广告发出后，迅速因被指"引发不良联想"而引发广泛讨论。截至发稿前，在多个社交平台上，"合口 味地铁广告引发争议"、"合口味地铁广告被指引发不良联想"等话题引发众多网友热议。 近日，速冻食品品牌合口味就其地铁广告引发争议一事正式公开致歉，并对相关广告进行调整。 此次争议源于合口味在某地铁站内投放的一组平面广告。广告画面采取分屏叙事的方式，画面上半部 分是一位母亲在厨房中略显手忙脚乱地准备餐食；下面则是母亲与孩子坐在餐桌旁，其乐融融地轻松 就餐。广告配文"与其在厨房'打仗'，不如陪宝贝多玩一会儿"。 在讨论中，有网友指出，广告潜意识依然将烹饪与照顾孩子的责任全然与母亲角色绑定，未能反映现 代家庭分工的多样性。其中，有网友直接发问："为什么永远是妈妈在厨房'打仗'？爸爸的角色在哪 里？"类似评论获得不少共鸣。批评者认为，这种内容呈现方式无形中加深了社会对女性家庭角色的 刻板印象，不仅与当下许多家庭共同承担育儿家务的观念脱节，也和公众期待的性别角色背离。同时 亦有很多网友认为"爆料者太敏感了，有点无病呻吟"。 面对持续发酵的争议，合口味于1月6日通过其官方账号发布了致歉声明。声明中，合口味直指问题所 在："因部分图文 ...

近日，速冻食品品牌"合口味"在深圳地铁投放的一则广告引发争议，该广告展现两个场景，其中一张图 片为一位母亲手忙脚乱地做饭，另一张图片为一位母亲和孩子愉快就餐，广告配文"与其在厨房'打 仗'，不如陪宝贝多玩一会儿"。 对此，部分网友指出，该广告中呈现的仍是母亲独自承担做饭与照顾孩子的传统角色形象，或加深社会 的刻板印象。 1月6日，合口味官方账号发布致歉声明称，近日，公司发布的地铁广告因部分图文内容细节欠缺考量， 引发部分消费者的不良联想，公司在此向每一位受影响的消费者致以最诚挚的歉意。 声明显示，目前公司已与广告合作方沟通将相关广告进行调整更换，再次向所有受影响的消费者说声抱 歉，并感谢大家的监督与提醒。 1月7日，合口味集团相关负责人向南都湾财社记者表示，近期有用户对公司的广告画面提出意见和建 议，对此，公司高度重视，已第一时间通过官方渠道发布致歉声明，并已安排将相关画面全部调整更 换。同时，公司已对内部审核流程进行梳理和优化，避免类似情况再次发生，"再次感谢社会各界和媒 体的监督，我们会持续改进，为大家提供更好的内容"。 凌雁管理咨询首席分析师林岳告诉南都湾财社记者，网友的批评指出了广告行业中一个长期存在 ...

大成策略回报混合A（090007）成立日期2008年11月26日，最新规模38.32亿。今年以来收益11.55%，同 类排名5571/8085；近一年收益10.21%，同类排名5642/8085；成立以来收益853.55%。 大成策略回报混合A（090007）基金经理为徐彦。 截至发稿，徐彦累计任职时间13年65天，现任基金资产总规模214.62亿元，任职期间最佳基金回报 152.72%， 任职期间最差基金回报-0.74%。 风险提示：市场有风险，投资需谨慎。本文为AI大模型自动发布，任何在本文出现的信息（包括但不 限于个股、评论、预测、图表、指标、理论、任何形式的表述等）均只作为参考，不构成个人投资建 议。 责任编辑：小浪快报 12月31日，五芳斋涨1.09%，截至发稿，报16.72元/股，成交833.82万元，换手率0.26%，总市值32.95亿 元。 资料显示，浙江五芳斋实业股份有限公司位于浙江省嘉兴市秀洲区新城街道木桥港路677号兴耀商务广 场1幢，成立日期1998年4月27日，上市日期2022年8月31日，公司主营业务涉及以糯米食品为主导的食 品研发、生产和销售。主营业务收入构成为：粽子系列81.8 ...

