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音乐产业的黑色幽默:学的人比听的人多
Hu Xiu· 2025-08-04 07:36
Group 1 - The core argument is that the Chinese music market is driven more by music education and training rather than actual music production and consumption, indicating a disconnect in the industry [10][30][32] - The overall market size for music performances in China is projected to reach 38.733 billion yuan, while the digital music industry is expected to reach 102.746 billion yuan, and the music education and training industry is estimated at 155.48 billion yuan [10] - The current music industry in China is characterized as a "Ponzi scheme," where the focus is on perpetuating a cycle of training and fees rather than fostering genuine artistic creativity [6] Group 2 - The Korean music industry is described as having a successful but "distorted" model, focusing heavily on idol groups with significant investment but lacking diversity in music production [12][13] - The Chinese music market lacks a robust live performance scene, which is essential for artist development and audience engagement, leading to a reliance on non-music-related revenue streams [14][25] - The industry's focus on data-driven decision-making often overlooks the importance of live interactions and artist development, resulting in a market that prioritizes viral hits over sustainable artist careers [24][28][29] Group 3 - The global music market generated $76.2 billion, with live performances accounting for 46.1% of revenue, highlighting the importance of live music as a revenue source [16][17] - The Chinese music industry's reliance on digital platforms for revenue generation raises questions about its long-term sustainability, as it may not adequately support artist growth [18][30] - The industry's current structure leads to a focus on producing "potential hits" rather than nurturing a diverse range of musical talent, which could stifle innovation and creativity [28][30]
中国音乐市场之困
3 6 Ke· 2025-08-03 23:18
Core Insights - The article discusses the complexities and challenges within the Chinese music industry, highlighting a disconnect between artistic aspirations and market realities [1][4][8] - It critiques the current music ecosystem, suggesting it operates more like a Ponzi scheme, where the focus is on training and education rather than producing original music [4][23] - The article contrasts the Chinese music market with the Korean model, noting that while the latter may be seen as "distorted," it has a clear operational logic and profitability [11][13] Industry Overview - The Chinese music market is projected to reach a total market size of 387.33 billion yuan for live performances and 1,027.46 billion yuan for digital music by 2024, with music education and training generating 1,554.8 billion yuan [8][23] - The global music market revenue reached $76.2 billion, with live music accounting for 46.1% and recorded music for 40.9% of total revenue [14] - The article emphasizes that the Chinese music industry is heavily reliant on music education and training rather than on music production and consumption [23] Market Dynamics - The current market is driven by "industry fantasies" rather than actual music sales or audience engagement, leading to a focus on creating viral hits rather than sustainable artist development [10][19] - The article points out that the lack of a vibrant live music scene in China hampers the growth of a sustainable music industry, as artists and labels depend on digital platforms for revenue [21][23] - The article argues that the music industry in China is more about generating income from aspiring musicians rather than from music itself, creating a paradox where the focus is on training rather than artistic output [23]
十年后告别《年轮》,“是有缘却无分”
3 6 Ke· 2025-07-28 02:58
Core Viewpoint - The dispute over the original singer of the song "Year Ring" has escalated due to copyright issues, highlighting the complexities of music copyright protection in China, particularly the relationship between performers' rights and the rights of songwriters [2][39][40]. Group 1: Background of the Dispute - The controversy began when Wang Zai Xiao Qiao, a popular internet celebrity, announced a concert, leading to a resurgence of discussions about the original singer of "Year Ring," a song performed by Zhang Bichen and written by Wang Sulong [2][3][39]. - The song "Year Ring," which was part of the soundtrack for the drama "Flower Thousand Bones," has been a topic of debate for years, with Zhang Bichen traditionally recognized as the original singer due to her version being the first widely heard [7][11][39]. Group 2: Key Events and Reactions - On July 23, 2025, QQ Music removed Zhang Bichen's label as the original singer, leading to a public outcry and the trending topic of "Zhang Bichen's original singer status being canceled" [7][11][39]. - Wang Sulong's studio announced the decision to revoke the authorization for Zhang Bichen to perform the song, which intensified the dispute [12][39]. - Zhang Bichen's studio responded by asserting her status as the "only original singer" and provided evidence to support their claim [12][38][39]. Group 3: Legal and Industry Implications - The dispute reflects the lack of clear legal definitions regarding the term "original singer" in China's copyright law, leading to varying interpretations within the industry [40][41]. - The situation underscores the blurred lines between copyright ownership and performance rights, as both Wang Sulong and Zhang Bichen have valid claims based on their respective roles in the song's creation and performance [41][42]. - Legal experts suggest that Wang Sulong's decision to revoke authorization could pose a risk of breach of contract, depending on the terms of the original agreement [44][45].
