Core Insights - The company achieved a revenue of 734 million yuan and a net profit attributable to shareholders of 25.415 million yuan for the first half of 2025, marking a year-on-year growth of 26.27% [1] - The company reported a non-recurring net profit of 23.9754 million yuan, reflecting a significant year-on-year increase of 53.46% [1] Channel Strategy - The company has established an online and offline collaborative system, deeply partnering with Douyin in the "local life" sector [1] - Offline stores have opened Douyin shops, utilizing influencer visits, daily live broadcasts, and user community engagement to drive traffic [1] - Future plans include penetrating the high-end home furnishing market with new products, aiming to enhance channel efficiency across multiple dimensions [1] Service Enhancement - The company focuses on refined user traffic operations, integrating various services such as Mengjie Funiang, laundry care, and exclusive member events [1] - High standards and frequent refined services are implemented to boost member loyalty and repurchase rates [1]