Core Insights - Duolingo reported Q2 2025 revenue of $252 million, a 41% year-over-year increase, with total subscription revenue reaching $268 million, also up 41% [1] - The company achieved a net profit of $44.8 million, marking an 84% increase year-over-year, and user numbers reached 130.2 million, with daily active users (DAU) at 47.7 million, a 40% increase [1] - CEO Luis von Ahn attributed the strong performance to product-driven growth strategies, enjoyable learning experiences, and rapid iteration capabilities [1] User Metrics - DAU reached 47.7 million, up 40% year-over-year, while monthly active users (MAU) increased to 128.3 million, a 24% growth [4][3] - Paid subscribers grew to 10.9 million, reflecting a 37% year-over-year increase, with paid subscriber penetration at 9.0% of last twelve months MAUs [4][5] - The DAU/MAU ratio improved to 37%, indicating increased user engagement [5] Subscription Performance - Duolingo Max subscription share increased to 8%, although growth was slower than expected due to the faster growth of Duolingo Super [6] - Duolingo Super's growth was driven by a global price increase trial in March, which raised average revenue per user (ARPU) by 5-6% [7] - The company plans to optimize video call features in Duolingo Max to enhance user experience [7] Business Developments - Duolingo acquired UK-based music game startup NextBeat to enhance its music course offerings, with plans to integrate music and gaming elements into learning [10] - The chess feature has shown strong demand, with a 23% increase in user retention, and will expand to Android [9] - The company is also implementing a new energy bar system to replace the previous heart mechanism, which has positively impacted DAUs and subscription conversion rates [10][11] Market Performance - China emerged as one of the fastest-growing markets, with a successful collaboration with Luckin Coffee, which has over 6,000 stores acting as low-cost user acquisition channels [2][12] - The partnership with Luckin Coffee has effectively attracted new Duolingo Super users, although Duolingo Max has not yet launched in China due to regulatory approvals [12] - The company plans to focus on localized, cost-effective marketing strategies in China while considering a trial of performance advertising in the U.S. market starting Q3 [13]