预制菜
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把预制菜说明白
Xin Lang Cai Jing· 2026-02-27 22:33
不少公众担心,这4类食品不纳入预制菜管理,会不会让餐馆随意使用中央厨房生产、存放时间不明的 半成品?记者梳理相关文件了解到,市场监管总局《食品经营许可和备案管理办法》已对中央厨房作出 明确定义:中央厨房是由食品经营企业建立,具有独立场所和设施设备,集中加工食品成品或半成品, 仅配送给本单位连锁门店,供其进一步加工后再提供给消费者的经营主体。同时,《中央厨房运营管理 规范》等标准,对中央厨房的选址、布局、设施设备及加工经营全过程作出严格规范。 "本单位连锁门店""进一步加工制作",正是厘清预制菜与中央厨房概念的关键所在。国家食品安全风险 评估中心副研究员陈潇表示,中央厨房的核心功能是为连锁餐饮提供标准化、集约化供货服务,并非面 向市场流通的预制菜生产主体。此次文件依托食品安全风险分析理念,细化明确预制菜概念,便于生产 企业、监管部门与消费者精准理解,而主食类、即食类、中央厨房制作食品等,均有对应的国家标准予 以规范,形成完整的食品安全管控体系。 守住安全底线 食品添加剂使用、原料安全、营养品质与消费知情权,是公众对预制菜最关切的核心问题。此次预制菜 国标征求意见稿紧扣民生需求,从添加剂管控、原料溯源、生产加工、 ...
从争议到主流:预制菜的春节“翻身仗”
Sou Hu Cai Jing· 2026-02-26 10:01
去年争着骂,今年抢着买 撰文/ 孟会缘 编辑/ 黎文婕 图片由豆包AI生成 排版/ Annalee 随着春节假期的落幕,各种消费数据也陆续出炉,关于"国人过年都把钱花到哪儿了"这个问题,年年都有不一样的答案,却也总透露出一些相似的消费趋 势与文化脉络。 民以食为天,自古以来关于年夜饭以及春节期间招待亲友的饮食消费,始终占据着春节消费的重要位置。今年有些特殊,因为很多家庭不再执着于"自己 动手丰衣足食",而是用采买预制菜的方式,为节日餐桌增添别样的风味与便捷。 要知道在刚刚过去的2025年,因为西贝预制菜闹出的风波,让预制菜这一原本就颇受争议的品类再次被推到了风口浪尖。不过危机并存,这一波负面舆情 不仅敦促相关部门加速出台更为严格的预制菜生产与销售标准,还促使整个行业都开始进行深度的自我审视与整改。 与此同时,不少人也逐渐从最初的抵触情绪中走出来,开始理性看待预制菜这一新兴消费品类。他们发现,预制菜并非都是"科技与狠活"的产物,其中不 乏采用新鲜食材、保留传统烹饪工艺的优质产品,甚至是可以媲美餐厅现做菜品的美味佳肴。 一代人有一代人的年夜饭,当代人的年夜饭,已经被预制菜变了模样。 年夜饭预制硬菜卖爆了 "饭店卖 ...
