走访市场发现，目前，蒙牛、康师傅、双汇、光明等企业的不少预包装食品已使用了数字标签。在厦 门，厦门见福连锁管理有限公司旗下的宏远歆福和福谷香食品两家生产企业，以及燕之屋等燕窝品牌也 已开始推广使用食品数字标签。其中，一款"见福"全麦吐司，消费者扫码后可获取配料表、生产日期、 营养成分等详细产品信息，还有食品防腐剂丙酸钙的安全性介绍，以及"一图读懂成人食物过敏"等科普 内容。"燕之屋"的一款燕窝产品，扫码后可以看到标签内容除了生产商信息、生产批次等溯源信息外， 还涵盖了产品生产工艺、存储条件、保质期、规格、价格，甚至食用燕窝投料量等具体信息。 更高效，食安溯源实现"秒查"。"使用溯源码数字标签，我们大幅提升了溯源效率。"厦门市燕之屋丝浓 生物科技有限公司相关负责人介绍。燕之屋从2019年1月份就开始使用数字标签（即食燕窝溯源标 签），最初公司导入这个数字标签是基于燕窝行业对燕窝原料的溯源信息有明确的要求，之后通过持续 技术研发，实现了覆盖燕窝产品生产过程及原料、物流销售全链条溯源。消费者通过扫码即可获得相关 产品的食品安全信息，企业在处理消费者投诉 【下载黑猫投诉客户端】或其他需要溯源的情形时，也 基本能实现" ...

Group 1: Industrial Policy and Technological Advancements - The Ministry of Industry and Information Technology has issued a revised management approach for public service platforms in industrial technology, effective from December 5, 2025, emphasizing the need for service platforms to enhance their capabilities and optimize service quality [1][1] - Inner Mongolia Geological and Mineral Group has developed the first specialized dataset for mineral exploration using AI technology, marking a significant advancement in intelligent geological exploration [1][5] Group 2: Food Safety and Digital Innovation - Heilongjiang Province has implemented digital food labels for 105 products, enhancing consumer information accessibility and promoting food safety through interactive features [2][5] - The initiative aims to improve consumer awareness and support food enterprises through increased promotion and technical guidance [2][5] Group 3: Meteorological Data and Flood Risk Management - The Henan Meteorological Bureau has developed a dataset for typical flood events in the Yellow River basin, which has passed the national approval process, enhancing flood risk prediction and management capabilities [3][6] - This dataset integrates various data sources to improve the accuracy of flood risk assessments and extend the forecasting period [3][6] Group 4: Social Science and AI Integration - A new AI model for social sciences has been launched in Hubei, featuring a dedicated interactive robot and a team of digital social science experts, marking a significant step in integrating AI with social research [4][7] - The AI platform is designed to support data sharing and collaborative research, ensuring rigorous academic standards [4][7] Group 5: Healthcare Data Management - The establishment of the first provincial-level big data center for healthcare in Hainan aims to break down data barriers among healthcare, insurance, and pharmaceutical sectors, facilitating better service delivery [5][7] - This center is expected to enhance the efficiency of healthcare processes and support regulatory compliance in drug safety and medical practices [5][7]

Core Viewpoint - The event themed "Integrity and Lawfulness, Shared Food Safety" aims to enhance public awareness and participation in food safety, promoting a healthier China through various educational activities and initiatives [1][3]. Group 1: Event Overview - The 2025 National Food Safety Publicity Week was held at the China Children's Center, focusing on foodborne disease prevention, national food safety standards, and promoting reasonable dietary habits [1][3]. - The event included expert lectures on food safety, interactive Q&A sessions, and engaging activities such as VR simulations and games to educate the public on food safety and nutrition [4][5]. Group 2: Government Initiatives - The National Health Commission emphasized risk management as a core strategy, aiming to build a rigorous standard system to guide healthy industry development [3]. - The promotion of digital food labels is intended to resolve consumer issues related to food label information accessibility and clarity [3]. - The commission is committed to enhancing risk monitoring capabilities and implementing a national nutrition plan to promote healthy eating habits among the public [3].

