北京商报讯（记者 和岳）2月11日，国家广播电视总局办公厅、商务部办公厅发布关于开展餐饮老字号 短视频宣传活动的通知，活动时间为今年2月（自通知印发之日起）至3月3日。其中提出，各地广播电 视、商务主管部门指导广播电视媒体创作推出一批特色鲜明、传播广泛的短视频。创新表达方式，聚焦 各地餐饮老字号历史故事、技艺传承、美食风味，突出餐饮老字号企业打造的年夜饭套餐、新春团圆宴 等消费场景，以观众喜闻乐见的网感语言、叙事方式讲好老字号的新时代故事，吸引更多群众走进老字 号、寻味中国年，推动老字号餐饮消费。 ...

每经AI快讯，2月11日，国家广播电视总局办公厅、商务部办公厅发布关于开展餐饮老字号短视频宣传 活动的通知，活动时间为2026年2月（自通知印发之日起）至3月3日。其中提到，各地广播电视、商务 主管部门指导广播电视媒体创作推出一批特色鲜明、传播广泛的短视频。创新表达方式，聚焦各地餐饮 老字号历史故事、技艺传承、美食风味，突出餐饮老字号企业打造的年夜饭套餐、新春团圆宴等消费场 景，以观众喜闻乐见的网感语言、叙事方式讲好老字号的新时代故事，吸引更多群众走进老字号、寻味 中国年，推动老字号餐饮消费。 ...

Core Insights - The 2026 Innovation Exchange Conference for Time-Honored Brands was held in Beijing, focusing on digital transformation and AI-driven business strategies for traditional brands [1] - Time-honored brands are increasingly leveraging digital innovation to connect with younger consumers, with significant growth in search volume and transaction rates on platforms like Meituan [1][2] Group 1: Digital Transformation - Time-honored brands are adopting digital transformation as a core strategy to enhance their business models and reach new customer segments [1] - The China Commercial Association has initiated a digitalization project, providing free digital service packages to dozens of time-honored brands over three years [1] - Over half of the time-honored brands are utilizing AI tools to assist in operational decision-making, combining traditional experience with data-driven insights [2] Group 2: Consumer Engagement - The appeal of time-honored brands to younger consumers is increasing, with a nearly ninefold growth in search volume on Meituan and a stable annual compound growth rate of over 27% in transaction value [1][2] - The proportion of consumers under 35 years old engaging with these brands has reached 48.5% [1] - Cultural value monetization is a key trend, exemplified by Quanjude's "Sky Courtyard" concept, which has led to a 25% increase in average transaction value and an 18% rise in repurchase rates [2] Group 3: Operational Efficiency - The integration of digital technologies has significantly reduced operational costs for time-honored brands, with AI handling a growing number of customer inquiries, especially during peak periods [2] - Digital tools are enhancing dining experiences by streamlining service processes, improving table turnover rates, and accumulating valuable customer data [2] - The future collaboration between platforms and time-honored brands will focus on enhancing scenarios, experiences, and technology [2]