Core Insights - The article highlights the transformation of Yonghui Supermarket in Zhengzhou, which adopted the "Fat Donglai model" and achieved significant sales growth, with the first-day sales reaching 1.88 million yuan, 13.9 times higher than before the transformation [1][8][10] - Zhengzhou has been identified as a strategic location for this transformation due to its large population and economic potential, making it a key area for Yonghui's expansion [3][4][7] Group 1: Transformation Details - The transformation began in June 2023, with the Zhengzhou store undergoing a 19-day renovation, leading to a remarkable sales increase [8][10] - The store reduced 81.3% of its original product offerings, aligning 90% of its new product structure with that of Fat Donglai, introducing popular items to attract customers [10][12] - Employee welfare improvements included raising base salaries from 2,500 yuan to 4,500 yuan and providing additional benefits, enhancing employee satisfaction and service quality [10][12] Group 2: Market Performance - Zhengzhou's retail sales reached 588.46 billion yuan in 2024, with a year-on-year growth of 4.7%, positioning it as the second-largest consumer city among central provincial capitals [4] - From January to May 2024, retail sales totaled 276.3 billion yuan, with May alone seeing an 8.7% increase year-on-year [4] - The store's average daily customer flow remains stable at approximately 8,000 to 10,000, indicating sustained interest post-transformation [12] Group 3: Expansion and Future Plans - The transformation model is being replicated across over 100 stores nationwide, with significant increases in customer traffic and sales reported [13][17] - Yonghui plans to expand the "Fat Donglai model" to 178 stores by August 2024, covering 66 cities, with a long-term goal of transforming 300 stores by early 2026 [17] - The company is also focusing on training core store managers to enhance operational capabilities, ensuring the successful implementation of the transformation model [15][17]

"以后买月饼、选伴手礼就方便多啦！下楼走几步就到，地铁口也近。"家住附近的南宁市民林阿姨一大 早就赶来"尝鲜"，她对店内精致的礼盒装大月饼和散装小月饼赞不绝口，"老品牌，新店面，感觉服务 中秋未至，月饼市场已悄然升温。7月9日，广西家喻户晓的月饼品牌——黄家月，其位于南宁江南区轨 道御水元筑105、106铺的全新营销中心，在喧腾的锣鼓声与祥龙献瑞的热烈氛围中正式开门迎客。这标 志着这家扎根广西四十余载的月饼老字号，正以更贴近市民生活的姿态，将高品质的月饼与便捷的日常 伴手礼服务，深度融入南宁社区消费圈。 在当天的开业仪式上，广西黄家月食品有限公司副总经理欧正胜表示，选择在轨道御水元筑社区落子全 新的营销中心，是黄家月深耕南宁市场、织密服务网络的重要一环。"这不仅是黄家月品牌发展的一个 新起点，更是为了回馈南宁市民长久以来的厚爱。"他强调，"新店的定位，是打造一个集产品展示、文 化体验和便捷服务于一体的一站式空间，让南宁市民在家门口就能轻松购买到品质优良、价格实在的黄 家月产品，无论是中秋必备的大月饼，还是日常走亲访友的伴手礼，都触手可及。" 值得注意的是，此次与轨道御水元筑新店同步开业的，还有位于南宁银海大道 ...

走进一座长47米、宽19米的恒温仓库——相当于两个标准篮球场大小，首先映入眼帘的是一排排高耸入 顶的货架：24排、10列、11层。这些货架总共有2513个货位，可以存储2638吨小米，而且保持在8摄氏 度的恒温状态下。 这是被称为陕北最大的小米加工中心米脂县益康农产品开发有限公司（下称"益康公司"）的智能仓 库。"这个仓库不需要传统意义上的库管员了。"益康公司董事、总经理李元春向新京报记者说。 虽然只有小学文化，但42岁的李元春对自己这座现代化工厂了如指掌，"有多少小米进来、发出去，电 脑都一清二楚，不需要人盯"。 在米脂，讲到小米产业的起点，有一个人绕不开，那就是如今已56岁的高晓均。他的创业故事，从上世 纪90年代开始，那是一个传统农业刚刚对接市场、品牌意识萌芽的时代。 高晓均曾在米脂县挂面厂和乡镇粮站上班，又因为开货车跑过粮食运输。外地人对"米脂婆姨""陕北小 米"饶有兴趣，让高晓均开始意识到，这或许是一种品牌资产。当时的高晓均有一个直觉：如果把这些 农民手里的谷子，磨成小米，再装进精致的袋子，或许能卖得更好。 所以，2000年前后，高晓均就开始尝试将米脂小米进行小包装销售，但家人并不支持，认为售价比市 ...

