麻章特色好物亮 相广州博览会， 白云・麻章协作 助推"湛品入 湾"_南方+_南方 plus 8月22日，第33 届广州博览会在 广州隆重开幕， 湛江市麻章区携 14家本土企业、 三大重点产业园 区亮相，通 过"产品展示+园 区推介"，全方 位展现麻章的产 业实力与特色魅 力。此次参展， 白云区派驻麻章 区对口帮扶协作 白云・麻章展区 展空间搭建桥 梁。 多维展示 麻章"产业+产 品"组团亮相 白云・麻章展区 精心围绕"产业 园区"与"特色优 品"两大核心展 示，既亮出园区 发展"硬实力" ， 也展现本土产 品"软魅力"，让 大湾区客商全方 位读懂麻章。 工作组全程协调 推动，是两地深 化对口协作、实 现"双向赋能"的 又一重要实践， 为麻章对接大湾 区资源、拓展发 展区重点推介西 城片区、麻章经 济开发区、森工 产业园区三大重 点片区及工业园 区，现场通过展 板、宣传册及专 人讲解，详细介 绍各园区的规划 定位、资源优势 与产业方向： 西城片区位于麻 章区麻章镇，是 湛江市四大重点 综合开发片区之 一，总占地面积 52.32平方公 里，储备土地约 1800亩。片区锚 定"西部陆海新 通道创新发展示 范区"核心 ...

Company Overview - Shenzhen Maixuan Food Co., Ltd. originated from a bakery established in 1932 in Yuen Long, Hong Kong, and was officially registered in 2002 after being set up by the fourth generation of the Zhuang family in Shenzhen [4] - The company focuses on traditional Chinese festive foods and innovative pastries, including mooncakes, rice dumplings, and wedding cakes, and has obtained multiple food safety certifications such as ISO9001, ISO22000, and HACCP [4] - Maixuan is recognized as the largest mooncake producer in Shenzhen, with modern production bases covering an area of 72,000 to 76,000 square meters [4] - The brand "Maixuan" has received accolades such as "Shenzhen Old Brand" and "Guangdong Old Brand," and has won gold awards at the Shenzhen Mooncake Festival multiple times [4] Job Opportunities - The company is hiring for various positions, including Product Manager and Sales Director, with specific responsibilities and requirements outlined for each role [5][9] - The Product Manager role involves market research for festive products, product design and development, promotional material creation, and sales training [6] - The Sales Director position requires extensive experience in the food industry, particularly with international chain stores, and involves managing sales teams and developing sales strategies [9][11] Compensation and Benefits - The salary range for the Product Manager position is between 12,000 to 20,000 RMB per month, plus project-based bonuses, with benefits including social insurance and meals [8] - The Sales Director position offers a comprehensive monthly income of 40,000 to 70,000 RMB, along with similar benefits [9]

Company Overview - Shenzhen Maixuan Food Co., Ltd. originated from a bakery established in 1932 in Yuen Long, Hong Kong, and was officially registered in 2002 after being set up by the fourth generation of the Zhuang family in Shenzhen [4] - The company focuses on traditional Chinese festive foods and innovative pastries, including mooncakes, rice dumplings, and wedding cakes, and has obtained multiple food safety certifications such as ISO9001, ISO22000, and HACCP [4] - Maixuan is recognized as the largest mooncake producer in Shenzhen, with modern production bases covering an area of 72,000 to 76,000 square meters [4] - The brand "Maixuan" has received accolades such as "Shenzhen Old Brand" and "Guangdong Old Brand," and has won gold awards at the Shenzhen Mooncake Festival multiple times [4] Job Opportunities - The company is hiring for various positions, including Product Manager and Sales Director, with specific responsibilities and requirements outlined for each role [5][9] - The Product Manager role involves market research for festive products, product design, promotional material creation, and sales training, requiring a bachelor's degree and at least three years of relevant experience [6][7] - The Sales Director position requires over ten years of experience in the food industry, with a focus on managing teams and developing sales strategies, offering a comprehensive monthly income of 40,000 to 70,000 [9][12] Compensation and Benefits - The Product Manager position offers a monthly salary ranging from 12,000 to 20,000, along with project-based bonuses and benefits including social insurance and housing [8] - The Sales Director role includes a competitive salary package with similar benefits, emphasizing the company's commitment to employee welfare [9][12] Location - The company's operations are based in the Songgang Street, Bantian District, Shenzhen, Guangdong Province [10]