Group 1 - The article highlights the cultural significance of traditional food in the Xiangjiadang area, emphasizing how local delicacies like cakes and dumplings evoke a sense of home for many who study or work away from their hometowns [1][2] - The Xiangjiadang area has been revitalizing cultural heritage through food, organizing traditional food exhibitions during holidays to create a platform for locals and tourists to experience regional culinary culture [2][3] - Local specialties such as soy duck, yellow wine, and rice dumplings are not only essential components of the culinary landscape but also serve as distinct markers of regional culture [2] Group 2 - The Xiangjiadang area is transforming cultural spaces into platforms for promoting local culture, utilizing modern agricultural parks and museums to attract more visitors and showcase the unique charm of the region [3]

Core Viewpoint - The article discusses a new trend in the A-share market where companies are engaging in "physical dividends" to enhance shareholder experience and interaction, moving beyond traditional cash dividends and stock bonuses [1][2]. Group 1: Shareholder Engagement Initiatives - Emei Mountain A plans to offer free entrance tickets to its scenic area for shareholders holding more than 500 shares as part of its 2025 shareholder reward program [1]. - Over 30 listed companies have initiated similar engagement activities, providing products, coupons, and tourism rights to their investors [1][2]. - The trend includes a variety of sectors, such as food, home appliances, health products, and cultural tourism, showcasing a diverse approach to shareholder rewards [2]. Group 2: Benefits of Physical Dividends - Physical dividends can create a closed-loop ecosystem of "investment-consumption," enhancing shareholders' understanding of the company's product strength and brand vitality [6]. - This approach can serve as a low-cost, high-return brand public relations strategy, transforming shareholders into brand advocates through personal product experiences [6]. - It aligns with regulatory goals to enhance investor satisfaction, providing tangible rewards that can improve investor sentiment amidst market volatility [7]. Group 3: Risks and Challenges - There is a risk of prioritizing physical rewards over fundamental company performance, which could lead to shareholder dissatisfaction if the company's financial health is not strong [8]. - The disparity in shareholding can create fairness issues, potentially alienating minority shareholders while favoring larger ones [8]. - Implementing a physical rewards system introduces new operational costs and management challenges, which could backfire if not handled properly [8]. Group 4: Strategic Insights for Consumer Companies - Companies must ensure their products can impress even the most discerning shareholders, as this reflects their broader market potential [9]. - The goal should be to transition shareholders from passive investors to active partners in the company's growth, fostering a sense of shared identity and collaboration [9]. - Compliance with regulations is crucial to avoid legal risks, ensuring that all reward initiatives are transparent and fair [9][10]. Group 5: Conclusion on Value Creation - The ultimate aim of these initiatives is to create a value-sharing ecosystem among brands, users, and investors, moving beyond short-term stock price fluctuations [11]. - Companies should strive to make every shareholder a passionate advocate for their products, enhancing long-term loyalty and brand strength [11].

Group 1 - The article highlights the rich culinary culture of Guangxi, particularly focusing on traditional dishes such as oil tea and five-color glutinous rice, which are prepared using natural ingredients and local methods [1][2] - The narrative emphasizes the importance of family traditions and the joy of sharing meals, showcasing various local delicacies that reflect the region's heritage [1][3] - The development of the restaurant industry in Nanning is noted, with an increase in unique dining experiences that incorporate local culture and aesthetics, enhancing the overall gastronomic landscape [2][3] Group 2 - The description of a restaurant that combines traditional and modern architectural styles illustrates the integration of cultural elements into dining experiences, making them more appealing to customers [3] - The article mentions the significance of communal dining practices, such as the "bowl banquet," which historically served as a way to honor guests, reflecting the social aspects of food in Guangxi [3] - The narrative concludes with a reflection on how the diverse culinary offerings in Nanning contribute to a deeper understanding of the local culture and community, enriching the lives of its residents [3]

