如今，不少食品外包装上多了一个拇指大小的二维码，用手机扫描就可以看到食品的配料表、生产日期 等信息。这个二维码是我国正在推广的食品数字标签。近日发布的《食品安全国家标准预包装食品标签 通则》（GB 7718—2025），首次将数字标签纳入食品标签标准体系。 民以食为天，食以安为先。数字标签为食品企业提供透明化展示窗口，需要企业具备较强的数字能力， 确保食品的生产、运输和经营等环节符合数字标签的标准要求。由于不同企业的数字化水平存在差异， 转变并非一蹴而就，而是一个渐进的过程，需要在政府机构的指导和行业协会的引领下，以行业内的数 字化标杆企业为典范，逐步探索和实施数字化转型。 （文章来源：经济日报） 数字标签是食品标签的一部分，企业在推广应用数字标签时，必须始终将合规性放在首位。应注意其内 容必须符合食品安全法、广告法、消费者权益保护法和《食品安全国家标准预包装食品标签通则》 （GB 7718—2025）等相关法律法规的要求，确保数字标签内容的真实性、准确性，不能误导消费者， 确保"码上信息"真实可信，以增进消费者信任，维护企业声誉。 此外，包装上的字太小，配料表密密麻麻看不清，曾是许多老年消费者选购食品时的共 ...

Core Viewpoint - The introduction of digital labels in the food industry aims to enhance consumer experience by providing clearer, more accessible information through QR codes and other digital formats, thereby promoting transparency and personalization in food labeling [1][2][3]. Group 1: Digital Label Implementation - Over 600 products in China have adopted digital labels, with a nationwide promotion by the National Health Commission to increase consumer access to this technology [2][17]. - The digital labels allow for richer information display compared to traditional labels, including features like voice playback and enlarged text for better accessibility [3][4][5]. - The National Food Safety Risk Assessment Center has noted that there are currently no unified regulations for third-party support for digital labels, allowing companies to innovate based on their specific needs while adhering to legal standards [11]. Group 2: Consumer Experience and Feedback - Initial trials have shown that consumers appreciate the clarity and ease of use of digital labels, with many expressing a desire to see them on more products [15][16]. - Starbucks has reported a significant increase in consumer engagement with digital labels, indicating a growing interest and usage among customers [17][19]. - The digital labels are designed to complement existing physical labels, ensuring that essential information remains available while providing an additional layer of convenience [17][19]. Group 3: Industry Benefits and Future Plans - Companies like Xiamen Jianfu have experienced operational efficiencies through digital labels, which help in inventory management and reduce waste [18]. - The National Health Commission plans to further promote digital labels and improve consumer awareness, while also exploring ways to simplify labeling requirements to enhance usability [20]. - The digital label initiative is seen as a step towards a more sustainable and efficient food labeling system, potentially reducing material usage and costs for companies [19][20].