Group 1 - The bottled water market in India has reached nearly $5 billion, with an annual growth rate of 24%, making it one of the fastest-growing bottled water markets globally [1] - Approximately 70% of groundwater in India is contaminated, and most tap water is not safe for direct consumption [1] - A recent water contamination incident in Indore, Madhya Pradesh, resulted in at least 15 deaths, highlighting the severe water quality issues in the country [1] Group 2 - There is a rising trend in high-end bottled water consumption in India, with local premium brands priced at about 92 rupees per liter and imported brands exceeding 275 rupees [2] - The market share of high-end bottled water in India is projected to increase from 1% in 2021 to 8% by 2025, indicating a significant shift in consumer demand [2] - Many local consumers find the prices of high-end bottled water to be unaffordable, reflecting a gap between premium offerings and everyday consumption [2]