告别泡沫叙事:九大关键词看懂2025中国消费 | 年终盘点
Sou Hu Cai Jing· 2026-02-20 12:37
Group 1: Core Insights - The Chinese consumer market in 2025 is characterized by both chaos and fragmentation, with a shift towards efficiency, value, and trust as the essence of competition [2] - The year witnessed significant events such as the end of the food delivery war, a crisis in the prepared food sector, and the rise of hard discounts while soft discounts declined [2] - Major international brands are seeking survival through divestitures, while the middle class experiences repeated disillusionment in consumption [2] Group 2: Food Delivery War - The food delivery war was ignited by JD's aggressive entry into the market, leading to a fierce subsidy competition among major players like Meituan and Alibaba [5][6] - In Q2 2025, the three major players burned through at least 30 billion yuan, equivalent to the total industry profit of the previous year [6] - The war has severely impacted small businesses and delivery personnel, highlighting the unsustainable nature of the competition [6] Group 3: Prepared Food Crisis - The prepared food crisis began with a public dispute involving a well-known restaurant, exposing significant gaps in consumer trust and industry standards [10][11] - The crisis has led to the closure of 102 stores by the affected restaurant and highlighted the precarious state of the industry, with many companies facing severe losses [12] - The market for prepared foods is projected to grow significantly, with the government moving towards establishing clearer standards [12][13] Group 4: Hard Discount Battle - The hard discount retail sector is experiencing explosive growth, with major players like JD and Hema aggressively expanding their store presence [16][18] - The distinction between hard and soft discounts is becoming more pronounced, with hard discounts focusing on sustainable low prices through private label products [18][19] - The competition is shifting from price wars to efficiency in supply chains and operational capabilities [19] Group 5: Dairy Product Trends - The "milk skin" product has gained immense popularity, evolving from a local specialty to a nationwide trend, with significant sales figures reported [21][22] - The product's success is attributed to its versatility and the ability to integrate into various food categories, driving demand and industry expansion [22] Group 6: Medicinal Food Market - The market for medicinal food has surpassed 370 billion yuan, with a growing emphasis on integrating traditional Chinese medicine into everyday food products [25][26] - The industry is witnessing an expansion of raw materials and innovative product forms, driven by advancements in technology and consumer demand [27][28] Group 7: International Brand Divestitures - In 2025, international brands like Starbucks and Burger King began divesting their Chinese operations, indicating a shift in market dynamics [31][32] - The decline in market share for these brands is attributed to their inability to adapt to the rapidly changing consumer landscape in China [32] - Successful local brands have capitalized on this opportunity, demonstrating the potential for growth through localized strategies [33] Group 8: Middle-Class Consumer Sentiment - The middle class in China is experiencing a sense of disillusionment, reacting negatively to price increases and perceived quality issues [36][39] - This demographic is increasingly critical of brands that do not meet their expectations, indicating a shift in consumer behavior and brand loyalty [39] Group 9: Weight Management Trends - 2025 has been dubbed the "Year of Weight Management," with a national initiative promoting healthy weight control [41][44] - The market for weight management products is projected to reach 326 billion yuan, with a significant increase in demand for functional foods [45][46] Group 10: IPO Activity in Hong Kong - The Hong Kong stock exchange has seen a surge in IPO activity, with 111 companies raising over 250 billion yuan in 2025, surpassing previous expectations [49][50] - The consumer sector has been a major focus, with numerous retail and consumption-related companies going public [50][51] - The trend of dual listings (A+H shares) is also gaining momentum, indicating a robust interest in capital markets [52]
告别泡沫叙事:九大关键词看懂2025中国消费
Xin Lang Cai Jing· 2026-02-20 02:07