东京烘焙职业人为全国烘焙职人提供免费的招聘信息，希望能帮助到找工作的职人们，也欢迎有招聘需求的店铺和企业与我们联系。 都可以发送相关资料。 门店企业想发布招聘信息，烘焙职人找工作， 微信号码：kx18963668013，会有专员对接！ 关于企业 麦轩食品 公司简介： 深圳市麦轩食品有限公司起源于 1932年香港元朗五合街的 麦轩 饼店， 1993年由 庄氏家族 第四代传人在深圳设立食品工厂， 2002年正式注册成立公司。企 注于中式传统节庆食品及创新糕点，涵盖月饼、粽子、喜饼等品类，并通过ISO9001、ISO22000及HACCP等多项食品安全认证 。公司自建 有深圳宝安、深汕 合作区两个 现代化生产基地，厂房面积达 7 .2万至 7 .6万平方米， 据《深圳特区报》报道，公司目前为深圳最大月饼生产企业， 拥有自主研发团队和全封闭 车间。 公司 品牌 "麦轩"曾获"深圳老字号" "广东老字号" 并在深圳月饼节多次斩获金奖 。 招聘岗位： 产品经理 岗位职责： 1、年龄25~45岁，男女不限； 2、大学本科以上学历，有市场营销或食品相关专业知识背景； 3、有市场营销或食品相关专业的从业背景，拥有3年以上工作经 ...

Core Viewpoint - The company is optimistic about the upcoming Mid-Autumn Festival market despite increased competition and a shorter sales window due to the overlap with the National Day holiday [2][3]. Group 1: Market Outlook - The company believes that more small players may exit the mooncake market this year, leading to increased brand concentration within the industry [3]. - The current mooncake market is undergoing significant changes, with a shift towards rational, health-conscious, and brand-oriented consumer behavior [3]. - The company has maintained growth amidst a challenging market environment, where many small enterprises have exited [2][3]. Group 2: Product Strategy - The company is focusing on a "National Trend + Health" product philosophy, with innovations in mooncake recipes and packaging [5]. - New product offerings include a "National Trend Art" series and low-sugar options, such as a rose-flavored mooncake that reduces sweetness by 30% [5]. - The company is targeting specific demographics, including office workers, women, and health-conscious young consumers, with new mooncake flavors based on traditional health concepts [5]. Group 3: Sales and Distribution - The company has seen over 35% of its sales come from online channels, indicating a strong e-commerce presence [8]. - The company has expanded its sales footprint across major cities in China, with a focus on the Beijing-Tianjin-Hebei region [8]. - The company has established partnerships with high-quality supermarkets and is actively exploring the "Old Brand +" model to integrate local cultural and tourism resources [8]. Group 4: International Expansion - The company has been exporting mooncakes for 12 years, with export growth rates between 30% and 45% since 2018 [9][11]. - The company has successfully penetrated markets in the U.S., Europe, and recently increased exports to South Korea and Japan [9]. - The company has established a significant overseas presence, exporting over 100 types of mooncakes to more than 60 countries, with a cumulative export of over 100 million mooncakes [11].

