Core Viewpoint - The recent surge in demand and pricing for the "Red Scream" beverage, despite its previous reputation as an unpopular flavor, highlights a unique market phenomenon where scarcity and nostalgia drive consumer interest and speculative pricing [1][3]. Group 1: Market Dynamics - Sellers on second-hand platforms are listing near-expiry "Red Scream" drinks at prices ranging from 48 to 88 yuan per bottle, representing a markup of over 9 times the original price [1]. - The "Red Scream" beverage, a part of the Scream series launched by Nongfu Spring in 2004, has seen a revival due to its limited availability, with sellers claiming it is the last batch before expiration [3][8]. Group 2: Product Background - "Red Scream" is known for its controversial taste, often described negatively by consumers, yet it contains ingredients like ginseng extract and electrolytes, which some view as beneficial [8]. - In 2023, Nongfu Spring reported that functional beverages, including the Scream series, generated revenue of 4.902 billion yuan, marking a 27.7% increase from 2022 [8].