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中国音乐市场之困
3 6 Ke· 2025-08-03 23:18
Core Insights - The article discusses the complexities and challenges within the Chinese music industry, highlighting a disconnect between artistic aspirations and market realities [1][4][8] - It critiques the current music ecosystem, suggesting it operates more like a Ponzi scheme, where the focus is on training and education rather than producing original music [4][23] - The article contrasts the Chinese music market with the Korean model, noting that while the latter may be seen as "distorted," it has a clear operational logic and profitability [11][13] Industry Overview - The Chinese music market is projected to reach a total market size of 387.33 billion yuan for live performances and 1,027.46 billion yuan for digital music by 2024, with music education and training generating 1,554.8 billion yuan [8][23] - The global music market revenue reached $76.2 billion, with live music accounting for 46.1% and recorded music for 40.9% of total revenue [14] - The article emphasizes that the Chinese music industry is heavily reliant on music education and training rather than on music production and consumption [23] Market Dynamics - The current market is driven by "industry fantasies" rather than actual music sales or audience engagement, leading to a focus on creating viral hits rather than sustainable artist development [10][19] - The article points out that the lack of a vibrant live music scene in China hampers the growth of a sustainable music industry, as artists and labels depend on digital platforms for revenue [21][23] - The article argues that the music industry in China is more about generating income from aspiring musicians rather than from music itself, creating a paradox where the focus is on training rather than artistic output [23]