Core Viewpoint - The price of "Sunshine Rose" grapes, once considered the "Hermès of grapes," has plummeted to historical lows due to an oversupply in the market, indicating a shift from a bubble to a more rational balance in high-end fruit pricing [3][4][5]. Price Decline and Market Dynamics - The current market price for "Sunshine Rose" grapes ranges from 5 to 10 yuan per kilogram, significantly lower than previous years, with reports of prices as low as 10 yuan for 2 kilograms [3][4]. - The price drop is attributed to a surge in planting area and production, leading to a saturated market, particularly as local grapes reach maturity in August [5][6]. - Sales volume has also declined, with vendors reporting lower sales despite the reduced prices, indicating a lack of consumer demand even among younger buyers [4][5]. Supply and Demand Imbalance - The rapid increase in planting across various regions has resulted in a significant oversupply, with many growers considering switching to other crops due to squeezed profit margins [5][6]. - The market is expected to reach a new equilibrium, with limited potential for further price declines, as the influx of grapes will gradually diminish leading into the Mid-Autumn Festival and National Day [6]. Quality Variation and Market Segmentation - There is a noticeable price differentiation based on quality, with some grapes priced higher due to better sourcing from regions with superior growing conditions [6]. - Factors such as soil quality, climate, and management practices contribute to the differences in grape quality, which in turn affects market pricing [6]. Future Price Outlook - While a slight price recovery is anticipated as the holiday season approaches, it is expected to be modest and insufficient to return to previous peak levels [6]. - The high-price era for "Sunshine Rose" grapes is considered over, with low pricing likely to become the new norm in the market [6].