当前，品牌营销行业正处在一个新的交汇口：一边是流量体系的加速成熟与成本高企，一边是品牌资产 被重新唤醒、长期主义再次成为讨论焦点。伴随AI技术革新、消费理性回归、行业竞争重构，品牌经 济与流量经济之间开始出现一种值得被重新定义的张力。 12月10日，由中国广告协会指导，《经济观察报》联合香港管理专业协会主办，《现代广告》杂志协办 的2024-2025年度营响大会暨第二十三届杰出品牌营销年会在北京举行，汇聚品牌方、行业机构与营销 平台，共同寻找下一阶段的增长方法论。 中国广告协会会长、国际广告协会全球副主席张国华在开场致辞中表示，在媒体渠道日益多元、流量成 本持续攀升的当下，过往依赖短期红利打造爆品的路径已逐渐失效。当"挣快钱"的急功近利逻辑难以为 继，越来越多企业家深刻意识到品牌才是产品最核心的竞争力，是企业穿越周期的长期资产。品牌的价 值，从来不止于流量曝光，更凝结着原材料的品质坚守、制造工艺的精益求精、产品设计的人文温度与 售后服务的责任担当——这些深层价值，无法靠碎片化传播仓促传递，更需要以创意为桥、以故事为 媒，层层递进地传递品牌内涵、重塑消费者感知。 在冬装品类竞争愈发激烈的当下，LILY商务时装以 ...

Core Insights - The company, Hars, is optimistic about the domestic cup and kettle market, noting that the current CR4 is below 20%, indicating significant brand landscape benefits [3] - Hars has received approval from the China Securities Regulatory Commission for a specific issuance of A-shares in 2023, planning to proceed based on market conditions [3] Group 1: Brand Strategy and Market Positioning - The collaboration with Tencent is a core brand strategy aimed at enhancing content co-creation, upgrading membership services, and driving business growth [2] - The company emphasizes the transformation from "traffic cooperation" to "value co-creation" to strengthen brand influence among Generation Z [2] Group 2: Operational Performance and Supply Chain - The company reported strong performance during this year's Double Eleven shopping festival, with continuous optimization of operational capabilities [3] - The Thai production base is in a ramp-up phase, but the company is confident in cost optimization due to local supply chain development and automation [3] Group 3: Growth Opportunities and Global Expansion - The OEM business is seeing steady growth in market share from leading clients, with non-U.S. markets (Europe, Japan, Middle East) emerging as new growth points [3] - The company aims to leverage scale and certification barriers to capture a larger share in the global supply chain restructuring [3] Group 4: Governance and Shareholder Returns - The company has established a modern corporate governance structure with clear responsibilities and stable core management [3] - A share buyback plan will be implemented based on market conditions, with specific progress to be announced monthly [3]

腰部客户快速放量；同时公司加速拓展新区域，积极配合 客户开发北美其他地区、欧洲、日本等非美业务，并积极 在中东、东南亚等差异化市场开发新业务，为公司业务发 展输入持续动能。与此同时，公司正加速打造海外本土化 供应链，与客户形成深度绑定、长期共赢的战略合作关系； 伴随海外产能稳定性与交付弹性的持续验证，头部品牌将 陆续启动供应商体系优化，订单资源有望向头部集中。作 为全球杯壶核心制造商，公司兼具规模、技术与认证壁垒， 这些优势都将助力公司在新一轮份额再分配中获取更高 比例，进一步巩固龙头地位。 回复：公司坚定看好国内杯壶赛道，当前国内市场有 几个突出的表现：1）国内市场品牌集中度较低，格局红 利仍在释放。当前杯壶行业 CR4 不足 20%，远低于家电、 美妆等成熟品类，低集中度为头部品牌提供足够的份额提 升空间，先发者有望通过品牌、设计与渠道获得增量。2） 需求升级打开行业天花板。杯壶正从耐用品进化为情绪载 体：颜值、IP、智能、健康、社交属性叠加，不仅将单品 溢价拉升，更把购买频次提升一个量级，市场空间随之跃 迁。公司持续深耕国内市场，运营能力持续提升，今年双 十一整体表现优秀。 3、问题：目前泰国处于产能爬 ...

