Core Viewpoint - The company is optimistic about the growth potential of the domestic cup and kettle market and plans to enhance its trend IP business development [1] Group 1: Business Strategy - The company will continue to deepen the development of trend IP business, including but not limited to the expansion of IP licensing business and the introduction of professional talent and cooperation teams [1] - The company is actively seeking new consumption channels, such as offline membership stores and trendy boutique stores [1] - The company is also looking for new business models for high-end brand collaborations to achieve both volume and price growth in brand business [1]