Workflow
食品安全与品质保障
icon
Search documents
餐饮业破局“内卷”:透明化溯源与品质升级成竞争新方向
Xin Hua Cai Jing· 2025-07-09 15:44
Core Viewpoint - The Chinese catering industry is actively seeking breakthroughs in the face of homogenized competition and price wars, shifting focus towards food safety and quality assurance through source control and process transparency [1][2][3]. Group 1: Industry Trends - Catering enterprises are increasingly collaborating with delivery platforms to enhance food safety and quality, moving away from inefficient price competition [1]. - The industry is witnessing a shift towards value competition centered on trust and quality, as highlighted by various industry leaders [1][2]. - The Chinese Catering Association has issued an initiative to resist "involution-style" competition, advocating for quality-first principles and the rejection of irrational price wars [3]. Group 2: Technological Innovations - Leading companies are leveraging digital tools to strengthen food safety measures, with Hai Di Lao implementing a management information system for food safety risk identification [2]. - Meituan's "Raccoon Kitchen" project aims to establish a food safety mutual trust mechanism, focusing on traceable supply chains and transparent operations [2][3]. - The initiative includes plans to invest in 1,200 "Raccoon Kitchens" nationwide over the next three years to enhance the quality of takeout food [2]. Group 3: Quality and Supply Chain Management - High-quality standards are emphasized as essential for navigating multiple market cycles, with a focus on flavor, nutrition, and emotional delivery [2]. - Supply chain management is identified as a core element for the survival and legacy of traditional Chinese brands amid increasing competition [2]. - The industry is encouraged to innovate in new business models and technologies to enhance overall efficiency and profitability [4].