Core Viewpoint - The National Health Commission emphasizes three key areas to create a safer food safety environment, focusing on risk prevention, health protection, and promoting development [2][3]. Group 1: Risk Prevention - Establish a rigorous and advanced standard system to effectively prevent systemic risks [4]. - Implement a national food safety risk monitoring plan to create a food safety risk map based on the incidence and trends of foodborne diseases [8]. - Guide local authorities to enhance early warning and prevention of seasonal food-related poisoning [8]. Group 2: Health Protection - Utilize risk monitoring and assessment results to conduct targeted public health campaigns, guiding consumers towards healthy and balanced diets [5]. - Promote the National Nutrition Plan and Healthy China initiative, advocating for reduced oil, increased legumes, dairy, and higher intake of fruits, vegetables, whole grains, and seafood to improve public nutrition [6]. Group 3: Development Promotion - Continuously optimize the review of "three new foods" and the management of food and drug substances to support high-quality industry development [9]. - Deepen the management reform of "three new foods," with 51 new items approved this year, supporting innovation in emerging sectors like synthetic biology [11]. - Actively promote health claims for food substances and encourage the development of healthy consumption patterns, while promoting traditional Chinese dietary culture [11].

Core Viewpoint - The event held on September 11, 2023, focuses on enhancing food safety standards and promoting public health through a comprehensive approach involving multiple government departments and initiatives [1][3]. Group 1: Food Safety Standards - The establishment of a rigorous and advanced standard system aims to effectively prevent systemic risks, with a focus on public concerns and industry development needs [3]. - In 2023, 126 national food safety standards, including the "General Principles for Prepackaged Food Labels," were released, bringing the total to 1,725 standards, enhancing coverage and rigor [3]. - The promotion of digital food labels has been initiated, with over a thousand products already utilizing this technology to improve consumer experience [3]. Group 2: Risk Monitoring and Public Awareness - A national food safety risk monitoring plan has been implemented to create a food safety risk map, guiding local authorities in issuing timely risk alerts to the public [4]. - Seasonal food-related poisoning warnings and dietary guidance are being strengthened, with health tips released during key seasonal periods [4]. - The "Healthy Diet, Reasonable Diet" campaign is being promoted, encouraging increased consumption of vegetables, fruits, whole grains, and seafood to improve public nutrition [4]. Group 3: Industry Development - The management reform of "three new foods" has been deepened, with 51 new items approved in 2023 to support innovation in emerging food sectors [5]. - The food and drug material directory has been dynamically revised, now including 106 substances that are both food and traditional medicinal materials, promoting local food industry development [5]. - Efforts are being made to promote health claims for food and drug materials, aligning with market needs and advocating for healthy consumption [5]. Group 4: Future Directions - The National Health Commission will continue to collaborate with relevant departments to address issues and needs, ensuring a safer and more satisfactory food safety environment for the public [6].

Core Viewpoint - The announcement by the National Health Commission and the State Administration for Market Regulation regarding the implementation of digital labels for pre-packaged foods aims to enhance food safety and consumer information accessibility through the use of technology [1] Group 1: Digital Transformation of Food Labels - The digital label initiative addresses previous issues with traditional food labels, such as small text and cluttered information, by utilizing QR codes and other digital means to provide clearer and more accessible information [2] - Digital labels allow for richer content that was previously limited by physical label space, including detailed ingredient sourcing, production processes, and nutritional information [3] - The application of digital labels simplifies the presentation of key information, focusing on consumer interests while reducing production costs for food companies [4] Group 2: Benefits for Consumers - Digital labels enhance convenience for consumers by ensuring clarity and readability, while prohibiting distracting elements like pop-up ads [5] - The integration of multiple functions into a single QR code streamlines the process of accessing food information, traceability, and payment [5] Group 3: Industry Transformation - Many food companies are currently in a wait-and-see mode regarding the transition to digital labels due to compliance concerns, but the announcement provides clear guidance for reform [6] - The National Health Commission recommends that companies establish comprehensive digital label management systems, including version control and detailed operational logs to ensure traceability [7] - Companies like Mengniu, Pepsi, and Starbucks are already responding positively to the digital label initiative, with over a thousand products across various categories adopting digital labels [8]

