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融合传统与创新 “杭”味伴手礼向高文化附加值转型
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-07-07 22:08
Core Viewpoint - The "2025 Hangzhou Specialty Products Souvenir" evaluation event aims to enhance consumer confidence in Hangzhou by selecting representative local souvenirs, showcasing the city's unique cultural and technological attributes [1][2] Group 1: Event Overview - The Hangzhou Consumer Rights Protection Committee organized the evaluation event, attracting participation from 133 local enterprises across various sectors including tea, food, cultural innovation, technology, and public welfare [1] - A total of 101 products were shortlisted for on-site evaluation, assessed by a panel of experts from diverse fields based on six criteria: regional sense, quality, cultural sense, recognition, satisfaction, and convenience [1] Group 2: Featured Products - The event highlighted traditional products with local characteristics, such as Jing Mountain tea gift sets and premium West Lake Longjing tea, reflecting Hangzhou's rich tea culture [1] - Innovative products incorporating technology, like sonar fish finders, were also showcased, emphasizing Hangzhou's identity as a tech city [1][2] Group 3: Social Responsibility and Cultural Value - The evaluation incorporated elements of "love and support," aiming to convey warmth and care through the souvenirs, with products like Qian Dao Wei sauce and highland apple juice representing local culture and agricultural support [2] - The event serves as a platform for local enterprises to showcase their strengths and brand image, with a commitment to developing the souvenir industry towards high quality, cultural value, and social responsibility [2]