Core Viewpoint - The National Radio and Television Administration and the Ministry of Commerce have launched a short video promotion campaign for time-honored catering brands, aimed at enhancing consumer engagement and promoting traditional dining experiences during the Chinese New Year [1] Group 1: Campaign Details - The campaign will run from February 11 to March 3, 2023, encouraging local broadcasting and commerce departments to create distinctive and widely disseminated short videos [1] - The focus will be on the historical stories, skill inheritance, and culinary flavors of time-honored catering brands, particularly highlighting New Year's Eve dinner packages and reunion banquets [1] Group 2: Objectives and Strategies - The initiative aims to use innovative expression methods and popular narrative styles to effectively communicate the modern stories of time-honored brands [1] - The goal is to attract more consumers to engage with these traditional brands and experience the essence of Chinese New Year dining [1]