Group 1 - The latest stock price of Yuanzu Co., Ltd. is 12.75 yuan, with an increase of 0.03 yuan compared to the previous trading day. The intraday high reached 12.82 yuan, while the low was 12.71 yuan, with a trading volume of 22,902 hands and a transaction amount of 0.29 billion yuan [1] - Yuanzu Co., Ltd. operates in the food and beverage industry, focusing on the research, production, and sales of baked goods. The company employs a direct chain operation model, offering products such as cakes, mooncakes, zongzi, and other seasonal and daily baked goods [1] - The company recently stated on its investor interaction platform that it will adhere to a steady expansion strategy, aiming to increase the number of stores by more than 10 each year. In terms of regional expansion, it will focus on GDP top 100 cities and untapped markets in South China. The company emphasizes enhancing profitability through precise site selection and cost reduction measures [1]

Core Insights - The article emphasizes the importance of scale, standardization, professionalism, and market responsiveness for brands seeking reliable holiday food manufacturing partners. Fujian Qipihongma Food Group positions itself as a leading OEM in China's festive food sector, offering comprehensive and high-value solutions to help brands seize market opportunities [1]. Group 1: Foundational Strengths - Scale of production and standardized management ensure delivery and quality, with industry-leading capacity [2]. - Management is enhanced by hiring experienced professionals from major companies, implementing a three-pronged management model of refined processes, standardized operations, and standardized outputs [4]. - The company has established a fully digitalized management system, ensuring efficient and reliable operations through strategic partnerships with logistics providers [4][6]. Group 2: Vertical Integration and Smart Manufacturing - The company controls costs and quality through a vertically integrated supply chain, with 100% self-researched core fillings, reducing costs by 15%-20% [7]. - Automation in the production process has reduced manual intervention by 60%, enhancing efficiency and minimizing pollution risks [12]. - The company has developed innovative health-focused products, such as low-sugar mooncakes, aligning with market trends towards healthier options [10][13]. Group 3: Research and Market Innovation - The company focuses on health and innovation in product development, with significant reductions in sugar and fat content in traditional mooncake recipes [10]. - It has successfully launched several best-selling products, including various types of mooncakes that have achieved significant sales milestones [15]. - Continuous innovation is planned for future product lines, including new types of mooncakes and health-oriented series [17]. Group 4: Comprehensive Service Offering - The company provides end-to-end services from market analysis to product development, ensuring tailored solutions for clients [19]. - It offers creative packaging design and brand strategy services to enhance product visibility and market positioning [19]. - Fujian Qipihongma Food Group positions itself not just as a manufacturer but as a strategic partner for brands, aiming to navigate complex supply chain challenges while enabling market success [21].

Core Viewpoint - The CSFE 2025 China (Shandong) Food Expo and Jinan Mid-Autumn Festival Wine and Food Trade Fair aims to boost consumption and enrich market supply during the 2025 consumption promotion year, focusing on high-quality development in the food industry [1][9][14]. Group 1: Event Overview - The event will take place from September 5 to 7 at the Shungeng International Exhibition Center in Jinan [1]. - The expo covers an area of 20,000 square meters, showcasing new technologies, packaging, products, and flavors from various food and beverage companies [9]. - Over 500 enterprises from more than 10 provinces and regions, including Beijing, Shanghai, and Guangzhou, will participate, presenting nearly 10,000 premium products [9]. Group 2: Activities and Themes - The expo is themed around the Mid-Autumn Festival, aiming to create new consumption scenarios and uncover new business opportunities [9]. - Activities such as the "Jinan Mooncake Culture Festival," "Old Brand New Flavor Mooncake Tasting," and "National Brand Mooncake Group Purchase Festival" will be held to stimulate festive consumption [9]. Group 3: Exhibition Areas - Comprehensive Food Exhibition Area: Includes various food products such as mooncakes, snacks, canned foods, and gourmet gift boxes suitable for gifting and business [16]. - Comprehensive Alcohol Exhibition Area: Features traditional and international wines, spirits, and health-oriented alcoholic beverages [19]. - High-End Beverage Exhibition Area: Showcases a variety of drinks including tea, dairy, fruit and vegetable beverages, and functional drinks [18]. - Food Packaging and Industry Chain Exhibition Area: Displays packaging machinery, food processing equipment, and creative packaging designs [22].

