文｜犀牛娱乐 沈婉婷 编辑｜朴芳 毫无疑问，2025年对长剧来说并不好过。 行业周期的变化、流量红利的消逝、短剧的持续冲击……让长剧在过去一整年都几乎面临着震荡"下行"的焦虑，市场水位的整体缩水与超级头部作品的缺 位也已成为不可逆的事实。 在此背景下，随之而来的是发生在内容、平台、公司、演员等各个层面的剧烈洗牌，而只有那些真正回归创作本质、尊重并理解观众的作品，才能跨越不 确定性找到"上行"的空间。 变与不变之中究竟得失几何？本文将结合云合、灯塔、猫眼、德塔文等第三方平台公布的年度数据报告或榜单，详细回顾2025年长剧市场在这一年的具体 表现，也为刚到来的2026提供可供参考的一二经验及反思。 大盘再收缩，"超头"缺失 流量规模的整体收缩体现在各个维度。 根据云合数据《报告|2025年长剧集网播年度观察》，2025年上新长剧霸屏榜TOP20正片有效播放296亿，较去年同期缩减20%；其中，41部云合评级为 S+，同比减少3部。 长视频平台长剧上新数量也呈现下滑态势，2025年共上新长剧624部，同比减少31部，可看出"提质减量"大方针仍在坚定贯彻。 头部流量的缩水更加明显，要说去年还有一部热播期集均破亿的"独 ...

【#肖战一开年就赢麻了#】#肖战用实力撕掉流量标签# 近日，肖战主演的首部电影《得闲谨制》入选 2025观众高满意度影片。据中国电影报道，截止2025年12月25日，《得闲谨制》累计票房为3.64亿，该 影片实现了票房和口碑的双丰收。不可否认的是，肖战凭借《陈情令》《藏海传》等作品，早已拥有领 先的市场号召力，但与此同时，他也长期面临流量争议，不少网友质疑其作品热度与自身实力是否匹 配。而这一次，电影《得闲谨制》的亮眼表现，让观众看到了他的潜力，也助力他完成了从"流量明星" 向实力派演员的转型。据悉，为了演好影片中的莫得闲，肖战做足了准备：不仅查阅大量相关资料，还 特意观察钳工的工作状态，力求贴近角色。与他合作的演员杨新鸣（饰演莫老太爷）也直言意外，他提 到"肖战是重庆人，本以为南京方言对他难度大，没想到开机围读时他整段台词说得非常好，比我准备 得还充分"，称赞其是令人敬佩的年轻演员。（综合中国电影报道）#肖战[超话]# ...

新华社北京1月4日电 题：凝聚复兴伟力 绘就时代华章——2025年宣传思想文化事业开创新局面 新华社记者 2025年，是"十四五"收官、"十五五"谋篇布局之年，也是中国人民抗日战争暨世界反法西斯战争胜 利80周年。 于时代坐标中擘画蓝图，在历史回响中赓续荣光。这一年，宣传思想文化事业以其深厚的时代底色 与鲜明的实践特色，深深熔铸于国家发展之中。 一年来，在习近平文化思想指引下，宣传思想文化战线擎思想火炬照亮前路、以价值纽带凝聚人 心、汲文化神韵滋养心灵、搭互鉴桥梁联通世界，奋发有为、开拓进取，书写下无愧于时代的崭新篇 章。 高扬思想旗帜 深化理论武装 2025年7月28日，溯源新思想论坛在浙江杭州举行。来自全国各地的专家学者齐聚这座历史文化名 城，围绕习近平文化思想展开深入交流，探讨思想发展的演进逻辑，思考文化建设的现实课题。 与会专家表示，习近平总书记在地方工作时对于文化工作的思考与实践，深化了对文化规律的认 识，反映了理论创新的历史脉络，为习近平文化思想的形成提供了理论基础和实践素材。 把学习宣传习近平文化思想，置于全方位、系统性宣传阐释习近平新时代中国特色社会主义思想的 大格局中，一年来，宣传思想文化战 ...

