Core Viewpoint - The article discusses the recent price reduction strategy implemented by Xibei, which has led to increased customer traffic and positive public sentiment towards the brand [3][5]. Group 1: Price Reduction and Customer Response - Xibei has reduced prices on nearly 40 menu items by 5% to 20%, which has resulted in a noticeable increase in customer traffic, particularly during peak dining hours [3]. - Many customers have expressed support for the price cuts, with some labeling Xibei as "very conscientious" [3]. Group 2: Recovery from Negative Publicity - Following negative publicity related to the "Xibei Luo Yonghao incident," Xibei has seen a recovery in customer traffic, with increased seating rates observed in their Guangzhou locations since October [5]. - To regain customer flow, Xibei has also issued 100 yuan consumption vouchers and implemented other promotional measures [5]. Group 3: Employee Support Measures - In response to the backlash faced by frontline employees, Xibei has increased salaries by an average of 500 yuan per person per month since September and provided additional support for those affected by online harassment [6]. - Xibei has established a "委屈奖" (compensation for grievances) for employees who faced extreme verbal abuse, and has engaged psychological counselors to support staff [6]. - The company has committed to not reducing staff hours or laying off employees during this challenging period, instead focusing on training and development [6].