Group 1: Chinese Consumption Market Trends in 2025 - The Chinese consumption market in 2025 is characterized by both chaos and transformation, moving away from bubble narratives towards efficiency, value, and trust as core competitive elements [1] - The delivery service battle resulted in a loss of at least 30 billion yuan in Q2 2025, significantly impacting small businesses and delivery personnel [3][4] - The pre-prepared food crisis highlighted a significant trust gap between consumers and the food industry, leading to a call for national standards [6][8] Group 2: Delivery Service Battle - The delivery service war was ignited by JD's aggressive entry into the market, leading to a fierce subsidy competition among major players like Meituan and Alibaba [3][4] - The battle resulted in a dramatic increase in active users for JD and Meituan, but ultimately led to unsustainable financial losses [3][4] - The strategic rationale for giants like Alibaba and JD was to cultivate consumer habits of ordering food through their platforms, thereby enhancing their core e-commerce businesses [4] Group 3: Pre-prepared Food Crisis - The pre-prepared food crisis began with a public dispute involving a well-known restaurant, revealing deep-seated issues in the food industry's industrial transformation [6][7] - The crisis underscored the clash between consumer rights and the interests of food enterprises, with consumers demanding transparency [8][9] - The industry is expected to undergo significant regulatory changes, with new national standards being proposed to ensure consumer awareness and rights [9][10] Group 4: Discount Retail Trends - The discount retail sector in China is experiencing rapid expansion, with new players entering the market and established brands accelerating their store openings [11][12] - Hard discount models are thriving due to their focus on private label products and supply chain efficiency, while soft discount models are struggling [11][13] - The competition has shifted from price wars to a broader focus on supply chain efficiency and operational capabilities [13][14] Group 5: Health and Wellness Trends - The market for health and wellness products, particularly those related to traditional Chinese medicine, has surpassed 370 billion yuan, indicating a growing consumer interest in health [18][19] - The product offerings in this sector are diversifying, with new ingredients being added to the list of approved health foods [19][20] - Retail channels are increasingly focusing on health products, with major retailers launching specialized health product lines [22] Group 6: International Brands Selling Out - In 2025, several international brands, including Starbucks and Burger King, opted to sell their Chinese operations to local partners, indicating a shift in market strategy [23][24] - The decline in market share for these brands is attributed to their inability to adapt to the fast-paced and competitive Chinese market [24][25] - Successful local brands have demonstrated the potential for growth and profitability in the Chinese market, contrasting with the struggles of foreign brands [26] Group 7: Middle-Class Consumer Sentiment - The middle-class consumer segment in 2025 is experiencing significant discontent, driven by rising prices and perceived value discrepancies [28][30] - This demographic is increasingly critical of brands that do not meet their expectations for quality and value, leading to a reevaluation of brand loyalty [30][31] - The notion of the middle class is being challenged, with discussions around its existence and relevance in the current economic landscape [30] Group 8: Weight Management as a National Strategy - 2025 has been designated as the "Year of Weight Management," with government initiatives promoting healthy eating and lifestyle choices [33][34] - The market for weight management products is projected to reach 326 billion yuan, with a significant increase in demand for functional foods [35][36] - The trend reflects a broader societal shift towards health consciousness, influencing various sectors including food and fitness [36] Group 9: IPO Activity in Hong Kong - The Hong Kong stock market saw a surge in IPO activity in 2025, with 111 companies raising a total of 250.56 billion yuan, surpassing previous expectations [37][38] - The consumer sector was a major focus, with numerous retail and consumption-related companies going public [38][39] - The trend of dual listings (A+H shares) is gaining momentum, indicating a strategic move by companies to enhance their market presence [40]
年夜饭餐桌上的“新来客”
Shang Hai Zheng Quan Bao· 2026-02-16 09:31
"今年春节我家准备了很多预制菜,因为我爸妈平时工作忙,放假想休息一下,不想做年夜饭了,预制 菜成了他们的首选。"一位年轻消费者向上海证券报记者表示,"做预制菜不出错,虽然没有大惊喜,但 是都不难吃,我觉得这也是年夜饭挺有意思的一种吃法。" "年夜饭吃预制菜也是一种新体验。未来预制菜也会越来越丰富多样、品质更高。"在上海大学经济学院 副教授巫景飞看来,未来食品和餐饮企业要更重视消费者用餐过程的体验和服务。 "今年年夜饭的'硬菜'及点心、甜品的预制菜销量尤其好。"CIC灼识咨询董事总经理张辰恺在接受上海 证券报记者采访时表示,预制菜走进年夜饭,深刻反映了当代消费者在快节奏生活中对"效率"的需求, 以及年轻一代普遍存在的厨艺焦虑与品质期待。 张辰恺表示,随着小型化家庭增多,传统备餐易造成浪费,而预制菜的小份量、组合装,恰好适配了小 家庭聚餐的场景需求。 此前,国家卫生健康委2月6日发布《食品安全国家标准预制菜》(征求意见稿),首次为预制菜确立全 国统一的规范框架,众多预制菜企业主动响应规范要求。 "随着国家政策环境的规范以及消费者需求的演进,未来的持续力不取决于'有没有预制菜',而取决 于'有没有好预制菜'。"张辰 ...
