Group 1 - Tea Baidao has launched freshly brewed coffee products in select stores, generating significant consumer interest [1] - The coffee trial is currently limited to specific regions, namely Guangdong and Sichuan, with an average cup volume increase of 10% in trial stores [1] - In Guangzhou, out of 40 Tea Baidao locations, only one offers coffee, featuring a menu with 10 coffee products primarily focused on fruit coffee, priced between 6.9 yuan and 12.9 yuan [1] Group 2 - The average daily sales of coffee products at the trial store are approximately 40-50 cups, with peak times requiring a wait of about 15 minutes [11] - Promotional pricing for new users allows for coffee products to be purchased at lower prices, providing discounts of about 5-6 yuan compared to regular tea drinks [12] - This is not the first time Tea Baidao has entered the coffee market, as it previously launched a coffee sub-brand "Kafei" in 2023, indicating a strategic move to integrate coffee into its existing tea beverage offerings [12] Group 3 - The move reflects a broader trend in the beverage industry, shifting from single-category offerings to all-day competition, with coffee brands penetrating afternoon tea markets and tea brands targeting morning coffee sales [12] - Data shows that beverage consumption from 2 PM to 5 PM is now second only to morning hours, with fruit coffee and tea lattes becoming popular among office workers [12]