扫描二维码，食品配料、生产工艺、产地溯源、营养信息等一目了然，甚至还能"听"标签、"看"视频 ——这即将成为我国预包装食品消费的日常。 9月8日，国家卫生健康委、国家市场监督管理总局联合发布《关于实施预包装食品数字标签有关事项的 公告》，我国预包装食品标签管理正式迈入数字化新阶段。 新华社权威快报 国家卫生健康委、国家市场监督管理总局 9月8日公布 《关于实施预包装食品数字标签有关事项的公告》 · 标示内容应清晰、醒目、易于识读 · 不得有影响正常阅读的弹窗、飘窗等干扰元素 · 鼓励数字标签二维码与包装上其他二维码多码合一 · 可以标注配料来源、食用方法、食品安全与营养等信息 · 展示生产者详细地址的,实体标签可简化标注 数字标签是将预包装食品实体标签通过数字化技术或手段展示的相关信息，实现食品标签信息"可听、 可播、可放大"功能。该公告是在今年3月发布的《食品安全国家标准预包装食品标签通则》（GB 7718- 2025）基础上，进一步细化数字标签应用要求，旨在解决标签信息"找不到、看不清、读不懂"问题，同 时为企业提供更灵活、低碳的信息展示方式。 标签"活"起来，信息"多"起来—— 长期以来，预包装食品因实 ...

扫描二维码，食品配料、生产工艺、产地溯源、营养信息等一目了然，甚至还能"听"标签、"看"视频 ——这即将成为我国预包装食品消费的日常。 9月8日，国家卫生健康委、国家市场监督管理总局联合发布《关于实施预包装食品数字标签有关事项的 公告》，我国预包装食品标签管理正式迈入数字化新阶段。 新华社权威快报 国家卫生健康委、国家市场监督管理总局 9月8日公布 《关于实施预包装食品数字标签有关事项的公告》 规范预包装食品标签标示行为 保障食品安全 满足消费者知情权 新华社国内部出品 · 标示内容应清晰、醒目、易于识读 · 不得有影响正常阅读的弹窗、飘窗等干扰元素 · 鼓励数字标签二维码与包装上其他二维码多码合一 · 可以标注配料来源、食用方法、食品安全与营养等信息 · 展示生产者详细地址的,实体标签可简化标注 数字标签是将预包装食品实体标签通过数字化技术或手段展示的相关信息，实现食品标签信息"可听、 可播、可放大"功能。该公告是在今年3月发布的《食品安全国家标准 预包装食品标签通则》（GB 7718-2025）基础上，进一步细化数字标签应用要求，旨在解决标签信息"找不到、看不清、读不懂"问 题，同时为企业提供更灵活、低碳 ...

新华社权威快报 国家卫生健康委、国家市场监督管理总局 9月8日公布 《关于实施预包装食品数字标签有关事项的公告》 记者：李恒 海报制作：李恒 新华社国内部出品 · 标示内容应清晰、醒目、易于识读 · 不得有影响正常阅读的弹窗、飘窗等干扰元素 · 鼓励数字标签二维码与包装上其他二维码多码合一 · 可以标注配料来源、食用方法、食品安全与营养等信息 · 展示生产者详细地址的,实体标签可简化标注 国家卫生健康委、国家市场监督管理总局9月8日公布《关于实施预包装食品数字标签有关事项的公 告》。 公告指出，数字标签是将预包装食品实体标签通过数字化技术或手段展示的相关信息，其内容应当符合 《中华人民共和国食品安全法》第六十七条和食品安全国家标准中预包装食品标签强制标示事项的规 定。 在今年3月发布的《食品安全国家标准 预包装食品标签通则》（GB 7718-2025）基础上，公告进一步细 化了数字标签的应用要求，包括标示内容应清晰、醒目、易于识读；不得有影响正常阅读的弹窗、飘窗 等干扰元素；鼓励数字标签二维码与包装上其他二维码整合，实现多码合一；可以标注配料来源、食用 方法、食品安全与营养等信息；食品数字标签展示生产者详细地 ...

Core Viewpoint - The promotion and application of digital labels for pre-packaged food in Weihai City aims to enhance consumer rights and improve food safety and quality through efficient information transmission between consumers and businesses [2][3][4]. Group 1: Digital Label Implementation - In 2023, the National Health Commission initiated a pilot program for digital labels in pre-packaged food, starting with a few leading enterprises [2]. - Weihai City is actively participating in this initiative, with 13 companies and 21 products currently involved in the pilot, covering various food categories [2]. - As of now, 10 companies and 15 products have completed the deployment of digital labels [2]. Group 2: Research and Strategy - The Weihai Health Commission conducted in-depth research to understand the current application status of food labels, collecting data on enterprise needs and consumer preferences [3]. - A detailed implementation plan for the digital label promotion project has been developed, outlining goals, timelines, responsibilities, and specific measures [3]. - Various channels have been utilized to promote the advantages of digital labels to businesses, encouraging participation in the pilot program [3]. Group 3: Training and Support - Specialized training sessions have been organized to enhance the capabilities of participating enterprises, with over 30 individuals from more than 10 companies attending [4]. - A feedback mechanism has been established to address enterprise concerns and provide ongoing support throughout the label design and implementation process [4]. - Successful case studies are being highlighted to inspire other businesses and enhance the overall impact of the digital label initiative [4]. Group 4: Promotion and Evaluation - A multi-faceted promotional strategy is being employed to raise awareness of the core advantages and results of digital labels [5]. - Consumer engagement activities, such as live demonstrations, are being organized to showcase the practicality of digital labels [5]. - A dynamic tracking system is in place to evaluate the effectiveness of digital label applications, collecting feedback for policy optimization [5]. Group 5: Future Plans - In 2025, Weihai City plans to expand the pilot program, enhance collaboration among departments, and support more enterprises in adopting digital labels [6]. - The city aims to improve the functionality of digital labels by adding features like multi-language support and allergen alerts [6]. - A comprehensive support mechanism will be established to assist enterprises throughout the entire digital label application process [6].