Core Viewpoint - The article highlights the emotional response of the artist Xiao Zhan during a recent performance, reflecting his successful year in the entertainment industry with multiple acclaimed projects [1] Group 1 - Xiao Zhan's performance at the 2026 New Year's Eve gala was met with overwhelming audience support, creating a "red sea" effect within 8 seconds [1] - The artist expressed gratitude for the audience's love, which signifies recognition of his achievements over the past year [1] - His recent works, including the drama "Cang Hai Chuan" and films "De Xian Jin Zhi" and "The Legend of the Condor Heroes: The Great Hero," have received numerous positive reviews and contributed to his rising popularity [1]

Core Insights - The term "resilience" has been identified as the top trending word in 2025, reflecting the spirit of Chinese society and the state of domestic television dramas [1] - The competition between long video platforms like "iQIYI," "Youku," and "Tencent" and short drama platforms has intensified, leading to a struggle for user attention and market space [1][2] - The Chinese drama market has entered a mature differentiation phase, with the definition of "blockbuster" shifting towards niche audience engagement rather than mass appeal [2] Long-form Dramas - The State Administration of Radio and Television has implemented reforms to support high-quality long dramas, including lifting the 40-episode cap and easing restrictions on historical dramas [1] - Despite the policy changes, the market has yet to see a significant impact, as the definition of a blockbuster has evolved, leading to a disconnect between critical acclaim and market performance [2] - Long dramas are facing challenges from short dramas that prioritize productization and efficiency over content quality [1][2] Short Dramas - The short drama sector has seen explosive growth, with a user base of approximately 696 million, including a significant increase in older demographics [29] - Popular themes in short dramas include revenge, romance, and fantasy, often utilizing formulaic storytelling that prioritizes immediate viewer gratification [29][30] - The commercialization of short dramas has led to concerns about content homogenization, lack of innovation, and the promotion of negative values [30] Suspense and Mystery Dramas - Suspense dramas have gained stability in quality, with notable works like "Bleach" exploring deeper social issues and human complexities [23] - The genre has shifted focus from mere plot twists to incorporating social commentary, reflecting audience demand for intellectual engagement [23][24] - However, some productions still struggle with narrative coherence and character development, indicating a need for improvement in storytelling [24] Historical and Costume Dramas - Costume dramas continue to dominate viewership, with "Cang Hai Chuan" breaking records and achieving over 2 billion views [25][27] - While some productions have successfully innovated within the genre, issues such as narrative logic gaps and superficial themes persist [26][28] - The genre's future success hinges on its ability to balance commercial appeal with meaningful storytelling and historical depth [28] Industry Trends - The overall landscape of the Chinese drama industry is stabilizing, entering a phase of "slow growth" and "business restructuring" [31] - The competition is shifting from mere viewership numbers to a focus on content quality and audience engagement, necessitating a return to core storytelling values [31] - The integration of AI technology in drama production is still in its early stages, with its potential impact on creative processes yet to be fully realized [31]

2025年的中国影视行业，正呈现多重趋势交织的生动图景：传统剧集在多重挑战下深耕内容，展现强劲韧性；微短剧赛道快速进化，走向题材与 内涵的百花齐放；人工智能技术以前所未有的成熟度，全面融入创作与生产流程…… 临近年末，记者在被称为"影视行业风向标"之一的浙江横店，感受2025年中国影视行业的多重脉动。 长剧求变：于挑战中展现发展韧性 时值年末拍摄"淡季"，浙江横店影视城拍摄基地一线的创作活力不减。 在年代剧拍摄基地内，一部围绕朝堂博弈与巾帼成长展开的长剧《金吾不禁》，正如火如荼地拍摄。 "从建筑形制到服饰纹样，剧组都力求复现历史质感。"该剧工作人员说。这种对制作的专注与雕琢，是当下传统影视行业应对挑战的缩影。 2025年，尽管面临多重压力，传统影视行业仍通过叙事革新、题材突围展现出强劲韧性。 据横店影视文化产业集聚区管委会数据，截至11月底，长剧剧组达469个，与去年同期基本持平。最新"横店影视指数"也显示，电视剧经济效益景 气指数持续回升，反映出企业提质控本带动盈利改善，行业潜力依然稳固。 这种韧性更直观体现在2025年的"横店出品"中：《藏海传》以宏大深沉的笔触，铺开历史传奇画卷；《唐朝诡事录》系列巧妙融 ...

（来源：中国妇女网） 转自：中国妇女网 2025年的中国影视行业，正呈现多重趋势交织的生动图景：传统剧集在多重挑战下深耕内容，展现强劲韧性；微短剧赛道快速进化，走向题材 与内涵的百花齐放；人工智能技术以前所未有的成熟度，全面融入创作与生产流程…… 临近年末，记者在被称为"影视行业风向标"之一的浙江横店，感受2025年中国影视行业的多重脉动。 长剧求变：于挑战中展现发展韧性 时值年末拍摄"淡季"，浙江横店影视城拍摄基地一线的创作活力不减。 在年代剧拍摄基地内，一部围绕朝堂博弈与巾帼成长展开的长剧《金吾不禁》，正如火如荼地拍摄。 2025年，尽管面临多重压力，传统影视行业仍通过叙事革新、题材突围展现出强劲韧性。 据横店影视文化产业集聚区管委会数据，截至11月底，长剧剧组达469个，与去年同期基本持平。最新"横店影视指数"也显示，电视剧经济效 益景气指数持续回升，反映出企业提质控本带动盈利改善，行业潜力依然稳固。 这种韧性更直观体现在2025年的"横店出品"中：《藏海传》以宏大深沉的笔触，铺开历史传奇画卷；《唐朝诡事录》系列巧妙融合悬疑探案与 盛唐风情，构建出独特的叙事世界；《潜渊》在紧张刺激的谍战交锋中，深入刻画 ...

