培育消费市场，构建便捷"生活圈"。鼓励企业推出"惠民装"，降低农民消费门槛。增加预制菜的科学常 识普及与选购指南，扭转认知偏差。将预制菜纳入乡村便民超市、村级综合服务社的常备货架，配套简 易加热设备，让家门口的热饭热菜触手可及。 返乡参加宴席，发现席上菜肴多为预制菜，"预制菜'占领'农村宴席"的新闻近日登上热搜。相关数据显 示，近年来我国预制菜产业高速扩张，2024年市场规模达4850亿元，同比增长34.2%；2025年上半年新 增注册相关企业超8000家。在城市餐饮中逐步占有一席之地的同时，预制菜正通过乡村宴席这一渠道快 速拓展，折射出乡村社会消费习惯的变迁。 筑牢供应链基础，畅通进村"微循环"。推动县域冷链物流中心与乡村冷链节点建设，推广经济实用的移 动预冷、小型冷库等设施。鼓励探索"统仓共配"模式，整合零散物流需求，优化配送路径，降低进村成 本。支持"田头智慧小站"建设，实现农产品从采摘到预制加工环节的无缝冷链衔接，守护从田间到舌尖 的鲜度与安全。 预制菜在部分县乡市场份额攀升，是多重因素共同作用的结果。经济效益是最重要的驱动力，相较于传 统现做宴席，预制菜可降低40%左右的人力成本，"低成本全包"模式 ...

Core Insights - The pre-prepared food industry in China is rapidly expanding, with a projected market size of 485 billion yuan in 2024, reflecting a year-on-year growth of 34.2% [1] - The increasing presence of pre-prepared food in rural banquets indicates a shift in consumption habits in rural areas, driven by economic efficiency and changing labor dynamics [1][2] Industry Growth - The number of newly registered companies in the pre-prepared food sector exceeded 8,000 in the first half of 2025 [1] - The economic benefits of pre-prepared food, such as a 40% reduction in labor costs compared to traditional banquet services, are attracting more service providers [1] Policy Support - Recent government policies, including the 2023 Central Document No. 1, emphasize the development of the pre-prepared food industry and aim to enhance its supply chain [2] - Local governments in major agricultural provinces like Guangdong, Shandong, and Hunan have introduced supportive measures to promote pre-prepared food, including establishing demonstration points [2] Challenges to Adoption - There are barriers to acceptance among rural consumers regarding the hygiene and nutritional value of pre-prepared food, necessitating effective education and transparent regulatory frameworks [2] - Cold chain logistics face significant challenges in rural areas, with low coverage and frequent disruptions leading to high delivery costs [2] Supply Chain Improvements - The establishment of cold chain logistics centers and rural cold chain nodes is essential for improving the distribution of pre-prepared food [3] - Encouraging the use of mobile pre-cooling and small cold storage facilities can optimize delivery routes and reduce costs [3] Product Development - Companies are encouraged to create regionally inspired dishes that resonate with local tastes and memories, while minimizing chemical additives to rebuild consumer trust [3] - Implementing a comprehensive traceability system using big data can enhance quality management and ensure food safety from production to consumption [3] Market Development - Initiatives to lower consumer barriers, such as offering affordable packaging and increasing awareness of pre-prepared food, are crucial for market penetration [3] - Integrating pre-prepared food into local convenience stores and community service centers can make it more accessible to rural consumers [3]