Group 1 - Louis Vuitton (LV) has disrupted the pricing model for high-end lipsticks by launching a permanent makeup line in collaboration with renowned makeup artist Pat McGrath, featuring 55 lipsticks and 10 lip balms priced at $160 each, with some lipsticks costing up to 1200 RMB [1] - The luxury goods industry is facing challenges, and while makeup has become a new business avenue for brands, there are questions about consumer willingness to pay such high prices [1] - Pauline Brown, former chairman of LVMH North America, expressed skepticism about the market potential for a $160 lipstick, suggesting it is a strategy to solidify market position rather than a guaranteed success [1] Group 2 - LVMH's CFO Cécile Cabanis stated that the company's bold pricing strategy targets affluent and aspirational customers, aiming to retain and attract high-end clientele [2] - The new high-end cosmetics line from Louis Vuitton will face challenges due to a slowdown in luxury brand demand and consumer resistance to high prices [2] - LVMH reported a decline in sales across its fashion and leather goods sectors, although Sephora has seen an increase in market share amidst fierce competition [2] Group 3 - E.l.f. Beauty has raised its product prices for the third time, with a $1 increase across its entire product line, while Estée Lauder executives have also indicated price adjustments [3] - Analysts predict that the U.S. beauty product market will see more price adjustments in the next 12 months, with companies being cautious due to an unstable consumer environment [3] - Data from Circana shows that sales of high-end beauty products in the U.S. remained flat year-over-year, while mass market cosmetics sales grew by 3% [3]