数字标签的出现为破解这些难题提供了一把"金钥匙"。所谓数字标签，是指以二维码等形式展示食品数 字信息，消费者可通过手机等移动设备扫描二维码获取食品标签信息。《公告》的发布，为数字标签的 规范化、标准化应用明确了政策依据和发展方向。其核心价值在于，它突破了实物标签的时空限制，构 建了一个可扩展、可交互、可更新的"信息云空间"。 数字标签拓展了信息承载的深度与广度。借助数字标签，企业可以展示远比实体标签更为详尽的内容： 从原料溯源到生产过程，从营养成分解读到适宜人群提示，甚至包括相关的科普知识、认证证书、企业 社会责任报告等。这不仅能更好地满足消费者知情权，也鼓励企业更主动、更完整地披露信息，形成良 性循环。数字标签还能显著提升信息获取的便捷性与可及性。消费者只需用手机轻松一扫，即可清晰看 到多语言版本的标签内容，这些内容也可语音播报，对视力障碍人士和老年人非常友好。这种一对一的 信息服务模式，个性化程度高，用户体验更优。 □ 胡立彪 拿着食品包装查找生产日期，但翻来覆去找不到；想研究一下配料表，却因标签字体太小而看不清…… 消费者在购买预包装食品时遇到的这些问题有望通过数字化手段得到解决。前不久，国家卫生健康委 ...

近期，国家卫生健康委、国家市场监督管理总局联合发布《关于实施预包装食品数字标签有关事项的公 告》，标志着我国预包装食品标签管理正式迈入数字化新阶段。目前，已经有不少预包装食品使用了数 字标签。 长期以来，预包装食品因实体标签版面有限，难以充分展示详细信息，导致消费者难以获取全面的食品 信息。不少消费者尤其是老年消费者反映，在选购产品时食品信息密集排列、字小如蚁，令人看不清、 找不到、读不懂。数字标签就如同食品的"电子身份证"，运用数字化技术展示预包装食品实体标签信 息，消费者扫描包装上的专属二维码，即可用手机放大字体、听语音解读、浏览配料产地、工艺细节及 全链溯源等信息，实现食品标签"可听、可播、可放大"。这不仅是一次技术升级，还将助力食品信息展 示、食品安全监管等，有利于守护"舌尖上的安全"。 食品数字标签虽小，却是连接消费者与食品生产企业的关键信息桥梁，在市场循环中发挥着重要作用。 通过数字标签的应用，产品信息更新效率提升，企业将更加注重产品质量与信息透明度。同时，该改变 还将引发食品产业链深度变革，加速产业转型升级。 食品数字标签推广亟须强化政策引导，打通从顶层设计到具体应用的衔接路径。数字标签绝非简单 ...

Core Points - The introduction of digital labels for pre-packaged foods aims to enhance consumer access to important product information and improve the overall food industry [1][2][5] Group 1: Digital Label Implementation - The National Health Commission and the State Administration for Market Regulation have issued guidelines for the implementation of digital labels on pre-packaged foods, detailing their scope, application, and modification requirements [1][4] - Digital labels utilize QR codes and other digital means to present food information, encouraging the display of legally required information such as ingredient sources, production processes, and food safety details [2][4] Group 2: Consumer Benefits - Consumers can scan digital labels to access detailed product information, including ingredient lists and expiration dates, with features like voice reading and enlarged text for better readability [2][3] - The digital label system ensures that essential information remains on physical labels, addressing concerns for consumers who may not be adept with smart devices [3] Group 3: Regulatory Compliance - Digital labels must comply with food safety laws and standards, ensuring that advertising and marketing content does not interfere with essential food safety information [4] - The guidelines promote the integration of multiple QR codes into a single digital label to streamline consumer experience and avoid confusion [4][7] Group 4: Industry Impact - Digital labels can reduce costs for food manufacturers by minimizing the need for multiple label designs and improving supply chain data management [7][8] - The initiative is expected to contribute to environmental sustainability by reducing carbon emissions associated with label production, with potential savings of 1.6 billion yuan annually for the food industry [8] Group 5: Future Developments - The National Health Commission aims to promote digital labels as part of a broader digital transformation in the food industry, with 2025 designated as the "Year of Food Digital Labels" [5][8] - The initiative is seen as a significant step towards enhancing the digital infrastructure of food labeling, which will also align with international standards [8]

Core Viewpoint - The implementation of digital labels for pre-packaged food in China marks a significant advancement in food labeling management, enhancing consumer access to information and improving food safety oversight [1]. Group 1: Digital Labeling Features - Digital labels will allow consumers to access information such as food ingredients, production processes, origin tracing, and nutritional information in a more user-friendly manner [1]. - Features like page zooming, voice reading, and video explanations will address issues related to small print and unclear information on traditional labels [1]. Group 2: Impact on Consumers and Food Safety - The new digital labeling system aims to help consumers better understand food products, thereby promoting informed purchasing decisions [1]. - The digital labels are expected to play a crucial role in enhancing the regulatory oversight of food safety throughout the supply chain [1].