从《大展鸿图》爆火看音乐商业模式重构
Zheng Quan Ri Bao· 2025-07-27 16:15
Core Insights - The rapid rise of the song "大展鸿图" by the 27-year-old rapper 揽佬 highlights the transformative impact of digital platforms on the music industry, showcasing a shift towards a new ecosystem driven by algorithmic empowerment and decentralized distribution [1][2][3] Industry Trends - Streaming revenue is projected to account for 69% of global recorded music revenue in 2024, while physical music revenue will only represent 16.4%, and download revenue continues to decline, now at 2.8% [2] - The emergence of short video platforms has enhanced audience engagement, turning consumers into active participants in music dissemination, as seen with the viral dance trends associated with "大展鸿图" [2][3] Revenue Models - The revenue model for streaming platforms has evolved, with a greater reliance on subscription services and new traffic sources, as traditional social entertainment revenue has seen a decline, exemplified by Tencent Music's 11.9% year-on-year drop in social entertainment revenue [3] - The algorithm has replaced traditional radio as the primary distribution channel for music, leading to a shift in how copyright revenues are generated, focusing more on algorithm-driven value [3] Market Dynamics - The success of artists like 揽佬 and 58-year-old 那艺娜, who gained popularity through short video platforms, reflects a new collaborative ecosystem in the music industry, where emotional consumption and community engagement are becoming key growth drivers for streaming platforms [4]
华纳音乐集团与贝恩资本宣布成立合资企业,计划投资高达12亿美元收购经典音乐曲库
news flash· 2025-07-01 23:19
Core Viewpoint - Warner Music Group and Bain Capital have announced a joint venture to invest up to $1.2 billion in acquiring classic music catalogs, covering both recorded music and music publishing [1] Group 1 - The joint venture aims to seek and acquire music catalogs, with Warner Music Group responsible for all marketing, distribution, and administrative management [1]
最新报告显示,2024年中国音乐产业总规模已接近5000亿元
Xin Jing Bao· 2025-06-06 08:55
Core Insights - The core viewpoint of the articles highlights the growth and transformation of the Chinese music industry, projecting a total scale of approximately 492.91 billion yuan in 2024, with a year-on-year growth of 4.97%, indicating a return to a "normal growth" phase [1][2]. Industry Overview - The 2024 Chinese music industry is characterized by a strong core layer, with its proportion increasing by 21.76% compared to 2023, while the associated and expanded layers have seen slight declines [2]. - The industry is experiencing a structural transformation driven by technological innovation and cultural creativity, leading to a diversified supply of music content and an expanding consumer demand structure [2]. Forum Highlights - The 10th Music Industry High-end Forum, hosted by Communication University of China, served as a platform for over a hundred industry experts to discuss various topics related to music copyright, content production, and the impact of the experience economy on live performances [1][3]. - The forum emphasized the need for collaboration among government, industry, academia, and research sectors to promote high-quality development in the music industry amidst challenges [3].