Core Viewpoint - The company emphasizes its three main business segments: the sauce and marinated products segment as the core pillar, the rice products segment operated by its subsidiary, and the freeze-dried food segment acquired from Fuzhou Lixing Food, which will be launched by September 2025 [1][2]. Business Segments - The sauce and marinated products segment is identified as the company's core pillar [1]. - The rice products segment is managed by the subsidiary Zhenzhen Laolao [1]. - The freeze-dried food segment includes products like freeze-dried chocolate, tea drinks, and yogurt cubes, primarily targeting B2B channels, with partnerships established with brands such as Sam's Club, Yili, and Meiji Black Chocolate [1]. Offline and Online Integration - The company's offline store layout is primarily concentrated in Jiangxi (approximately 40% share), Guangdong, and Fujian, while it is adapting to new retail and media trends to enhance online and offline integration [2]. - A diverse online channel matrix has been established, covering delivery platforms, group buying, live streaming, and community e-commerce, as well as sales platforms like Taobao, Tmall, JD, and Pinduoduo [2]. - The company aims to drive sales through a comprehensive model combining stores, delivery, community, and Douyin, with online orders accounting for about 35% of total sales [2]. Future Promotion Strategies - Future brand promotion will focus on three main directions: collaborative promotion to break regional blind spots, innovative low-cost marketing strategies, and deepening customer engagement to enhance brand youthfulness [3]. - The company plans to leverage online platforms for content virality and explore the establishment of a membership rights system to strengthen long-term competitiveness [3].

Group 1: Business Segments and Market Position - The company operates three main business segments: the sauce and marinated products segment, rice products segment, and freeze-dried food segment. The sauce segment is the core pillar, with the hand-shredded sauce duck being a key product with a growing market share [3][4]. - The sauce and marinated products market has surpassed 400 billion CNY, with an annual growth rate exceeding 10%, indicating strong growth potential [3]. - The rice products segment, operated by the subsidiary Zhenzhen Laolao, is the second-largest brand in the zongzi market, focusing on expanding its product range and market presence [3]. Group 2: Acquisition and Strategic Development - The acquisition of Fujian Lixing Food aligns with the company's strategy to enter the healthy snack market, leveraging Lixing's operational standards and technological advantages [5]. - The company aims to enhance its product matrix and core competitiveness through this acquisition, targeting new markets such as aerospace and military [5]. - Future acquisition strategies will focus on health and leisure food sectors, avoiding non-controlling investments to mitigate risks [6]. Group 3: Sales Channels and Digital Integration - The company has a significant offline presence, with approximately 40% of its stores located in Jiangxi, and is enhancing online and offline integration [7][8]. - Online sales channels include various platforms, with a focus on Douyin and third-party delivery services, contributing to about 35% of total orders [8]. - The company is implementing a full-chain empowerment model to convert public traffic into private community sales, boosting store revenue [8]. Group 4: Brand Development and Marketing Challenges - The company faces challenges in brand recognition and competition, particularly in a context of consumer downgrade and uneven regional awareness [10]. - Future marketing efforts will focus on collaborative promotions, low-cost marketing strategies, and targeting younger demographics to enhance brand appeal [10]. Group 5: Technological and Talent Development - The company is advancing its digital transformation through partnerships with AI and robotics institutions, focusing on smart factories and innovative consumer experiences [11]. - Talent development strategies include recruiting university graduates while addressing retention challenges, with plans to establish a talent training base in Jiaxing [12]. Group 6: Market Adaptation and Strategic Response - The current consumer environment shows structural differentiation, with a notable decline in dining establishments in lower-tier cities, while demand is recovering in first-tier cities [13]. - The company is adopting a customer-centric approach, integrating digital technologies to enhance operational efficiency and marketing precision [13]. - Strategies include optimizing store locations using AI, promoting signature products, and enhancing brand innovation to adapt to changing consumer trends [13].

