Core Insights - The article highlights the launch of JD's "24-hour vegetables" initiative, which ensures that fresh produce is delivered from farm to shelf within 24 hours, setting a new standard for freshness in the industry [1][10] - This initiative shifts the definition of freshness from the time of sale to the time of harvest, emphasizing the importance of the entire supply chain [3][10] Supply Chain Efficiency - JD has optimized the supply chain for various vegetable categories, achieving a 30%-50% improvement in overall circulation time, ensuring that vegetables reach shelves within 24 hours [3][5] - The process includes systematic improvements at every stage, from harvesting to delivery, with specific time regulations for each vegetable type [5] Traceability and Food Safety - JD has introduced a self-developed "Food Safety Quality Full Traceability" system, allowing consumers to trace the entire journey of their vegetables from the farm to the store [7][10] - The traceability system provides detailed information about the growing conditions, transportation, and storage, ensuring transparency and safety for consumers [8] Consumer Experience - The "24-hour vegetables" initiative not only enhances supply chain efficiency but also redefines freshness standards in the fresh produce market, offering consumers a transparent commitment to quality [10] - By ensuring that vegetables are harvested in the morning and delivered by evening, JD provides a unique selling proposition that emphasizes freshness and quality [5][10]

Core Viewpoint - The Chinese catering industry is actively seeking breakthroughs in the face of homogenized competition and price wars, shifting focus towards food safety and quality assurance through source control and process transparency [1][2][3]. Group 1: Industry Trends - Catering enterprises are increasingly collaborating with delivery platforms to enhance food safety and quality, moving away from inefficient price competition [1]. - The industry is witnessing a shift towards value competition centered on trust and quality, as highlighted by various industry leaders [1][2]. - The Chinese Catering Association has issued an initiative to resist "involution-style" competition, advocating for quality-first principles and the rejection of irrational price wars [3]. Group 2: Technological Innovations - Leading companies are leveraging digital tools to strengthen food safety measures, with Hai Di Lao implementing a management information system for food safety risk identification [2]. - Meituan's "Raccoon Kitchen" project aims to establish a food safety mutual trust mechanism, focusing on traceable supply chains and transparent operations [2][3]. - The initiative includes plans to invest in 1,200 "Raccoon Kitchens" nationwide over the next three years to enhance the quality of takeout food [2]. Group 3: Quality and Supply Chain Management - High-quality standards are emphasized as essential for navigating multiple market cycles, with a focus on flavor, nutrition, and emotional delivery [2]. - Supply chain management is identified as a core element for the survival and legacy of traditional Chinese brands amid increasing competition [2]. - The industry is encouraged to innovate in new business models and technologies to enhance overall efficiency and profitability [4].