年货消费迎来“00后主理人”:“手搓”年味火了,为宠物花钱更多了
Di Yi Cai Jing· 2026-02-14 08:40
Group 1 - The core trend of emotional consumption and pet consumption is rising during the Spring Festival, with young consumers becoming the main drivers of this trend [1][2] - The online retail sales for the national New Year goods festival reached 989.73 billion yuan by February 8, 2026, with post-00s consumers accounting for over 30% of the total sales and a year-on-year increase of 47% in order value [1] - The demand for "emotional value" in New Year goods is increasing, with products that evoke nostalgia and emotional resonance, such as home decorations and childhood snacks, becoming popular among young consumers [1] Group 2 - The DIY segment is gaining traction, with searches for "New Year DIY" increasing by over 200% and "Horse Year DIY" searches rising by 600%, indicating a willingness to pay a premium for creative and personalized products [2] - The pet market is experiencing significant growth during the Spring Festival, with sales of pet toys, clothing, and food seeing substantial increases, including a 115.60% rise in pet clothing sales compared to last year [2][3] - The pet consumption market in China reached 312.6 billion yuan in 2025, with a growing trend towards diversification in pet products, including offerings for various types of pets beyond just cats and dogs [3] Group 3 - Pre-made dishes are maintaining growth in the New Year meal segment, with sales of a new series of dishes increasing by 116% since launch, reflecting consumer demand for unique and high-quality meal options [3][4] - Consumers are prioritizing regional flavors and are open to trying creative dishes, with nearly 90% preferring hometown flavors and over 80% willing to experiment with innovative New Year meals [4] - Health considerations, such as low-fat and low-sugar options, are becoming increasingly important in the decision-making process for young consumers regarding New Year meals [4]
平时被嫌弃的它,过年却备受青睐?
3 6 Ke· 2026-02-14 02:36
Core Insights - The pre-prepared meal market is experiencing significant growth, particularly during the 2026 Spring Festival, with a reported 180% year-on-year increase in sales of pre-prepared dishes for New Year's Eve dinners [2][3] - Young consumers, particularly those born in the 1990s and 2000s, are redefining family meal preparation, prioritizing efficiency over traditional cooking methods [12][13] - The shift in consumer behavior indicates a growing acceptance of pre-prepared meals, driven by the desire for convenience and time savings, especially among younger generations [21][24] Market Trends - The pre-prepared meal market in China surpassed 617.3 billion yuan in 2025 and is projected to reach 1.0698 trillion yuan by 2030, with over 60% of consumers willing to choose ready-made or semi-finished dishes for family gatherings [13][22] - The demand for pre-prepared meals is particularly strong among consumers aged 18-35, who make up more than half of the purchasing demographic for New Year's Eve meals [13][22] Consumer Behavior - The perception of pre-prepared meals has shifted from being seen as "lazy" to being embraced for their convenience and ability to provide a sense of accomplishment [24][31] - The younger generation values time and emotional well-being, opting for pre-prepared meals to free up time for family and personal activities, contrasting with older generations' focus on cost-effectiveness in ingredient sourcing [21][24] Industry Dynamics - The pre-prepared meal industry faced scrutiny in 2025 due to incidents like the "Xibei pre-prepared meal controversy," which highlighted issues of transparency and value perception [25][27] - In 2026, the market saw a rebound as consumers shifted their focus from restaurant-prepared meals to home-cooked pre-prepared options, driven by a desire for control over ingredients and preparation [27][31] Future Outlook - The success of pre-prepared meals during the Spring Festival raises questions about their sustainability in everyday consumption, as many consumers still prefer fresh cooking for daily meals [33][36] - The industry must find ways to position pre-prepared meals as a viable third option between fast food and home cooking, focusing on quality and convenience to capture a broader market [37][39]
百洋股份股价波动,预制菜国标或利好公司
Jing Ji Guan Cha Wang· 2026-02-13 06:52
2月12日,百洋股份股价下跌2.64%,收盘报7.39元,成交额6309.06万元,主力资金净流出608.16万元; 2月13日,股价反弹1.35%,收盘报7.49元,成交额3359.00万元,主力资金转为净流入146.46万元。近7 日股价波动较大,区间跌幅0.79%,振幅5.70%,技术面显示20日压力位7.89元、支撑位7.33元,KDJ指 标处于超卖区域。 近期事件 经济观察网 百洋股份(002696)近期股价波动,预制菜国家标准征求意见稿发布,或对具备供应链优 势的企业形成利好。 股票近期走势 2月6日,预制菜国家标准征求意见稿发布,明确保质期不超过12个月,该标准有望推动行业洗牌,利好 具备供应链优势的龙头企业。百洋股份水产品加工业务占比约44.54%,并积极拓展预制菜内销市场, 可能受益于行业规范化。 ...