“网络神曲”怎么看(艺海观澜)
Ren Min Ri Bao· 2025-05-26 22:33
Core Viewpoint - The emergence of "internet hits" reflects a significant shift in music production and consumption, driven by technological advancements and changing audience preferences [1][2][3] Group 1: Industry Changes - The traditional music industry was dominated by record companies and professionals, but the last 20 years have seen the rise of more flexible internet music companies and independent creators [2] - The simplification of music production software and the use of artificial intelligence have lowered the barriers to music creation, allowing individuals to produce music with minimal resources [2][3] Group 2: Cultural Impact - "Internet hits" resonate with the general public, reflecting their tastes and emotions, and represent a new form of popular art that connects with everyday life [3] - The evolution of music from folk traditions to contemporary "internet hits" illustrates a growing demand for music that reflects societal emotions and public sentiment [3] Group 3: Market Dynamics - Short video platforms like Douyin have become the primary source of "internet hits," focusing on catchy rhythms and melodies to maximize engagement [4] - The production model often involves imitating popular music, leading to a high volume of releases, with top music companies producing between 500 to 1000 songs daily [4] Group 4: Artistic Considerations - There is a tension between artistic value and the pursuit of commercial success, as the industry increasingly prioritizes algorithm-driven popularity over artistic integrity [4] - The expectation is that technological advancements can coexist with cultural appreciation, fostering a music industry that values both creativity and audience engagement [4]
“放歌青春”联合创作营启动,招募50位青年音乐人开展一周的音乐逐梦之旅
Core Points - The "Sing Youth" joint creation camp has been launched to support young musicians in China, providing a week-long immersive music training program [1][2] - The program aims to recruit 50 young individuals with music aspirations, offering professional training and opportunities for original song creation [1][2] - The initiative is part of the 2025 "Sing Youth" Beijing Music Youth Growth Plan, which has been running for three years to enhance the cultural soft power of Beijing [2][3] Group 1 - The camp will feature a team of renowned music professionals as mentors, including music producers, lyricists, and industry experts [1][2] - Participants will receive training in music creation, performance skills, and ideological education focused on aligning music with the times [1][2] - Successful graduates will receive a certificate and may join the "Bole Plan x Youth Music Support Program," gaining access to performance opportunities and promotional resources [2][30] Group 2 - The program is fully funded by the organizers, covering all costs for meals, accommodation, and excursions during the training [2][38] - The camp is designed to foster connections among young musicians, helping them build networks and gain a solid foundation for their careers [6][2] - Following the camp, outstanding works will be compiled into a themed album, with promotional support from TME across its platforms [28][30]
以AI音乐科技谱写未来新乐章——深圳市钟吕文化传播有限公司董事长吴方欲
Sou Hu Cai Jing· 2025-05-08 02:41
Core Insights - The rapid development of artificial intelligence (AI) is reshaping various sectors, with the global AI market projected to exceed $1 trillion by 2030, particularly impacting the cultural and entertainment industries [1] - Shenzhen Zhonglv Cultural Communication Co., Ltd. is at the forefront of this transformation, launching the AI music platform "AlMusic Lingjing" in 2024, which aims to redefine music creation and individual expression through innovative technologies [3][5] Company Overview - Founded in 2020, Zhonglv Cultural has quickly established itself as an industry benchmark by leveraging insights into music production and the film industry [3] - The company has a mission to empower art through technology, making music creation more accessible and personalized [4] AI Music Platform Features - "AlMusic Lingjing" utilizes voiceprint cloning and digital life companion technologies to allow users to create personalized music with zero barriers [3][6] - The platform's intelligent composition engine supports diverse creative needs, enabling users to generate music based on keywords, emotional tags, or melody fragments [6][7] - A personal data engine system collects user data to create dynamic individual feature models, enhancing the user experience by generating music that aligns with their emotional state [7] Impact on Music Creation - AlMusic Lingjing represents a shift from elite creation to collective creativity, allowing both amateurs and professionals to realize their musical ideas quickly [9][11] - The platform not only serves as a music creation tool but also evolves into a digital companion that interacts with users, enhancing emotional engagement [9] Future Vision - Zhonglv Cultural envisions a future where music transcends traditional boundaries, connecting individuals and cultures through AI technology [11][12] - The company plans to continue exploring cutting-edge fields such as natural language processing and brain-computer interfaces to further innovate music creation [12]