Core Viewpoint - The article discusses the rise of the tea brand "去茶山" (Go Tea Mountain) in Guizhou, highlighting its unique blend of local culture and modern aesthetics, and its rapid expansion across China, positioning it as a representative of local tea brands breaking into the national market [4][42]. Group 1: Brand Development and Expansion - "去茶山" has rapidly expanded its presence, with 53 stores across various cities including 22 in Guiyang, 9 in Chengdu, and 7 in Shenzhen as of July 6 [5][4]. - The brand's first store in Nanjing opened on June 5, with overwhelming demand, indicating strong market interest [7]. - The brand has been described as a "light of Guizhou tea drinks" and has become a cultural part of Guiyang [4][20]. Group 2: Brand Identity and Consumer Perception - "去茶山" is perceived as a modern, healthier alternative to the older local brand "宜北町" (Yibei Town), appealing to younger consumers with its comfortable and versatile store designs [10][20]. - The brand emphasizes a connection to local nature and culture, integrating Guizhou's flavors and aesthetics into its offerings [70][72]. - For many visitors, experiencing "去茶山" has become a must-do activity when visiting Guiyang, reflecting its status as a cultural landmark [74][76]. Group 3: Historical Context and Brand Evolution - "去茶山" originated from "宜北町," with its founders having previously worked in the tea industry before establishing their own brand in 1998 [21][22]. - The transition to "去茶山" as a distinct brand occurred in 2019, focusing on high-end tea culture and local ingredients [23][35]. - The year 2021 marked a significant turning point, with a clear separation of brand identities and operational strategies between "去茶山" and "宜北町" [27][35]. Group 4: Market Positioning and Strategy - "去茶山" aims to differentiate itself in a saturated market by emphasizing local culture, unique narratives, and a high-quality consumer experience [43][66]. - The brand's design philosophy is decentralized, allowing each store to reflect its unique local environment, which enhances its appeal to consumers [68][70]. - The brand's success is attributed to its ability to resonate with local youth and adapt to contemporary consumer preferences, creating a strong local identity [71][78].

Core Viewpoint - The article discusses the rising trend of baked goods in supermarkets, highlighting their increasing sales and popularity as a response to the challenges faced by traditional fresh food categories [3][10][19]. Group 1: Sales Performance of Baked Goods - Sam's Club's Swiss roll became a phenomenon, contributing 8%-10% to monthly sales in some stores, with annual sales exceeding 1 billion yuan [6]. - Hema's strawberry box sales approached 200 million yuan during the recent sales season, with four baked goods surpassing 100 million yuan in sales since 2020 [6][10]. - The "big mooncake" from Pang Donglai reportedly exceeded 200 million yuan in annual sales [7]. Group 2: Shift in Supermarket Strategy - Supermarkets are shifting focus from fresh produce to baked goods due to the inability to differentiate in the fresh food market, which has been impacted by e-commerce and community group buying [9][10]. - Dazhonghua's new brands "Runfa Workshop" and "Good Wheat" emphasize fresh and healthy baked goods, with products like potato bread selling out on launch day [11][13]. - The bakery segment has significantly boosted sales for stores like Yonghui, with some locations seeing over 520% year-on-year growth in bakery sales after adjustments [13]. Group 3: Competitive Pricing and Quality - Supermarket baked goods are gaining popularity due to their high cost-performance ratio, with prices significantly lower than specialty bakeries [19][21]. - For example, Sam's cranberry bagels are priced at 23.8 yuan for seven, while Costco's cinnamon raisin bagels are 19.5 yuan for six [19]. - Supermarkets maintain quality by using premium ingredients, such as 100% animal cream and imported New Zealand milk powder, while also employing longer fermentation processes for better flavor [23][24]. Group 4: Marketing and Consumer Engagement - Supermarkets leverage social media platforms like Xiaohongshu to promote new products and engage consumers, creating a buzz around popular items [27][31]. - Special promotions and limited-time offers during holidays further drive consumer interest and foot traffic to stores [29][30]. - The combination of competitive pricing, quality ingredients, and effective marketing strategies has positioned supermarket baked goods as attractive options for consumers [24][27]. Group 5: Industry Trends and Future Outlook - The traditional bakery sector is facing challenges, with notable brands like Christine and Huan Niu Cake House shutting down due to financial difficulties [15][17]. - The market share of traditional bakeries is declining as supermarkets capture a larger portion of the baked goods market, with offline supermarkets accounting for 37.7% of the main consumption channels in 2024 [17]. - The competition in the baking sector is expected to intensify, with supermarkets increasingly focusing on product innovation and consumer trends to differentiate themselves [41].

