Group 1 - The rising prices of mooncakes, such as those priced at 39 yuan and 27 yuan per piece, have caused dissatisfaction among consumers, especially as they lack elaborate packaging and gifts [1][4][6] - There is a growing trend of consumers opting for DIY mooncakes instead of purchasing expensive pre-made ones, reflecting a shift in consumer behavior [1][20] - Regulatory bodies, including the National Development and Reform Commission, are actively working to curb the phenomenon of "sky-high" mooncake prices, indicating a push towards more reasonable pricing in the industry [1][24] Group 2 - High-priced mooncakes have transitioned from luxury gift boxes to being sold in regular bakeries, making them more accessible yet still expensive for the middle class [3][4] - The perception of mooncakes as luxury items has led to criticism, with some consumers feeling that the prices do not match the quality or ingredients used [11][24] - The market is witnessing a backlash against high-priced mooncakes, with consumers increasingly questioning the value and quality of these products [17][24] Group 3 - The marketing strategies of some brands, such as the controversial advertisement by Taoli Bread, have sparked backlash, indicating that younger consumers are resistant to being "educated" by brands [18][20] - The ongoing scrutiny of mooncake prices and quality reflects a broader consumer sentiment that is moving away from traditional notions of luxury and prestige associated with mooncakes [24] - The interplay between businesses, consumers, and regulatory bodies highlights a complex dynamic in the mooncake market, where consumer choices will ultimately shape pricing strategies [24]