Group 1 - The company is transitioning from "opportunity growth" to "systematic growth," positioning its Thailand base as a "strategic foothold" while accelerating the development of IP-based domestic products [1] - The company has been a co-initiator of the National Trend Week for two consecutive years, aiming to enhance cultural dissemination through quality IP collaborations, bridging traditional and contemporary elements [1] - The company is currently in a global layout investment phase, with goals to "reduce costs, improve quality, and increase efficiency," awaiting a profitability turning point [1] Group 2 - For the first nine months of 2025, the company achieved a revenue of 2.437 billion yuan, representing a year-on-year growth of 2.94% [3] - The net profit attributable to the parent company declined due to factors such as exchange rates and capacity ramp-up [3]

Summary of Beiding Co., Ltd. Conference Call Company Overview - **Company**: Beiding Co., Ltd. - **Date**: October 24, 2025 Key Points Industry Performance - **Domestic Sales**: Achieved revenue of 471.5 million yuan in Q3 2025, a year-on-year increase of 43% [3] - **Overseas Sales**: Experienced a significant decline, with a quarterly drop of approximately 40% and a cumulative decline of 16.63% for the first three quarters [2][3] - **OEM Business**: Grew by 7.61% year-on-year, benefiting from strong tariff resilience of mid-to-high-end brand clients [2][3] Financial Performance - **Quarterly Revenue Decline**: The company reported a 40% drop in revenue for the quarter, leading to a cumulative decline of 16.63% [2] - **Net Profit Recovery**: Achieved a net profit margin close to 12%, with expectations to maintain a range of 10% to 12% in the future [2][7] - **Sales Expense Management**: Despite stable absolute sales expenses, the sales expense ratio decreased due to revenue growth, enhancing operational profitability [7][9] Strategic Developments - **Acquisition**: Increased fixed assets due to the acquisition of Zhongshan Keri, which includes 50 acres of land and nearly 40,000 square meters of factory space, addressing long-term production space issues [2][5] - **Partnership with Sam's Club**: Enhanced brand visibility and sales channels, although the sales contribution from this channel remains low [2][6][8] - **Product Development**: Plans to expand into coffee machines while deepening existing categories like electric steamers and rice cookers [4][16] Market Trends - **New Product Launches**: Significant contributions from new products such as electric rice cookers and health pots, with a strong growth trend expected in Q4 [4][13] - **Sales Channel Development**: Achieved synchronized growth in direct and distribution channels, with customized strategies for different platforms [17] Future Outlook - **Export Strategy**: Adjusted to prioritize efficiency, leading to improved profitability despite revenue declines [12][21] - **Long-term Projections**: Cautiously optimistic about the OEM business, expecting stable growth driven by existing major clients [20][21] - **Net Profit Expectations**: Anticipates a balanced approach to revenue and profit growth, focusing on long-term sustainability rather than short-term gains [22][23] Additional Insights - **Tariff Impact**: Current tariff policies have not significantly affected the OEM business, as clients maintain strong pricing logic and profit margins [20] - **Pricing Strategy Post-Subsidy**: Plans to refine pricing strategies based on market conditions and consumer demand, with potential price adjustments for certain SKUs [10][11] This summary encapsulates the key insights and developments discussed during the conference call, providing a comprehensive overview of Beiding Co., Ltd.'s performance and strategic direction.

Group 1 - The 33rd China (Shenzhen) International Gifts and Home Products Exhibition opened on October 20, covering a record area of 300,000 square meters and attracting 4,500 quality exhibitors and 300,000 buyers globally [1][2] - The exhibition features over 30 categories of consumer products, including cups, digital products, home goods, food, small appliances, and IP cultural creations, showcasing innovative solutions in the gift supply chain [1][2] - Major brands such as Panasonic, Huawei, and others presented their annual new products, providing strong momentum for the upcoming procurement season [1] Group 2 - The exhibition adopted a "1+5" model, linking the main Shenzhen Gifts and Home Products Exhibition with five specialized exhibitions, creating a diverse industrial ecosystem for efficient connections between exhibitors and professional buyers [2] - The five specialized exhibitions focus on various themes, including cross-border e-commerce, pet products, creative packaging, AI-enabled digital devices, and IP licensing [2] - Over 20 high-end forums and events were held concurrently, addressing industry hot topics such as trendy products, non-heritage innovation, and AI in packaging design, offering networking opportunities for industry professionals [2]

Core Insights - The 40th anniversary celebration of Hars was held in Yongkang, Zhejiang, where the company launched new projects and signed strategic cooperation agreements with various institutions, marking a new chapter in its development [1] - Hars is the first listed company in China's cup and kettle industry, known for its commitment to high-quality manufacturing and has established a five-value standard for its products [1] - The company aims to enhance its digital intelligent manufacturing capabilities and achieve its "three hundred" goals: "100 billion," "100 strong," and "100 years" [1] Group 1 - Hars has become a leading manufacturer of stainless steel vacuum thermal vessels, exporting products to over 80 countries and regions, and has achieved three consecutive years of global sales leadership in this category [1] - The unique corporate experience and development model of Hars over its 40 years provide significant industry reference value, which will be documented in a book by Xinhua Publishing House [2] - The collaboration between Xinhua Publishing House and Hars aims to create a co-branded series of cup and kettle products that integrate national cultural symbols, enhancing cultural confidence and societal relevance [4] Group 2 - The partnership with Xinhua Publishing House includes the issuance of a cultural cooperation development authorization, indicating a strategic move towards cultural branding [4][6] - Hars' future initiatives will focus on building the "Hars Future Intelligent Creation Park" and achieving the goal of becoming a "lighthouse factory" in the digital manufacturing space [1]

