Core Viewpoint - The introduction of digital labels in food packaging is aimed at enhancing transparency and consumer trust while improving food safety management for companies [1][2][3] Group 1: Digital Labels Implementation - Digital labels are being integrated into the food labeling standard system in China, as outlined in the newly released GB 7718—2025 [1] - The digital label acts as an "electronic ID" for food products, allowing consumers to easily access detailed information such as ingredient lists and nutritional content [1] - Over 100 companies are currently participating in the national digital label pilot program, indicating a growing trend towards digital transformation in the food industry [3] Group 2: Consumer Focus and Accessibility - The demand for high-quality food and transparency in labeling is increasing among consumers, making detailed information on packaging a critical factor in purchasing decisions [1] - Companies must consider the needs of elderly consumers by enhancing the usability of digital labels, such as enlarging fonts and adding voice features to improve accessibility [2] Group 3: Compliance and Trust - It is essential for companies to ensure that the content of digital labels complies with various laws and regulations, including food safety and consumer protection laws, to maintain consumer trust [2] - The accurate and truthful representation of information on digital labels is crucial for preventing consumer misinformation and protecting the company's reputation [2]

Core Viewpoint - The introduction of digital labels in the food industry aims to enhance consumer experience by providing clearer, more accessible information through QR codes and other digital formats, thereby promoting transparency and personalization in food labeling [1][2][3]. Group 1: Digital Label Implementation - Over 600 products in China have adopted digital labels, with a nationwide promotion by the National Health Commission to increase consumer access to this technology [2][17]. - The digital labels allow for richer information display compared to traditional labels, including features like voice playback and enlarged text for better accessibility [3][4][5]. - The National Food Safety Risk Assessment Center has noted that there are currently no unified regulations for third-party support for digital labels, allowing companies to innovate based on their specific needs while adhering to legal standards [11]. Group 2: Consumer Experience and Feedback - Initial trials have shown that consumers appreciate the clarity and ease of use of digital labels, with many expressing a desire to see them on more products [15][16]. - Starbucks has reported a significant increase in consumer engagement with digital labels, indicating a growing interest and usage among customers [17][19]. - The digital labels are designed to complement existing physical labels, ensuring that essential information remains available while providing an additional layer of convenience [17][19]. Group 3: Industry Benefits and Future Plans - Companies like Xiamen Jianfu have experienced operational efficiencies through digital labels, which help in inventory management and reduce waste [18]. - The National Health Commission plans to further promote digital labels and improve consumer awareness, while also exploring ways to simplify labeling requirements to enhance usability [20]. - The digital label initiative is seen as a step towards a more sustainable and efficient food labeling system, potentially reducing material usage and costs for companies [19][20].