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双汇加快推进餐饮业务布局 新业务贡献新增量
第一财经· 2025-07-25 08:29
Core Viewpoint - The article emphasizes the strategic transformation of Shuanghui towards the catering business, focusing on the concept of "a bowl of rice, a meal, a table of dishes" to meet the growing consumer demand for high-quality and convenient dining options [1][3][10] Group 1: Catering Business Development - Shuanghui has launched new dish and prepared food products that have become popular among families, saving cooking time while preserving the original flavors of ingredients [1] - The company established a catering division in January 2021, integrating food ingredient research, production, sales, store operations, and after-sales service, covering various categories including meat, eggs, dairy, vegetables, and grains [3][6] - In 2022, Shuanghui built a third industrial park to further expand its catering business, focusing on developing Chinese dishes that cater to family dining needs [4][6] Group 2: Industry Chain Synergy - Shuanghui leverages its complete meat processing industry chain, including pork and chicken, to support its catering business, ensuring a solid supply chain foundation [6][7] - The company has established a national-level enterprise technology center and a comprehensive food safety internal control system, enhancing product development and quality assurance [6][7] Group 3: Channel Expansion - Shuanghui has built a nationwide "online + offline" channel network, focusing on B-end business growth through strategic partnerships with leading restaurant chains and premium supermarkets [8][9] - The company plans to upgrade its community cooked food stores and aims to add 100 new stores by 2025, enhancing market coverage and consumer experience [9] - Shuanghui is also expanding its online sales through traditional e-commerce platforms and live streaming, targeting younger consumer groups [9]