Group 1: Market Overview - The international beauty brands are optimistic about the domestic beauty and fragrance market in China, accelerating their expansion through new product launches and store openings to enhance summer consumer experiences [1] Group 2: Givenchy Beauty Launch - Givenchy Beauty recently held a high-end lip event in Shanghai, unveiling the new "G Tube" lipstick, marking a new chapter for the brand [2] - The Chief Brand Officer of Givenchy Beauty, Yann Musquin, highlighted the brand's commitment to innovation and tradition during the event [2] - The importance of the "G Tube" launch in China was emphasized by Eva Hoffmann, Deputy General Manager of Givenchy Beauty China [2] Group 3: Female Empowerment and Brand Identity - LVMH's China President, Wu Yue, shared insights on contemporary women's self-expression and individuality, engaging in discussions with influential female representatives [3] - Global makeup ambassador Zhao Liying endorsed Givenchy's boundary-breaking style, encouraging modern women to showcase their multifaceted beauty [3] Group 4: Immersive Experience at Givenchy Event - The event featured multiple themed exhibition halls inspired by Givenchy's Parisian fashion house, allowing guests to experience the new "G Tube" lipstick and appreciate the brand's heritage [5] - Attendees could enjoy a unique lip makeup experience with the new 12-color "G Tube" and access personalized engraving services [5] Group 5: New Store Opening for Parfums de Marly - Parfums de Marly opened its first boutique in Southwest China at Chengdu SKP, marking a new chapter in sensory experiences [6] - The brand's philosophy combines art and craftsmanship, redefining perfume as "wearable haute couture" [8] Group 6: Boutique Design and Experience - The Chengdu boutique is inspired by the "fragrance wardrobe" concept, blending Parisian architectural aesthetics with local elements to create an immersive experience [8][9] - Each fragrance is presented as a wearable art piece, with personalized engraving services enhancing the luxury experience [9] Group 7: Expansion Strategy - The opening of the Chengdu store completes Parfums de Marly's strategic layout across major economic regions in China, with plans to enter the Northwest market by opening a store in Xi'an SKP later this year [11]