东京烘焙职业人为方便大家及时了解行业内的最新动态，包括：供应商产品资讯、服务商动向、 教培动态、行业及周边行业活动、相关赛事进程等，特开设周六行业资讯分享特别板块，定期为大家 更新上述相关内容，帮助大家快速了解行业一手信息。 我们探寻烘焙行业更多不同细分领域的元素，只为更好地推动烘焙行业的发展。 烘焙设备 烘焙原材料 1、 金城制冷【冷藏面包展示柜】 2、韩焙【大师MASTER商用烤炉】 3、 三能【SN9108-4连足球模】 4、艾泽森【金刚狼 3088 磨煮一体茶咖机】 5、新麦机械【整形机】 6、辰品食品机械【墨西哥饼皮生产线】 7、恒联食品机械【燃气烘炉】 8、广东元焙【推车醒发箱】 9、复雅机械【FUYA全新赛道醒发系统】 现烤现卖,出炉即销售,新鲜直达 服务商动态 教育培训 10、萨宾莎【Saberry® 余甘子浓缩粉】 11、欧福蛋液【咸蛋黄粉】 12、卡乐椰【冷冻生椰乳】 13、琪雷萨【马斯卡彭奶酪】 14、野赫【春风日和小麦粉】 15、恒华食品【柑橘茉莉馅】 16、绍兴御茶村【有机清香抹茶】 17、莱益塔【高钙马苏里拉奶酪】 18、天津天富食品【咸法酪酱】 19、原上风物【燕麦吐司预拌粉】 ...

大量实践表明，企业履行社会责任，在为社会创造价值的过程中，能更好地为股东创造商业利润。胖东来以自己的理念和 方式践行社会主义核心价值观，通过履行社会责任重塑了零售价值链生态，也为当今企业如何在危机中生存，如何平衡经 济效益与社会责任提供了深刻的启示。 一、胖东来的发展历程 胖东来，1995年成立于中国河南省许昌市，由于东来创立。从最初专注于烟酒日用百货的零售商，逐步发展成为涵盖超 市、购物中心及商业管理等领域的综合性集团。其独特的"自由·爱"经营理念和服务意识，强调员工关怀、顾客至上和社 会责任，使胖东来在中国零售业中占据一席之地，更赢得了良好的口碑和忠实的顾客。 生存阶段（1995～2001年）：用真品换真心 20世纪90年代中期，中国零售业刚刚起步，市场相对宽松但假冒伪劣商品泛滥、价格欺诈频发。于东来抓住机遇，在1995 年创立了望月楼胖子店，专注烟酒杂货零售，并提出"用真品换真心"的理念。这一真诚承诺迅速赢得良好口碑，为胖东来 的成长奠定了基础。1997年公司更名为胖东来烟酒有限公司，确立了"创中国名店，做许昌典范"的目标。 胖东来通过多元化经营、建立配送中心和区域合作，降低采购成本，提高运营效率。公司 ...