四大证券报精华摘要:2月13日
Sou Hu Cai Jing· 2026-02-13 00:40
Group 1 - In January 2026, the number of new fund issuances reached 169, the highest level since March 2023, with several funds selling out in one day and some triggering proportionate allotment due to oversubscription [1] - Fund advisors have accelerated their reallocation strategies, with 178 out of nearly 650 fund advisor portfolios adjusting their allocations, favoring undervalued value-type funds [1] - The overall asset allocation has seen an increase in A-shares and bond positions while reducing cash assets, U.S. stocks, and Hong Kong stocks, with a focus on sectors like non-ferrous metals, electronics, and communications [1] Group 2 - The issuance of bond funds has significantly declined in 2026, with new pure bond funds being very few, while "fixed income +" funds continue to dominate the new bond fund market [3] - The latest VAT policy has excluded regular life insurance products from the exemption, leading to increased costs and a projected price rise of 5% to 10% for new products [3] - The recent rise in the onshore and offshore RMB against the USD, surpassing the 6.90 mark, is attributed to seasonal corporate demand for currency settlement and external factors affecting the USD [4] Group 3 - Several securities firms, including Caida Securities, are expanding their credit business scale, raising the upper limit of related quotas from 100% to 140% of audited net capital for 2024 [5] - The rapid expansion of margin financing demand has led to an increase in the total scale of margin financing, which is expected to boost revenue for securities firms [5] - The introduction of new refinancing policies by major exchanges is seen as a positive development for the investment banking business, with a focus on leveraging these opportunities post-holiday [6] Group 4 - The public fund of funds (FOF) sector has seen a rapid increase, with 31 new FOFs established in 2026, a year-on-year growth of 244.44%, driven by demand for stable investment products and continuous innovation [7] - The pre-prepared food market is experiencing a surge in demand as the Lunar New Year approaches, with both online and offline platforms actively promoting various meal kits and specialty dishes [7] - The urban real estate financing coordination mechanism has shown effectiveness, with significant credit support provided to "white list" projects, ensuring funding for ongoing construction and protecting homebuyer rights [8]
上市公司加码布局预制菜 抢占年夜饭餐桌C位
Zheng Quan Ri Bao Zhi Sheng· 2026-02-12 16:08
Group 1 - The pre-prepared food market is experiencing significant growth, driven by increasing consumer acceptance and demand for convenience, especially during the upcoming Lunar New Year [1][2] - Major companies are actively expanding their product offerings in the pre-prepared food sector, with a focus on innovative and diverse products to meet consumer needs [3] - The market size of China's pre-prepared food industry is projected to grow from 617.3 billion yuan in 2025 to 1,069.8 billion yuan by 2030, indicating a strong upward trend [3] Group 2 - The trend in pre-prepared food consumption is shifting towards health-conscious, scenario-based, and social aspects, with younger consumers preferring low-oil, low-salt, and high-protein options [4] - The introduction of national standards for pre-prepared food is expected to enhance industry regulation and quality assurance, with specific guidelines on ingredients and shelf life [6] - Companies are prioritizing compliance with emerging standards and focusing on product quality, as seen in the proactive measures taken by industry players like Qianwei Central Kitchen [6]