（原标题：卖线缆不如卖粉丝！万亿线缆行业如何破"内卷"？） 线缆行业如何破"内卷"？ "线缆行业的另一个特点，是应用最广的普通电缆的技术门槛没有那么高，很多时候，大品牌能做的产品，小厂一样能做，这样导致的结果就是价 格战。"余冰介绍，相比现在，国内线缆行业曾有过更"野蛮"的时刻，当时一些企业"卷"完价格就开始偷工减料、以次充好，造成恶劣的后 果。"2014年，陕西发生了轰动一时的'西安地铁问题电缆案'，行业用了很长时间才消化影响，重新走上正轨，基本杜绝了此类现象，现在大家确 实是在保证质量的基础上'卷'价格。" 那么，价格到底有多"卷"？中国通信企业协会通信电缆光缆专委会秘书长柳林说："中低端线缆每公里的价格已经比超市里的粉丝还便宜。"与此 相对应，线缆信息研究院发布的《2024年中国线缆产业最具竞争力企业100强》榜单显示，排名前十的10家企业中，没有1家企业的近三年净利润 平均增长率超过0.05%，其中更有4家近三年净利润平均增长率为负。"连行业前十都是这样的数据，我们中小企业就更难了，目前我们能做到维 持一到两个点的净利率就已经不错了，很多时候拿订单都是为了维持经营而被迫走量。"余冰说。 电线电缆被喻为 ...

Core Viewpoint - The cable industry in China, while being the largest in the world, faces challenges such as severe low-end competition and high-end product reliance on imports. However, market-driven solutions are gradually alleviating these issues [1][3]. Industry Overview - The cable market in China reached approximately 1.2 trillion yuan last year, with over 10,000 cable companies competing, making it the largest sector among over 20 sub-industries in electrical appliances [1][2]. - The industry is characterized by a wide variety of products, with nearly 2,000 types and over 150,000 specifications, leading to intense price competition, especially in the low-end segment [2]. Competitive Landscape - The top ten companies in the cable industry hold only about 10% market share, indicating a fragmented and immature competitive landscape compared to more concentrated markets in the US, Japan, and France [3]. - The price of mid-to-low-end cables has become extremely competitive, with prices reportedly lower than those of common supermarket items [2]. Market Trends - The industry is experiencing a trend of "one decrease and one increase," where the growth rate of the number of companies is declining while the number of exits is increasing, leading to a more pronounced market mechanism of survival of the fittest [4]. - Recent reforms by the State Grid have reduced the number of eligible companies for bidding, further strengthening leading enterprises [5][6]. Shift to High-End Products - The industry is moving towards high-end competition focused on quality, service, and technology, with over 80% of the high-end market still dominated by foreign companies [7]. - Companies like Baoshen Co. are seeing significant profit increases due to their focus on high-end and intelligent product transformation [7]. Opportunities for Small and Medium Enterprises - Small and medium enterprises are encouraged to adopt differentiated strategies to enhance industry quality, focusing on niche markets and specialized products [8]. - Companies like Hualing Cable are successfully developing high-value products for specific applications, contributing to their growth [8]. Investment in Technology and Sustainability - Companies are investing in upgrading equipment to improve production efficiency and reduce energy consumption, as seen with Dongqiang Co.'s significant investments in new machinery [9].