盒马的烘焙品类目前平均业绩已经占到门店日均营业额的30%左右。如果遇到当前盒马鲜生在全国各地 新店开业的情况，盒马的烘焙品单日能卖到40万元以上，已属常规操作水平。消费者提到盒马的草莓盒 子蛋糕，无一不认可是被门店现做的新鲜和高品质的奶油及糕胚所吸引。盒马的草莓盒子蛋糕，并不是 品质平平的预制蛋糕，毕竟新鲜蛋糕是不能预制的。 补充一个特别信息，限于草莓的冬季生长周期，盒马草莓盒子蛋糕并非全年销售。瑞士卷、榴莲千层、 大福、抹茶芝、奶油红豆，也是盒马的销量爆品。其中，瑞士卷还是2023年盒马与山姆大打价格战的头 号单品。盒马8片装的瑞士卷，售卖26.9元，规格和价格，都是更偏向消费者的友好定位。 中国零售开始懂得操作自有品牌商品，烘焙属于很有代表性的品类。更为突出的是，目前在国内最善于 制作烘焙品的商家，可能就是超市，而非大众印象中的专业烘焙连锁店。 一个供应链，一个效率，助力超市在烘焙品方面，领先于专业的饼屋商家。 供应链的硬实力，建立在烘焙品的口感上，且很大程度上是比拼原材料的优劣。 原料菜在任何食品当中，都是重要的基础条件。不过，差别在于，一道好菜可以凭借厨师的过硬手艺， 能把白菜吊出鲜汤的口感。一款好面 ...

Core Insights - Guangzhou Restaurant Group has announced the full implementation of Feishu to enhance its digital collaboration capabilities and improve internal efficiency, marking a new phase in its digital transformation of the "catering + food" dual business model [2] Group 1: Digital Transformation Strategy - The chairman of Guangzhou Restaurant Group, Xu Weibing, emphasized the advantages of Feishu as a next-generation intelligent collaboration platform, particularly in product experience, innovative features, and office efficiency [2] - The company aims to integrate instant messaging and AI capabilities through Feishu to enhance operational efficiency and optimize management, ultimately providing a better service experience for consumers [2] Group 2: Business Expansion and Collaboration Needs - As a leading enterprise in Cantonese cuisine, Guangzhou Restaurant Group has established a comprehensive industry chain covering catering services, food manufacturing, and retail, with over 50 self-operated restaurants and more than 230 chain stores [2] - The company has high demands for cross-departmental and cross-business line collaboration efficiency due to its expanding business scale [2] Group 3: Key Focus Areas for Feishu Implementation - Feishu will focus on four core needs for Guangzhou Restaurant Group: enhancing organizational collaboration efficiency, quickly responding to business demands, optimizing user experience, and enabling AI applications [2]

2025年6月26日，百年老字号五芳斋在嘉兴南湖隆重举办以"新质聚力，糯月同心"为主题的2025中秋私 享宴暨新品品鉴会。以一场融合宋韵风雅与创新魄力的盛宴，正式拉开其本年度中秋战役的序幕。活动 不仅重磅发布了战略新品与前瞻布局，更展现了品牌在传承中锐意革新、引领中式节令美食风尚的决 心。 战略引领，品质护航 五芳斋实业总经理马建忠先生率先登台，发布2025年五芳斋中秋战略。他强调，五芳斋将始终以"新的 产品和新的品质"为双引擎，为消费者提供更安心、更美味的中秋体验，持续为这份团圆情谊保驾护 航。 五芳斋通过建立严格的质量保证追溯体系，从生产储运到销售做到全过程严格监控；并且先后通过 ISO9001和HACCP等食品安全管理体系认证。始终坚持以标准化管理、智慧化检测、全流程追溯三大关 键举措，全力为消费者筑牢坚实的食品安全防护网。 夯实根基，匠心精研 五芳斋实业常务副总经理马冬达先生为经销商伙伴们带来五芳斋供应链的硬核升级——自建烘焙基地的 建成投产。这一关键举措显著增强了供应链的自主可控性与品质保障能力，为重磅新品"轻甜米月"系列 的成功研发奠定了坚实基础。该系列致力于以软糯口感、清新米香与恰到好处的轻甜， ...