Core Insights - The article highlights the strategic development plan of Ding'an, focusing on attracting investments in six key industries, leveraging its geographical and policy advantages [4]. Group 1: Key Industries - The six targeted industries for investment include high-end food processing, green building materials, pharmaceuticals and medical devices, commercial supply chains, inspection and testing, and cultural and tourism consumption [4][5]. Group 2: High-end Food Processing - The high-end food processing sector has established a leading industry cluster centered around Mixue Ice City, with fresh coconut milk production accounting for over 50% of the national market [4]. - Future plans include promoting integrated development of food processing, science, and trade, expanding research and production of new tea beverages, and developing functional foods and pet foods [4]. Group 3: Green Building Materials - The green building materials sector has formed a leading industry cluster with companies like China Resources and Liansu Group [5]. - Key development areas will focus on prefabricated buildings, sand and gravel aggregates, environmentally friendly asphalt, and new green building materials [5]. Group 4: Pharmaceuticals and Medical Devices - The pharmaceutical and medical device sector is led by Baimaike, focusing on medical device manufacturing, traditional Chinese medicine processing, and pharmaceutical supply chains [4]. - The goal is to create an integrated industry cluster encompassing research, manufacturing, and distribution [4]. Group 5: Commercial Supply Chains - The commercial supply chain sector is spearheaded by companies like Xuewang and Meiyijia, targeting both domestic and international markets [5]. - Development will focus on international trade distribution for products like coffee, coconut, and dairy, as well as establishing supply chain sorting centers for local food and pharmaceuticals [5]. Group 6: Inspection and Testing - Ding'an is accelerating the establishment of an inspection and testing certification industry, concentrating on tropical specialty agriculture, food processing, and import-export trade [5]. - The aim is to create a concentrated area for inspection and testing certification, enhancing industry clustering effects [5]. Group 7: Cultural and Tourism Consumption - The cultural and tourism consumption sector will focus on integrating culture, sports, and tourism, with an emphasis on sports tourism, cultural tourism, health tourism, industrial tourism, and rural tourism [5].

Core Viewpoint - The company "Wufangzhai," known as the "King of Zongzi," reported a decline in revenue and profit for the third quarter of 2025, indicating ongoing challenges in its business performance [1][3]. Financial Performance - The company's operating revenue for Q3 2025 was 1.985 billion yuan, a year-on-year decrease of 3.06% [1][2]. - The net profit attributable to shareholders was 175 million yuan, down 16.89% year-on-year [1][2]. - The net profit after deducting non-recurring gains and losses was 166 million yuan, a decline of 17% compared to the previous year [1][2]. - The net cash flow from operating activities was 256 million yuan, down 51.92%, primarily due to reduced sales and collection issues [1][2]. Product Sales Analysis - In the first three quarters of 2025, the sales of Zongzi decreased by 0.06%, while sales of mooncakes dropped significantly by 34.34%. However, sales in the meal series increased by 10.48% [3][5]. - The total revenue from Zongzi sales was 15.14 billion yuan, accounting for 76% of the company's total revenue of 19.85 billion yuan [5]. Sales Channel Performance - Sales through supermarkets increased by 7.90%, while other sales channels experienced declines, including a drop of 8.69% in e-commerce sales and a 0.94% decrease in chain store sales [5][6]. - The total sales for the first three quarters were 193.54 million yuan, down 3.09% year-on-year [5][6]. Regional Sales Performance - Sales in overseas markets fell by 25%, with significant declines in the Northeast (down 29.28%) and Northwest (down 15.34%) regions. Conversely, sales in the South China region increased by 15% [6][7]. - The company had a total of 604 distributors at the end of the reporting period, down from 662 at the beginning, indicating a net loss of 58 distributors [8]. Historical Context - Founded in 1921, Wufangzhai is a leading brand in glutinous rice food production and sales, recognized as one of the first "Chinese Time-honored Brands" [8].