Financial Performance - The company reported a total revenue of 1.571 billion yuan for the first half of 2025, an increase of 12.83% year-on-year [1] - The net profit attributable to shareholders was 91.35 million yuan, a decrease of 29.0% year-on-year [1] - In Q2 2025, the revenue was 867 million yuan, up 6.03% year-on-year, while the net profit dropped by 48.64% to 49.91 million yuan [1] - The gross margin was 28.71%, down 3.47% year-on-year, and the net margin was 5.8%, down 37.72% year-on-year [1] - Total selling, administrative, and financial expenses amounted to 254 million yuan, accounting for 16.14% of revenue, an increase of 15.46% year-on-year [1] - Earnings per share were 0.20 yuan, a decrease of 28.57% year-on-year [1] Business Evaluation - The company's return on invested capital (ROIC) for the previous year was 12.82%, indicating strong capital returns [2] - The net profit margin was 8.62%, suggesting average added value for products or services [2] - Historical data shows a median ROIC of 9.72% over the past decade, with one year of loss since the company went public [2] - The company relies heavily on marketing-driven performance, necessitating further investigation into the underlying factors [2] Debt and Receivables - The company has a debt ratio of 23.29% for interest-bearing liabilities, which warrants attention [2] - The accounts receivable to profit ratio has reached 131.6%, indicating potential issues with cash flow [2] Market Outlook - The company maintains a positive outlook on the future of its OEM business, supported by strong demand in the market [3] - Sales of top brands in the cup and kettle category on major U.S. e-commerce platforms grew over 20% year-on-year in the first half of the year [3] - Despite short-term disruptions in order and delivery due to changes in the international trade environment, the company expects to leverage its existing technical and cost advantages for future growth [3]

Core Viewpoint - The company is optimistic about the growth potential of the domestic cup and kettle market and plans to enhance its trend IP business development [1] Group 1: Business Strategy - The company will continue to deepen the development of trend IP business, including but not limited to the expansion of IP licensing business and the introduction of professional talent and cooperation teams [1] - The company is actively seeking new consumption channels, such as offline membership stores and trendy boutique stores [1] - The company is also looking for new business models for high-end brand collaborations to achieve both volume and price growth in brand business [1]

Summary of Beiding Co., Ltd. Conference Call Company Overview - **Company**: Beiding Co., Ltd. - **Date**: August 12, 2025 Key Industry Insights - **Industry**: Kitchen Appliances and Consumer Electronics - **Core Products**: Steaming pots, cups, cooking utensils Core Points and Arguments 1. **Revenue Growth**: Beiding Co., Ltd. experienced significant revenue growth due to internal optimization and trade-in policies, with a 48.4% year-over-year increase in domestic sales for its own brand [4][3][2] 2. **International Business**: Despite facing tariff barriers, the overseas business achieved a slight growth of 0.71% [4][2] 3. **OEM/ODM Resilience**: The OEM and ODM segments maintained resilience, with a 2.05% year-over-year revenue increase [4][2] 4. **Product Segmentation**: The company has segmented its product departments into three categories: electrical appliances, cooking utensils, and cups, enhancing decision-making efficiency and targeted strategies [2][6] 5. **Acquisition**: The acquisition of Keri Automation Technology aims to strengthen manufacturing capabilities and enhance core competitiveness [2][5] 6. **SKU Strategy**: Transitioning from a short SKU strategy to a more diverse SKU approach to meet varied consumer demands, with plans to enhance SKU layouts for core products [2][7] 7. **Consumer Demand**: The company actively responded to national subsidy policies, which boosted consumer purchasing enthusiasm and drove consumption growth [2][7] 8. **Cost Control**: Management expenses decreased both in absolute terms and as a percentage of revenue, indicating effective cost control measures [3][20] 9. **Market Conditions**: Downstream customer inventory has stabilized, and the order rhythm is steady, with no significant fluctuations observed [11][2] 10. **Tariff Impact**: The impact of U.S.-China tariffs on the company's orders is being closely monitored, with current conditions showing limited effects on OEM and ODM businesses [10][9] Additional Important Insights 1. **Product Launches**: The company plans to introduce more differentiated new products in the second half of the year, focusing on core categories [7][8] 2. **Sales Channels**: The company is increasing its focus on the JD.com channel, which has shown significant growth potential compared to Tmall [25][2] 3. **Market Expansion**: Beiding Co., Ltd. is prioritizing the North American market for brand promotion, with stable operations in other regions [12][2] 4. **Customer Base Changes**: No detailed analysis has been conducted on changes in consumer demographics post-subsidy policy implementation [30][2] 5. **Future Plans**: The company does not have immediate plans for overseas production capacity but is focusing on developing its new base in Zhongshan [29][2] This summary encapsulates the key points discussed during the conference call, highlighting the company's performance, strategic initiatives, and market conditions.