Group 1 - The emotional interactions between "Miss Zhongtian" and an elderly woman from Beijing in 2025 evoke strong feelings [2] - Dramas such as "Silent Glory" and "The Legend of the Hidden Sea" resonate with the sentiments of Taiwanese compatriots [2] - During a concert, fans proudly shouted "China Taiwan," leading to enthusiastic applause from the audience [2]

巨变之下，平台与公司都需要寻找"更确定性的增长"直面挑战，穿越周期。沧海横流，方显英雄本色。今年，娱乐独角兽将继续推进"年度盘 点"和"年度专访"，从短剧、长剧集、综艺、音乐等多维度盘点年度行业事件和标杆公司，试图记录和追寻行业的发展趋势和变化脉络。我们 将在"年度盘点"系列文章中，分享一系列产业观察。 本文为"年度盘点"专刊第三篇。2025年的长剧市场，超头消失、平台剧王登场，市场水位下行已无可回避，内容、演员、制作公司洗牌更加激 烈，我们也试图在今年的作品中找到一些"确定性"答案。 《藏海传》是优酷剧王，是云合、猫眼、灯塔等全网播放量冠军；《许我耀眼》是腾讯视频剧王，云合集均TOP1，在小红书、抖音上断层登顶；《生万 物》是爱奇艺剧王，多平台日峰值年冠/史冠；《国色芳华》是芒果剧王…… 无论这一年里长剧市场曾多少次陷入到爆款缺失、短剧上行的"焦虑"里，都在岁末转化成了一份"热闹"。"剧王之争"，正在成为当下最火热的文娱议题。 2025年的文娱行业，形势更加复杂多变。电影市场终破500亿票房大关，动画电影撑起半壁江山，女性观众成主要观影力量；剧集市场"长短相 融"趋势显著，冷热起伏，古装剧，年代剧，都市剧有 ...

Core Insights - The 2025 Chinese drama market has shifted away from a single dominant "king" drama, with multiple series capturing attention across different audience segments [3][22] - The overall trend indicates a diversification of viewership and a more competitive landscape among top dramas, with no single series achieving overwhelming popularity [3][6] Market Performance - In 2025, the average viewership for top dramas ranged from 4.2 million to 6.8 million, with "Bai Huai" and "Cang Hai Chuan" leading at 6.7827 million and 6.6457 million respectively, showing a close competition [5][6] - The gap in viewership between the top-ranked dramas and others has narrowed, indicating a more balanced market where multiple series can thrive [6][10] Audience Engagement - The top dramas of 2025 displayed a clear stratification in audience ratings, with scores ranging from 5.3 to 8.0 on Douban, reflecting a diverse range of viewer preferences [8][10] - High-quality productions and engaging narratives are essential for maintaining long-term viewer loyalty, while the ability to spark discussions and controversies has become crucial for rapid popularity [8][21] Genre Trends - The distribution of genres among top dramas shows a near-equal split between historical and contemporary themes, with both moving towards more niche and specialized content [10][12] - Traditional tropes in historical dramas are declining, giving way to more complex narratives that incorporate elements of intrigue, suspense, and character development [10][19] Platform Strategies - iQIYI led the market with five entries in the top 10, focusing on suspense and reality genres to enhance its brand value [12] - Youku successfully positioned itself in the male-oriented and hardcore genre segments with four top entries, strengthening its brand identity [12] - Tencent Video's strategy revolves around capturing social sentiments and creating discussions around its dramas, exemplified by "Xu Wo Yao Yan" [14] Industry Evolution - The industry is moving towards a "reduce quantity, improve quality" approach, concentrating resources on fewer projects with clear potential for success [15][17] - Recent regulatory changes have provided more creative freedom for long-form narratives, allowing for deeper storytelling and character development [17][19] Future Outlook - The 2026 market is expected to focus on grand narratives and complex character portrayals, with historical and period dramas seen as promising avenues for success [26] - Upcoming projects are anticipated to blend contemporary themes with historical contexts, aiming to resonate with collective audience sentiments [23][25]