Core Viewpoint - The implementation of digital labels for pre-packaged food marks a significant advancement in the management of food labeling in China, enhancing consumer access to information and improving industry practices [1][2]. Group 1: Digital Label Implementation - The announcement by the National Health Commission and the State Administration for Market Regulation details the requirements for digital labels, building on the previously released national food safety standards [1][2]. - Digital labels allow for the display of more information than traditional physical labels, including ingredient sourcing, production processes, and detailed nutritional information, addressing the limitations of physical label space [2][3]. Group 2: User Experience and Functionality - The digital label content must be clear and easy to read, with restrictions on disruptive elements like pop-ups, and encourages the integration of digital label QR codes with existing packaging QR codes for multifunctional use [3]. - The National Health Commission has designated 2025 as the "Year of Food Digital Label Promotion," with various provinces actively promoting the initiative and numerous food products already adopting digital labels [3]. Group 3: Regulatory and Design Aspects - Digital labels must comply with the Food Safety Law and national mandatory labeling regulations, with any modifications needing to be fully documented to ensure traceability and prevent tampering [2][3]. - A dedicated logo for digital labels has been designed to enhance recognition and is available for food producers to use [4].

Group 1 - The second Food and Health Communication Conference was held in Beijing, focusing on the dissemination of food and health science knowledge and rumor management to enhance public health literacy and promote high-quality development of the food industry [1] - Over 200 representatives from government departments, research institutions, universities, and the food industry attended the conference [1] - The promotion of "digital food labels" has progressed, with over a thousand food products now possessing a "digital ID," aiming to create an ecosystem that benefits the public [1][2] Group 2 - The compliance of food additives is essential for ensuring a safe consumption environment and requires full-chain supervision from production to usage [2] - The discussion on the health benefits of oats highlighted the insufficient intake of whole grains and dietary fiber in China, with oats being recognized for their positive effects on blood lipid levels, heart health, and weight management [2] - The conference included interactive sessions such as food digital label scanning experiences and health food displays, contributing to the overall goal of enhancing national health literacy [3]

Core Viewpoint - The introduction of digital labels in food packaging is aimed at enhancing transparency and consumer trust while improving food safety management for companies [1][2][3] Group 1: Digital Labels Implementation - Digital labels are being integrated into the food labeling standard system in China, as outlined in the newly released GB 7718—2025 [1] - The digital label acts as an "electronic ID" for food products, allowing consumers to easily access detailed information such as ingredient lists and nutritional content [1] - Over 100 companies are currently participating in the national digital label pilot program, indicating a growing trend towards digital transformation in the food industry [3] Group 2: Consumer Focus and Accessibility - The demand for high-quality food and transparency in labeling is increasing among consumers, making detailed information on packaging a critical factor in purchasing decisions [1] - Companies must consider the needs of elderly consumers by enhancing the usability of digital labels, such as enlarging fonts and adding voice features to improve accessibility [2] Group 3: Compliance and Trust - It is essential for companies to ensure that the content of digital labels complies with various laws and regulations, including food safety and consumer protection laws, to maintain consumer trust [2] - The accurate and truthful representation of information on digital labels is crucial for preventing consumer misinformation and protecting the company's reputation [2]

Core Viewpoint - The introduction of digital labels in the food industry aims to enhance consumer experience by providing clearer, more accessible information through QR codes and other digital formats, thereby promoting transparency and personalization in food labeling [1][2][3]. Group 1: Digital Label Implementation - Over 600 products in China have adopted digital labels, with a nationwide promotion by the National Health Commission to increase consumer access to this technology [2][17]. - The digital labels allow for richer information display compared to traditional labels, including features like voice playback and enlarged text for better accessibility [3][4][5]. - The National Food Safety Risk Assessment Center has noted that there are currently no unified regulations for third-party support for digital labels, allowing companies to innovate based on their specific needs while adhering to legal standards [11]. Group 2: Consumer Experience and Feedback - Initial trials have shown that consumers appreciate the clarity and ease of use of digital labels, with many expressing a desire to see them on more products [15][16]. - Starbucks has reported a significant increase in consumer engagement with digital labels, indicating a growing interest and usage among customers [17][19]. - The digital labels are designed to complement existing physical labels, ensuring that essential information remains available while providing an additional layer of convenience [17][19]. Group 3: Industry Benefits and Future Plans - Companies like Xiamen Jianfu have experienced operational efficiencies through digital labels, which help in inventory management and reduce waste [18]. - The National Health Commission plans to further promote digital labels and improve consumer awareness, while also exploring ways to simplify labeling requirements to enhance usability [20]. - The digital label initiative is seen as a step towards a more sustainable and efficient food labeling system, potentially reducing material usage and costs for companies [19][20].