香港ACTION战略
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“在香港,为香港”:广汽埃安香港销量激增715%,打响26年出海反击战
2 1 Shi Ji Jing Ji Bao Dao· 2026-01-25 16:06
Core Viewpoint - GAC Aion has achieved significant sales growth in the Hong Kong market, driven by the implementation of the "One GAC 2.0" strategy and localized actions, establishing a strong presence in the electric vehicle sector [2][9]. Sales Performance - GAC Aion's sales in Hong Kong reached 1,809 units, marking a staggering growth rate of 714.9% [1] - Other notable brands include Zeekr with 2,970 units (326.1% growth), Xpeng with 1,995 units (308.8% growth), and BYD with 9,751 units (67.6% growth) [1]. Market Strategy - The "One GAC 2.0" strategy has been upgraded to enhance GAC Aion's global presence, including plans for Thailand and Europe, emphasizing localized actions [2][7]. - GAC Aion has established multiple showrooms and service centers in Hong Kong, including a flagship showroom in Kowloon Bay and several others in key commercial areas [3][4]. Product Offering - GAC Aion offers a diverse range of models in Hong Kong, including AION Y Plus, AION V, and AION UT, catering to various consumer needs [4][6]. - The AION Y Plus features advanced intelligent driving systems and a range of 490 km, making it suitable for family outings [4]. Service and Support - GAC Aion has set up dedicated service centers in Hong Kong, providing comprehensive support including maintenance, digital services, and cross-border assistance [6]. - The company is also enhancing its supply chain and service network to ensure quick response to market demands, leveraging its proximity to Guangzhou [6][8]. Global Expansion - GAC Aion has successfully entered over 47 countries and regions, focusing on a holistic approach that includes product layout, service systems, and energy ecosystems [7]. - The establishment of a distribution center in the Netherlands has improved parts supply speed and after-sales support in Europe [7]. Future Prospects - GAC Aion plans to establish a high-quality manufacturing facility in Hong Kong, further enhancing local production and service capabilities [8]. - The company aims to replicate its successful operational model from Hong Kong in Southeast Asia and Australia, striving to compete effectively in new markets [9].