Core Viewpoint - The announcement by the National Health Commission and the State Administration for Market Regulation marks a significant shift towards digital labeling for pre-packaged food in China, enhancing consumer access to detailed product information and ensuring food safety [1][2][3]. Group 1: Digital Labeling Implementation - The digital label will allow consumers to access information such as food ingredients, production processes, origin tracing, and nutritional information through QR codes [1][4]. - The initiative aims to address issues related to the visibility and comprehensibility of food labels, which have historically been limited by physical space constraints [3][4]. Group 2: Regulatory Framework - The digital labeling must comply with the Food Safety Law and national standards, ensuring that the information presented is truthful and accurate [5]. - Modifications to the digital label content must be documented to maintain traceability, including details on what was changed, when, and by whom [5]. Group 3: Consumer Experience and Environmental Impact - The announcement emphasizes the need for clear and readable digital labels, avoiding elements that could disrupt normal reading [5]. - Producers can simplify the display of their address on physical labels, potentially reducing packaging costs and contributing to carbon reduction efforts [6]. - The year 2025 has been designated as the "Year of Food Digital Label Promotion," with plans to integrate digital labels with online food sales and smart home technologies [6].

Core Viewpoint - The announcement by the National Health Commission and the State Administration for Market Regulation marks a significant shift towards digital labeling for pre-packaged food in China, enhancing consumer access to detailed product information and ensuring food safety [1][2][3]. Group 1: Digital Labeling Implementation - The digital labeling system allows for comprehensive information display, including ingredient sources, production methods, and nutritional information, addressing previous limitations of physical labels [4][5]. - The digital labels will feature functionalities such as audio playback and enlarged text, making information more accessible to consumers [3][4]. Group 2: Regulatory Framework - The announcement specifies that digital label content must comply with existing food safety laws and standards, ensuring accuracy and traceability of information [5]. - Clear guidelines are provided for the presentation of digital labels, emphasizing readability and the avoidance of distracting elements [5]. Group 3: Environmental and Economic Benefits - The initiative includes measures to simplify physical labels by allowing producers to abbreviate their addresses, thus freeing up space for more information and reducing packaging costs [6]. - The promotion of digital labels is expected to contribute to carbon reduction efforts and enhance operational efficiency for food producers [6]. Group 4: Future Developments - The year 2025 has been designated as the "Year of Food Digital Label Promotion," with plans for further integration of digital labels into online food sales and smart home applications [6].

Core Viewpoint - The announcement by the National Health Commission and the State Administration for Market Regulation on September 8 aims to standardize the labeling of pre-packaged food products through digital labels, ensuring food safety and consumer rights to information [4]. Group 1: Digital Labeling Requirements - The content of digital labels must be clear, prominent, and easy to read [3]. - There should be no pop-ups or other distracting elements that affect normal reading [3]. - The integration of digital label QR codes with other QR codes on the packaging is encouraged to achieve multi-code functionality [3]. Group 2: Information Display - Digital labels can include information on ingredient sources, consumption methods, food safety, and nutrition [3]. - If the digital label displays the producer's detailed address, the physical label can be simplified [3]. Group 3: Regulatory Framework - The announcement builds on the "National Food Safety Standard for Pre-packaged Food Labels" (GB 7718-2025) released in March this year, further detailing the application requirements for digital labels [4]. - The National Health Commission has been working with relevant departments to optimize food label management, establishing a comprehensive food labeling standard system [4].

Core Viewpoint - The promotion and application of digital labels for pre-packaged food in Weihai City aims to enhance consumer rights and improve food safety and quality through efficient information transmission between consumers and businesses [2][3][4]. Group 1: Digital Label Implementation - In 2023, the National Health Commission initiated a pilot program for digital labels in pre-packaged food, starting with a few leading enterprises [2]. - Weihai City is actively participating in this initiative, with 13 companies and 21 products currently involved in the pilot, covering various food categories [2]. - As of now, 10 companies and 15 products have completed the deployment of digital labels [2]. Group 2: Research and Strategy - The Weihai Health Commission conducted in-depth research to understand the current application status of food labels, collecting data on enterprise needs and consumer preferences [3]. - A detailed implementation plan for the digital label promotion project has been developed, outlining goals, timelines, responsibilities, and specific measures [3]. - Various channels have been utilized to promote the advantages of digital labels to businesses, encouraging participation in the pilot program [3]. Group 3: Training and Support - Specialized training sessions have been organized to enhance the capabilities of participating enterprises, with over 30 individuals from more than 10 companies attending [4]. - A feedback mechanism has been established to address enterprise concerns and provide ongoing support throughout the label design and implementation process [4]. - Successful case studies are being highlighted to inspire other businesses and enhance the overall impact of the digital label initiative [4]. Group 4: Promotion and Evaluation - A multi-faceted promotional strategy is being employed to raise awareness of the core advantages and results of digital labels [5]. - Consumer engagement activities, such as live demonstrations, are being organized to showcase the practicality of digital labels [5]. - A dynamic tracking system is in place to evaluate the effectiveness of digital label applications, collecting feedback for policy optimization [5]. Group 5: Future Plans - In 2025, Weihai City plans to expand the pilot program, enhance collaboration among departments, and support more enterprises in adopting digital labels [6]. - The city aims to improve the functionality of digital labels by adding features like multi-language support and allergen alerts [6]. - A comprehensive support mechanism will be established to assist enterprises throughout the entire digital label application process [6].