Group 1 - Jacobs Capital is considering selling the Swiss outdoor brand Mammut, seeking a valuation of over €500 million (approximately ¥4.07 billion) [1] - The sale process is in preliminary discussions, with Anta Group being one of the most notable potential buyers [1][6] - This marks the second ownership change for Mammut in five years, having been acquired by Telemos Capital for approximately CHF 218 million (around ¥1.75 billion) in 2021 [1] Group 2 - Mammut has seen significant growth in the Chinese market, with sales increasing by 85% year-on-year in 2023 and projected to rise by 97% in 2024 [3] - The brand has shifted its strategy by entering high-end shopping districts in major cities, planning to open over 25 new stores in 2025 [3] - Mammut's marketing strategy has become more localized, appointing Chinese actor Zhang Ruoyun as the global brand ambassador [4] Group 3 - The outdoor market in China is rapidly growing, driven by an increase in middle-class consumer spending and a shift towards outdoor activities as a mainstream lifestyle [6] - Other international outdoor brands are also intensifying their presence in China, with significant sales growth reported by competitors like Marmot [6][8] - Mammut represents a unique opportunity for potential buyers, being a globally recognized brand with substantial sales and influence in high-end materials [8]