Core Insights - NetEase Cloud Music reported a net revenue of 3.82 billion yuan and an operating profit of 840 million yuan for the first half of 2025 [1] - The platform continues to focus on its core online music business, enhancing user experience through product innovation and community engagement [1] Revenue and Profit - The company achieved a net income of 3.82 billion yuan in the first half of 2025 [1] - Operating profit stood at 840 million yuan during the same period [1] Product Innovation - New features such as "Little Light Bulb," "DeepSeek Sharp Review Playlist," and "Shen Guang Mode Player" were launched to optimize user experience [1] - User engagement metrics, including active users and listening duration on the app, have shown improvement [1] Copyright and Partnerships - NetEase Cloud Music is expanding deep collaborations with major music labels, particularly with Korean labels and Chinese musicians [1] - The platform has introduced works from well-known Chinese artists like Li Jian and Zhang Yixing, and further deepened collaboration with Jackson Wang [1] Content Expansion - The company is enhancing its content supply in popular music genres, targeting younger audiences with rap, Japanese ACG, and Western music [1] - There is a growing focus on music-derived audio content, which has effectively increased platform activity and music consumption [1] Audio Consumption Trends - Consumption of long audio content on the platform has been steadily increasing, with improved average listening duration per user [1] - The platform continues to expand its premium audio content offerings, enriching listener choices [1]