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卖线缆不如卖粉丝!万亿线缆行业如何破“内卷”?
Core Insights - The cable industry in China, valued at approximately 1.2 trillion yuan, faces challenges such as severe low-end competition and high-end product reliance on imports [1][2] - Over 10,000 cable companies contribute to a fragmented competitive landscape, leading to price wars and quality compromises [2][3] - The industry is experiencing a shift towards high-end products and quality service, with a focus on reducing price competition [6][7] Group 1: Industry Overview - The cable industry is crucial to the national economy, often referred to as its "blood vessels" and "nerves" [1] - China is the world's largest cable manufacturer and consumer, with a market size of around 1.2 trillion yuan [1] - The industry is characterized by a vast array of products, with nearly 2,000 varieties and over 150,000 specifications [2] Group 2: Competitive Landscape - The competition is fragmented, with the top ten companies holding only about 10% market share, indicating a chaotic market environment [3] - In contrast, mature markets like the US and Japan have much higher market concentration, with top companies holding 70% and 65% market shares respectively [3] - The average net profit growth rate for the top ten companies in the industry has not exceeded 0.05% over the past three years, highlighting the profitability challenges [2] Group 3: Market Trends - The industry is witnessing a trend of "one decrease and one increase," where the growth rate of the number of companies is declining while the number of exits is increasing, leading to a more concentrated market [4] - State Grid's reform in bidding processes is expected to favor larger companies, further consolidating the market [5] - Middle and small enterprises are encouraged to adopt specialized strategies to capture niche markets and enhance overall industry quality [7] Group 4: High-End Product Development - The high-end cable market in China is heavily reliant on imports, with over 80% of the market dominated by foreign companies [6] - Companies like Baoshen Co. are focusing on high-end and intelligent product transformations, achieving significant profit growth [6] - The shift towards high-end products is seen as essential for the industry's future, moving away from price competition to quality and service [6][8]
万亿线缆行业破“内卷” 跳出价格战走向品质竞争
Zheng Quan Shi Bao· 2025-08-05 18:52
Core Viewpoint - The cable industry in China, while being the largest in the world, faces challenges such as severe low-end competition and high-end product reliance on imports. However, market-driven solutions are gradually alleviating these issues [1][3]. Industry Overview - The cable market in China reached approximately 1.2 trillion yuan last year, with over 10,000 cable companies competing, making it the largest sector among over 20 sub-industries in electrical appliances [1][2]. - The industry is characterized by a wide variety of products, with nearly 2,000 types and over 150,000 specifications, leading to intense price competition, especially in the low-end segment [2]. Competitive Landscape - The top ten companies in the cable industry hold only about 10% market share, indicating a fragmented and immature competitive landscape compared to more concentrated markets in the US, Japan, and France [3]. - The price of mid-to-low-end cables has become extremely competitive, with prices reportedly lower than those of common supermarket items [2]. Market Trends - The industry is experiencing a trend of "one decrease and one increase," where the growth rate of the number of companies is declining while the number of exits is increasing, leading to a more pronounced market mechanism of survival of the fittest [4]. - Recent reforms by the State Grid have reduced the number of eligible companies for bidding, further strengthening leading enterprises [5][6]. Shift to High-End Products - The industry is moving towards high-end competition focused on quality, service, and technology, with over 80% of the high-end market still dominated by foreign companies [7]. - Companies like Baoshen Co. are seeing significant profit increases due to their focus on high-end and intelligent product transformation [7]. Opportunities for Small and Medium Enterprises - Small and medium enterprises are encouraged to adopt differentiated strategies to enhance industry quality, focusing on niche markets and specialized products [8]. - Companies like Hualing Cable are successfully developing high-value products for specific applications, contributing to their growth [8]. Investment in Technology and Sustainability - Companies are investing in upgrading equipment to improve production efficiency and reduce energy consumption, as seen with Dongqiang Co.'s significant investments in new machinery [9].