New Journey" took place from November 11 to 16, 2025, in Changdu, Tibet, featuring a six-day immersive shopping and cultural experience [2] - The event combined retro and innovative themes, showcasing over 300 local and external specialty products across various exhibition areas [2][4] - The event aimed to enhance consumer experience through various promotional activities, including a total investment of 300,000 yuan in online consumer incentives [4] Event Overview - The event was organized by the Changdu Municipal Government and the Supply and Marketing Cooperative, featuring multiple functional exhibition areas such as local products, non-heritage experiences, and a time-travel-themed area [2] - The event included cultural performances and interactive projects, creating a nostalgic shopping atmosphere reminiscent of the 1980s [4] Government Support - The Mayor of Changdu, Luo Qingwu, visited the event, expressing approval of the organization and cultural integration, and engaging with exhibitors to understand their sales and branding efforts [5] Merchant Participation - Nearly 100 exhibition booths were set up, featuring local cooperatives, enterprises from supporting provinces, and various cultural and culinary offerings, indicating strong merchant participation and consumer interest [7] Market Impact - The event achieved significant success, with a reported daily revenue of 700,000 yuan on the first day, highlighting its role in promoting consumption and preserving supply and marketing culture [9] - The Changdu Municipal Bureau of Commerce plans to continue innovating consumer promotion models and enhancing service quality to support rural revitalization and high-quality economic development [9]

Core Viewpoint - Tibetan carpets, known as one of the world's three famous carpets, have a history of weaving that spans over a thousand years in the Qinghai-Tibet Plateau [1] Group 1: Industry Development - Tibetan carpets are essential for the nomadic people of the plateau to withstand harsh winters, and they have evolved into an industry that promotes local prosperity through innovation [3] - The diverse cultural advantages of Qinghai are leveraged to transition from preserving tradition to embracing innovation, resulting in a "new life" for Tibetan carpets [5] Group 2: Cultural Significance - The interwoven patterns of Tibetan carpets represent not only the carpets themselves but also a beautiful vision of intangible cultural heritage empowering rural revitalization and traditional culture reaching a global audience [7]

Core Insights - The development of "Digital Tibet" is significantly enhancing the region's economic vitality and quality of life through advanced digital technologies [1][2] Group 1: Digital Infrastructure - The establishment of 5G base stations in remote areas is breaking geographical barriers, improving communication and connectivity in Tibet [1] - The network coverage in Tibet has greatly increased, allowing local herders to access market information and sell products nationwide [1] Group 2: Economic Transformation - Digital transformation is driving industrial upgrades in Tibet, particularly in smart agriculture and livestock monitoring, which enhances efficiency and product quality [2] - The rise of e-commerce platforms is expanding the market for local agricultural products and handicrafts, contributing to income growth for local communities [2] Group 3: Social Governance and Services - The construction of smart governance platforms using big data and AI is improving social governance efficiency, allowing for better public service delivery [2] - Digital technologies are also being utilized for ecological monitoring and protection in Tibet, ensuring environmental sustainability [2] Group 4: Cultural Integration - The integration of digital technology with Tibetan cultural industries, such as Thangka painting and Tibetan opera, is promoting cultural heritage and attracting younger audiences [2] Group 5: Future Outlook - The ongoing innovation in digital technologies is expected to further contribute to the realization of the Chinese Dream and the overall development of Tibet [2]