食品标签数字化
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手机扫一扫 信息全知晓
Xin Lang Cai Jing· 2026-02-01 21:21
Core Viewpoint - The implementation of digital labels on pre-packaged foods in Longyan City, Fujian Province, aims to enhance consumer experience by providing clearer and richer product information through QR codes, facilitating a new ecosystem of trustworthy food information [1][2] Group 1: Digital Label Implementation - The National Health Commission and the State Administration for Market Regulation announced the promotion of digital labeling for pre-packaged foods nationwide, encouraging companies to use QR codes for better consumer information [1] - Longyan City’s Suan Limón Food Co. and Longyan Charoen Pokphand Foods Co. are the first pilot companies to introduce this consumer-friendly measure in the local market [1] Group 2: Consumer Experience Enhancement - Consumers can access traditional label information and additional details through QR codes, including enlarged text, audio reading, explanations of technical terms, and clearer nutritional information, improving the overall shopping experience [2] - The digital labels also allow for visual representation of the production process, providing detailed cooking methods and videos that illustrate the entire supply chain from raw material farming to cold chain transportation [2]