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万亿线缆行业破“内卷” 跳出价格战走向品质竞争
Zheng Quan Shi Bao· 2025-08-05 18:52
Core Viewpoint - The cable industry in China, while being the largest in the world, faces challenges such as severe low-end competition and high-end product reliance on imports. However, market-driven solutions are gradually alleviating these issues [1][3]. Industry Overview - The cable market in China reached approximately 1.2 trillion yuan last year, with over 10,000 cable companies competing, making it the largest sector among over 20 sub-industries in electrical appliances [1][2]. - The industry is characterized by a wide variety of products, with nearly 2,000 types and over 150,000 specifications, leading to intense price competition, especially in the low-end segment [2]. Competitive Landscape - The top ten companies in the cable industry hold only about 10% market share, indicating a fragmented and immature competitive landscape compared to more concentrated markets in the US, Japan, and France [3]. - The price of mid-to-low-end cables has become extremely competitive, with prices reportedly lower than those of common supermarket items [2]. Market Trends - The industry is experiencing a trend of "one decrease and one increase," where the growth rate of the number of companies is declining while the number of exits is increasing, leading to a more pronounced market mechanism of survival of the fittest [4]. - Recent reforms by the State Grid have reduced the number of eligible companies for bidding, further strengthening leading enterprises [5][6]. Shift to High-End Products - The industry is moving towards high-end competition focused on quality, service, and technology, with over 80% of the high-end market still dominated by foreign companies [7]. - Companies like Baoshen Co. are seeing significant profit increases due to their focus on high-end and intelligent product transformation [7]. Opportunities for Small and Medium Enterprises - Small and medium enterprises are encouraged to adopt differentiated strategies to enhance industry quality, focusing on niche markets and specialized products [8]. - Companies like Hualing Cable are successfully developing high-value products for specific applications, contributing to their growth [8]. Investment in Technology and Sustainability - Companies are investing in upgrading equipment to improve production efficiency and reduce energy consumption, as seen with Dongqiang Co.'s significant investments in new machinery [9].