驾趣

Search documents
SUV市场激战
汽车商业评论· 2025-05-07 15:57
Core Viewpoint - The article discusses the competitive landscape of the SUV market in China, highlighting the growth in sales and the emergence of new models, particularly in the electric and hybrid segments, while also noting the decline in sales for some previously popular models [2][3][5]. Market Overview - In Q1 2025, the domestic SUV market retail sales reached 2.501 million units, a year-on-year increase of approximately 4% [3]. - For the first three months of 2024, cumulative retail sales of SUVs were 2.407 million units, showing a year-on-year growth of 20.2% [3]. - The number of SUV models available for sale in 2024 was 371, outpacing sedans by 153 models [2]. Sales Performance - The top 10 SUV sales in Q1 2025 included Tesla Model Y, Xingyue L, and Changan CS75 PLUS, with Tesla Model Y leading at 81,889 units, down from 100,366 units in the same period of 2024 [4][5]. - The number of "super hot" SUVs (monthly sales over 10,000 units) increased from 18 in 2024 to 27 in 2025 [3]. - The number of "ultra hot" SUVs (sales over 40,000 units) rose from 11 to 13 year-on-year [3]. Notable Models - Xingyue L achieved significant growth, with Q1 2025 sales of 79,883 units compared to 47,209 units in 2024, marking a notable rise in the rankings [5][7]. - The performance of the Changan CS75 PLUS declined, with sales dropping from 73,030 units in 2024 to 53,668 units in 2025 [7]. - The BYD Song pro DM-i maintained strong sales at 51,542 units, although it was a different variant compared to the previous year's model [7][8]. Competitive Dynamics - The SUV market is experiencing intense competition, with brands needing to innovate in pricing, features, and customer experience to maintain or improve their market positions [10]. - The introduction of new models, such as the Geely Galaxy Starship 7EM-i, indicates a shift towards hybrid and electric vehicles, with the model achieving average monthly sales of 14,000 units [10]. Future Outlook - The article anticipates a fierce battle in the SUV market in the coming months, with expectations of further price wars and competition among manufacturers [10].