Core Viewpoint - Wufangzhai, known as the "first stock of zongzi," experienced its first performance decline since its listing in 2024, with both revenue and net profit decreasing due to a significant drop in zongzi sales, intensified market competition, and weak consumer demand [1][5] Financial Performance - In 2024, Wufangzhai achieved revenue of approximately 2.251 billion yuan, a year-on-year decline of 14.57% - The net profit attributable to shareholders was about 142 million yuan, down 14.24% year-on-year - The net profit after deducting non-recurring gains and losses was around 130 million yuan, a decrease of 9.66% year-on-year - In Q1 2025, the company reported revenue of 243 million yuan, an increase of 17.2% year-on-year, but the net profit attributable to shareholders remained in a loss position [1][5] Core Business Challenges - The core business of Wufangzhai, particularly its zongzi series, faced unprecedented market pressure in 2024, with sales heavily reliant on holiday demand - Increased market competition and heightened consumer price sensitivity, coupled with economic uncertainty, led to a significant decline in zongzi sales - The changing competitive landscape, with the rise of new brands and the proliferation of e-commerce platforms, weakened Wufangzhai's traditional channel advantages [2][3] Strategic Transformation - To address the weak core business, Wufangzhai proposed a multi-brand strategy in 2024, aiming to cover more niche markets with high-end and cost-effective brands - However, the implementation of this strategy has not yielded the expected results, with new product lines underperforming and traditional seasonal products like mooncakes failing to compensate for the decline in zongzi sales - International expansion offers new growth opportunities, but Wufangzhai's brand influence and channel development in overseas markets remain in the early stages, requiring significant resource investment [3][4] Brand and Channel Restructuring - In 2024, Wufangzhai undertook a large-scale channel adjustment, closing underperforming stores and optimizing its distribution network - While this adjustment improved channel quality, the contraction of offline channels and the expansion of online channels created a balancing act, with online profitability not sufficient to offset offline losses - The brand's recognition among younger consumers is declining, necessitating increased investment in brand marketing and product innovation to regain market favor [4][5] Summary and Outlook - Wufangzhai's 2024 financial report highlights the survival challenges faced by traditional food brands amid changing market conditions and intensified competition - The company must focus on brand innovation, market expansion, and product structure optimization while accelerating its internationalization efforts to identify new growth points - A comprehensive strategic transformation and enhancement of innovation capabilities are essential for Wufangzhai to regain a competitive edge in the market [5]

Core Insights - The article highlights the successful transformation of Shangbin Convenience Store in Huangpi District, which evolved from a basic operation to a more sophisticated business model through strategic changes in product offerings, service enhancements, and marketing innovations. Product Strategy - The store expanded its product range from initial offerings of beverages and cigarettes to over 800 items, catering to daily consumer needs and enhancing customer satisfaction [2] - Effective product display strategies were implemented, focusing on vibrant and attractive arrangements to boost sales of both popular and slow-moving items [2] - Seasonal promotions, such as a dedicated Mid-Autumn Festival section, were created to enhance customer engagement and drive sales [2] Service Upgrade - The store adopted a customer-centric service philosophy, ensuring all customers received equal and enthusiastic service regardless of their purchase amount [3] - Staff were trained in proactive communication techniques to better understand customer needs and recommend suitable products, leading to increased customer loyalty [3] - Positive word-of-mouth contributed to the store's growing reputation and customer base, with many new customers referred by satisfied existing customers [3] Marketing Innovation - The store established a membership system using the "Zhiyin Tong" management platform, allowing customers to join by scanning a QR code and enjoy benefits like points redemption [4] - Personalized marketing through WeChat increased member engagement and boosted the repurchase rate by 30% since the membership system was implemented [4] - Future plans include training for retailers to enhance their sales skills and expand customer bases through a three-dimensional approach of refined operations, emotional service, and data-driven innovations [4]