马伯庸IP宇宙

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《长安的荔枝》开画失利,马伯庸IP宇宙再失一城?
3 6 Ke· 2025-06-09 11:51
Core Viewpoint - "Chang'an's Lychee" has premiered but has not broken the curse of adaptations from Ma Boyong's IP, with disappointing viewership despite high expectations and a strong production team [1][8] Group 1: Production Quality - The series boasts high production quality, with meticulous attention to detail in art design and visual style, setting it apart from many domestic dramas [2][4] - The director, Cao Dun, has a background in photography and has previously worked on acclaimed series, contributing to the show's visual appeal [2] Group 2: Content Issues - Despite its visual strengths, the series suffers from a lack of engaging content, leading to viewer disinterest and declining ratings [4][5] - The adaptation expands the original 100,000-word novella into a 35-episode series, adding new characters and storylines, but the pacing and narrative depth have been criticized as slow and unexciting [5][7] Group 3: Market Context - The trend of adapting Ma Boyong's works has been met with mixed results, with many adaptations failing to achieve commercial success despite strong production teams [8][10] - The challenge lies in adapting rich literary content into a format that appeals to a broader audience, as the depth of Ma Boyong's works may alienate casual viewers [10][11]