食品数字化转型

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让数字标签守护食品安全
Jing Ji Ri Bao· 2025-06-02 22:09
Core Viewpoint - The introduction of digital labels in food packaging is aimed at enhancing transparency and consumer trust while improving food safety management for companies [1][2][3] Group 1: Digital Labels Implementation - Digital labels are being integrated into the food labeling standard system in China, as outlined in the newly released GB 7718—2025 [1] - The digital label acts as an "electronic ID" for food products, allowing consumers to easily access detailed information such as ingredient lists and nutritional content [1] - Over 100 companies are currently participating in the national digital label pilot program, indicating a growing trend towards digital transformation in the food industry [3] Group 2: Consumer Focus and Accessibility - The demand for high-quality food and transparency in labeling is increasing among consumers, making detailed information on packaging a critical factor in purchasing decisions [1] - Companies must consider the needs of elderly consumers by enhancing the usability of digital labels, such as enlarging fonts and adding voice features to improve accessibility [2] Group 3: Compliance and Trust - It is essential for companies to ensure that the content of digital labels complies with various laws and regulations, including food safety and consumer protection laws, to maintain consumer trust [2] - The accurate and truthful representation of information on digital labels is crucial for preventing consumer misinformation and protecting the company's reputation [2]