Group 1: Consumer Spending and Trends - During the Dragon Boat Festival holiday, Beijing's retail sectors, including department stores, supermarkets, and restaurants, achieved sales of 4.18 billion yuan, marking a 1.6% increase year-on-year [3] - The total foot traffic in 60 key commercial districts reached 23.28 million, a 2.1% increase compared to the previous year, with nighttime foot traffic growing by 25.7% [3] - The children's and family-oriented consumption segments saw explosive growth, with children's meal orders increasing by 64% in the first two days of the holiday [7] Group 2: New Store Openings and Events - Numerous new brands opened during the holiday, including global toy brand X11 and French fashion brand American Vintage, enhancing the trendy lifestyle offerings in Beijing [5] - The "Big Children's Day" series of themed activities at Chaoyang Joy City attracted significant foot traffic, with a 9.4% increase on Children's Day [4] - The "Mouse Bobo 35th Anniversary Birthday Party" at COFCO Xiangyun Town became a popular event, drawing nearly 150,000 visitors in the two days leading up to the holiday [4] Group 3: Performance of Traditional Brands - Traditional brands, particularly time-honored restaurants, performed exceptionally well during the holiday, with sales at Quyuan Restaurant and Qingfeng Baozi Shop increasing by 24.6% and 23.1% respectively [8] - Beijing Daoxiangcun launched various limited-edition products for the festival, including nine flavors of packaged rice dumplings, which contributed to a rise in consumer interest [8] - E-commerce platforms also saw a surge in rice dumpling sales, with Dingdong Maicai reporting a 20% year-on-year increase in sales during the festival period [9] Group 4: Movie Box Office Performance - The total box office for the Dragon Boat Festival period reached 438 million yuan, a significant increase from 383 million yuan the previous year [11] - The film "Mission: Impossible 8" led the box office with 226 million yuan, breaking multiple historical records [12] - The audience demographic was notably balanced, with a near-equal gender ratio, and family viewership increased due to the overlap with Children's Day [13]