Core Viewpoint - The company has implemented enhanced food safety measures through the "Sunshine Kitchen" policy, which includes live broadcasting of kitchen operations to improve transparency and customer trust [1][2] Group 1: Food Safety Measures - The company has undergone 78 government inspections nationwide without any food safety penalties following a recent incident [1] - The "Sunshine Kitchen" initiative involves installing six cameras in each store to broadcast kitchen operations directly to customers, promoting transparency in food safety [1] - Each store is required to have a "Food Safety Officer" who must pass internal food safety assessments, and all staff are required to learn food safety knowledge [1] Group 2: Customer Traffic and Pricing Strategy - After a decline in customer traffic following the incident on September 10, the company has seen a gradual recovery starting in late September due to menu adjustments, price changes, and customer appreciation promotions [2] - In October, customer traffic exceeded previous years due to a promotional offer of a 100 yuan voucher for any purchase, while November saw traffic stabilize compared to the same period last year [2] - The company has adjusted prices on 41 menu items in Beijing, resulting in a decrease in average customer spending to approximately 75 yuan [2]

Core Insights - The opening of the new Xibei store in Nanjing on November 22 saw a strong customer turnout, with noticeable queues during peak dining hours. The store manager indicated that Xibei has recently implemented price reductions across nearly 40 menu items, with discounts ranging from 5% to 20% [1] - The topic of Xibei's price cuts trended as the number one topic on social media on November 23, with many netizens expressing support for the price reductions and praising the company's actions [2] - Following negative publicity related to the "Xibei Luo Yonghao incident," frontline employees faced online harassment, prompting Xibei to establish a "comfort award" for affected staff [5] Employee Compensation and Support - Xibei's public relations department confirmed that, in response to the incident, the company raised salaries for frontline employees by an average of 500 yuan per person per month starting in September. Additionally, those who experienced online harassment received a comfort award, and psychological counseling was offered to some staff [6] - The company has introduced various allowances for frontline employees, including a craftsman spirit allowance, service model allowance, and food safety guardian allowance, with total allowances ranging from 300 to 800 yuan per person [6] - Xibei's management has emphasized that there will be no layoffs or reduction in working hours, and staff are encouraged to engage in training during slow periods [7] Business Recovery - Reports indicate that after two months following the incident, Xibei's store operations have returned to normal levels, with many locations experiencing queues on weekends, particularly among families with children [7]

Core Viewpoint - The article highlights the recent opening of a new Xibei restaurant in Nanjing, which has seen a strong customer turnout and long queues during peak hours. The company has implemented a nationwide price reduction strategy, with nearly 40 menu items seeing price cuts ranging from 5% to 20%. Additionally, it confirms that all employees have received an average salary increase of 500 yuan [3][4]. Group 1 - The new Xibei restaurant in Nanjing opened on November 22, attracting significant customer traffic during peak hours [3]. - Xibei has reduced prices on nearly 40 menu items, with discounts between 5% and 20% [3]. - The average salary increase for all employees at Xibei is confirmed to be 500 yuan [3].

Core Viewpoint - The article discusses the recent price reduction strategy implemented by Xibei, which has led to increased customer traffic and positive public sentiment towards the brand [3][5]. Group 1: Price Reduction and Customer Response - Xibei has reduced prices on nearly 40 menu items by 5% to 20%, which has resulted in a noticeable increase in customer traffic, particularly during peak dining hours [3]. - Many customers have expressed support for the price cuts, with some labeling Xibei as "very conscientious" [3]. Group 2: Recovery from Negative Publicity - Following negative publicity related to the "Xibei Luo Yonghao incident," Xibei has seen a recovery in customer traffic, with increased seating rates observed in their Guangzhou locations since October [5]. - To regain customer flow, Xibei has also issued 100 yuan consumption vouchers and implemented other promotional measures [5]. Group 3: Employee Support Measures - In response to the backlash faced by frontline employees, Xibei has increased salaries by an average of 500 yuan per person per month since September and provided additional support for those affected by online harassment [6]. - Xibei has established a "委屈奖" (compensation for grievances) for employees who faced extreme verbal abuse, and has engaged psychological counselors to support staff [6]. - The company has committed to not reducing staff hours or laying off employees during this challenging period, instead focusing on training and development [6].