Core Insights - Lotus has launched its new models EMEYA and ELETRE, emphasizing "driving performance" as its core value amidst a market trend favoring comfort features [1][3] - The company aims to maintain its luxury brand positioning and focus on high-end driving control, distinguishing itself from competitors [3][4] Market Strategy - Lotus adopts a "narrow" market strategy, concentrating on the core area of "driving" rather than expanding its product range [3][4] - The brand's positioning alongside luxury brands like Porsche and Bentley is crucial, with a commitment to high-end performance and chassis tuning as its foundation [3][4] Financial Performance - Despite a challenging high-end automotive market, Lotus has achieved growth, with Q1 2025 gross margin recovering from 3% in 2024 to 12% [7][8] - The company reported a 31% year-on-year increase in deliveries in Q2, with global revenue rising by 35% [7][8] Technological Innovation - Lotus emphasizes its long-term investment in core technologies, focusing on a blend of mechanical excellence and digital capabilities to enhance driving experiences [8][10] - The new models feature advanced technologies such as active dual-layer spoilers and ten-piston carbon-ceramic brakes, showcasing innovation in both mechanical and digital realms [8][10] Support from Parent Company - The support from Geely Group has been pivotal, providing resources for research, production, and financial backing, including a $500 million funding commitment [10][11] - Lotus plans to leverage shared platform technologies with Geely to maintain a low breakeven point and allow for sustained investment [10][11] Global Expansion Strategy - Lotus is implementing a "One Lotus" global strategy, aiming for balanced market development across major regions [10][11] - The company is adopting localized strategies for different markets, promoting electric vehicles in Southeast Asia while focusing on racing culture in regions dominated by traditional fuel vehicles [11][12]