Core Viewpoint - The stock of Mao Geping (01318) has risen over 9%, currently at 106.8 HKD, with a trading volume of 278 million HKD, driven by the upcoming Double Eleven shopping festival and positive market sentiment towards domestic cosmetic brands [1] Group 1: Market Trends - The Double Eleven shopping festival has commenced, with domestic cosmetic brands announcing promotional mechanisms [1] - Li Jiaqi's live streaming session will start pre-sales on the evening of October 15 [1] - The Double Eleven period has been extended, with multiple platforms simplifying activity rules and shortening the purchasing decision process [1] Group 2: Company Performance - Guotai Junan Securities highlights the potential for brand momentum to amplify during the Double Eleven festival, recommending stocks with significant trends in new brands and stable high-growth indicators [1] - Morgan Stanley's report indicates that Mao Geping has a significant opportunity for growth, aiming to double its market share in the high-end cosmetics market from the current 2% [1] - The company is expected to achieve a compound annual growth rate (CAGR) of 31% in revenue and profit from FY2025 to FY2027, surpassing industry peers' growth rates of 19% and 16% [1] Group 3: Catalysts for Growth - Upcoming Double Eleven activities are seen as a key catalyst for Mao Geping's growth [1] - The company's unique consumer experience and differentiated services are expected to enhance brand equity and market penetration [1] - Strengthened product supply and category expansion are anticipated to drive future performance [1]